{"id":24342,"date":"2018-11-08T13:26:27","date_gmt":"2018-11-08T12:26:27","guid":{"rendered":"http:\/\/www.creaerte.com\/live\/?p=24342"},"modified":"2018-11-08T13:26:27","modified_gmt":"2018-11-08T12:26:27","slug":"la-impactante-campana-la-dgt","status":"publish","type":"post","link":"https:\/\/www.creaerte.com\/live\/la-impactante-campana-la-dgt\/","title":{"rendered":"La impactante campa\u00f1a de la DGT"},"content":{"rendered":"<p>Una de las\u00a0<strong>herramientas<\/strong>\u00a0que ofrece la\u00a0<strong>publicidad\u00a0<\/strong>es la posibilidad de\u00a0<strong>sensibilizar a la sociedad<\/strong>. A ra\u00edz\u00a0<strong>del aumento de las v\u00edctimas mortales en carretera<\/strong>\u00a0estos \u00faltimos cuatro a\u00f1os, la\u00a0<strong>Direcci\u00f3n General de Tr\u00e1fico<\/strong>\u00a0ha retomado las\u00a0<strong>campa\u00f1as de concienciaci\u00f3n<\/strong>\u00a0con un enfoque m\u00e1s duro, com\u00fan de los a\u00f1os 90.<\/p>\n<p>Recogida bajo el t\u00edtulo \u201c<strong>Vivo o muerto<\/strong>\u201d tiene como objetivo\u00a0<strong>mostrar la cruda realidad de un accidente de tr\u00e1fico<\/strong>\u00a0desde un\u00a0<strong>enfoque diferente<\/strong>\u00a0al que estamos acostumbrados.\u00a0Esta tiene una\u00a0<strong>doble vertiente<\/strong>: la de un\u00a0<strong>conductor que ha causado un siniestro<\/strong>, que resulta herido y es juzgado por homicidio imprudente, y la de un\u00a0<strong>fallecido\u00a0<\/strong>a quien se le\u00a0muestra todo lo que no\u00a0podr\u00e1\u00a0disfrutar.\u00a0Para ello se presentan\u00a0<strong>dos spots<\/strong>\u00a0con\u00a0<strong>im\u00e1genes aprensivas<\/strong>\u00a0que\u00a0<strong>apelan a las emociones<\/strong>\u00a0sobre\u00a0sus\u00a0<strong>terribles consecuencias<\/strong>.<\/p>\n<p>Con el fin de reducir la <b>siniestralidad vial<\/b>, tanto las piezas audiovisuales como las de radio ser\u00e1n expuestas en <b>tres oleadas fuertes<\/b> hasta finales de a\u00f1o. Adem\u00e1s, cuenta con una\u00a0<strong>p\u00e1gina web<\/strong>\u00a0llamada\u00a0<strong>vivo o muerto<\/strong>\u00a0en la que el usuario puede <b>interactuar <\/b><b>reforzando<\/b>\u00a0el impacto del <b>mensaje<\/b>.<\/p>\n<p>&nbsp;<\/p>\n<p><iframe src=\"https:\/\/www.youtube.com\/embed\/qjh2EUDKEnE\" width=\"817\" height=\"468\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><iframe src=\"https:\/\/www.youtube.com\/embed\/wKSwQNPoITY\" width=\"817\" height=\"468\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Una de las\u00a0herramientas\u00a0que ofrece la\u00a0publicidad\u00a0es la posibilidad de\u00a0sensibilizar a la sociedad. A ra\u00edz\u00a0del aumento de las v\u00edctimas mortales en carretera\u00a0estos \u00faltimos cuatro a\u00f1os, la\u00a0Direcci\u00f3n General de Tr\u00e1fico\u00a0ha retomado las\u00a0campa\u00f1as de concienciaci\u00f3n\u00a0con un enfoque m\u00e1s duro, com\u00fan de los a\u00f1os 90. Recogida bajo el t\u00edtulo \u201cVivo o muerto\u201d tiene como objetivo\u00a0mostrar la cruda realidad de un accidente de tr\u00e1fico\u00a0desde un\u00a0enfoque diferente\u00a0al&#8230;<\/p>\n","protected":false},"author":1,"featured_media":24343,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1345,88,1350,38,1282,1360,557,322,1061,294],"tags":[],"class_list":["post-24342","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-audiovisual","category-comunicacion","category-creatividad","category-marketing","category-marketing-digital","category-metodologias","category-publicidad-2","category-publicidad-emocional","category-video-online","category-web","has_thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La impactante campa\u00f1a de la DGT - creaerte.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.creaerte.com\/live\/la-impactante-campana-la-dgt\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La impactante campa\u00f1a de la DGT - creaerte.com\" \/>\n<meta property=\"og:description\" content=\"Una de las\u00a0herramientas\u00a0que ofrece la\u00a0publicidad\u00a0es la posibilidad de\u00a0sensibilizar a la sociedad. A ra\u00edz\u00a0del aumento de las v\u00edctimas mortales en carretera\u00a0estos \u00faltimos cuatro a\u00f1os, la\u00a0Direcci\u00f3n General de Tr\u00e1fico\u00a0ha retomado las\u00a0campa\u00f1as de concienciaci\u00f3n\u00a0con un enfoque m\u00e1s duro, com\u00fan de los a\u00f1os 90. Recogida bajo el t\u00edtulo \u201cVivo o muerto\u201d tiene como objetivo\u00a0mostrar la cruda realidad de un accidente de tr\u00e1fico\u00a0desde un\u00a0enfoque diferente\u00a0al...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.creaerte.com\/live\/la-impactante-campana-la-dgt\/\" \/>\n<meta property=\"og:site_name\" content=\"creaerte.com\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/creaerte\" \/>\n<meta property=\"article:published_time\" content=\"2018-11-08T12:26:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2018\/11\/181108_Creaerte_Audiovisual_-DGT.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"817\" \/>\n\t<meta property=\"og:image:height\" content=\"468\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Creaerte\" \/>\n<meta name=\"twitter:site\" content=\"@Creaerte\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.creaerte.com\/live\/la-impactante-campana-la-dgt\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/la-impactante-campana-la-dgt\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/www.creaerte.com\/live\/#\/schema\/person\/acc9e93c6216bce2d569b1f0a99607f6\"},\"headline\":\"La impactante campa\u00f1a de la DGT\",\"datePublished\":\"2018-11-08T12:26:27+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/la-impactante-campana-la-dgt\/\"},\"wordCount\":207,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/la-impactante-campana-la-dgt\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2018\/11\/181108_Creaerte_Audiovisual_-DGT.jpg\",\"articleSection\":[\"Audiovisual\",\"comunicaci\u00f3n\",\"creatividad\",\"marketing\",\"Marketing Digital\",\"Metodolog\u00edas\",\"Publicidad\",\"Publicidad Emocional\",\"V\u00eddeo online\",\"web\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.creaerte.com\/live\/la-impactante-campana-la-dgt\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.creaerte.com\/live\/la-impactante-campana-la-dgt\/\",\"url\":\"https:\/\/www.creaerte.com\/live\/la-impactante-campana-la-dgt\/\",\"name\":\"La impactante campa\u00f1a de la DGT - 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