{"id":24347,"date":"2018-11-09T13:11:52","date_gmt":"2018-11-09T12:11:52","guid":{"rendered":"http:\/\/www.creaerte.com\/live\/?p=24347"},"modified":"2018-11-09T13:17:53","modified_gmt":"2018-11-09T12:17:53","slug":"sintiendo-la-navidad","status":"publish","type":"post","link":"https:\/\/www.creaerte.com\/live\/sintiendo-la-navidad\/","title":{"rendered":"Sintiendo la Navidad"},"content":{"rendered":"<p>Noviembre es el <strong>mes de las compras<\/strong>. Las fiestas de Navidad, A\u00f1o Nuevo, la noche de Reyes o los eventos como Black Friday\u00a0y Cyber Monday est\u00e1n a la vuelta de la esquina. Y esto es algo que <strong>debe aprovechar la publicidad<\/strong>.<\/p>\n<p>Este a\u00f1o, la empresa <strong>Amazon<\/strong> vuelve a sacar su campa\u00f1a navide\u00f1a con unas viejas conocidas, sus <strong>cajas cantarinas<\/strong>. Y es que el esp\u00edritu navide\u00f1o contin\u00faa plasm\u00e1ndose a trav\u00e9s de su anuncio al ritmo de la canci\u00f3n <strong><a href=\"https:\/\/www.youtube.com\/watch?v=fxn2A1oYqvs\" target=\"_blank\"><em>Can You Feel It<\/em><\/a>,<\/strong> el cual es una versi\u00f3n del cl\u00e1sico de los <strong>Jackson Five<\/strong>.<\/p>\n<p>Un hecho destacable es que a lo largo del spot no se menciona a la marca, pero es algo que no necesitan hacer. A Amazon le ha bastado con su posicionamiento, imagen e impacto para mostrar uno de sus <strong>elementos m\u00e1s reconocibles, <\/strong>su signo de identidad: <strong>el packaging<\/strong> de sus env\u00edos.<\/p>\n<p>Esta Navidad vuelven a optar por un anuncio sin claim, pues cuando todos <strong>reconocen tu marca<\/strong>, no hay nada m\u00e1s que decir.<\/p>\n<p>&nbsp;<\/p>\n<p><iframe src=\"https:\/\/www.youtube.com\/embed\/3RxE9tdzZ-0\" width=\"817\" height=\"468\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Noviembre es el mes de las compras. Las fiestas de Navidad, A\u00f1o Nuevo, la noche de Reyes o los eventos como Black Friday\u00a0y Cyber Monday est\u00e1n a la vuelta de la esquina. Y esto es algo que debe aprovechar la publicidad. Este a\u00f1o, la empresa Amazon vuelve a sacar su campa\u00f1a navide\u00f1a con unas viejas conocidas, sus cajas cantarinas. Y&#8230;<\/p>\n","protected":false},"author":1,"featured_media":24348,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1345,88,1350,1119,1147,863,38,1129,1282,285,1353,94,557,294],"tags":[],"class_list":["post-24347","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-audiovisual","category-comunicacion","category-creatividad","category-identidad-corporativa-2","category-internet-2","category-logotipos-2","category-marketing","category-marketing-de-contenidos-2","category-marketing-digital","category-musica-de-anuncio","category-musica-y-publicidad","category-packaging","category-publicidad-2","category-web","has_thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sintiendo la Navidad - creaerte.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.creaerte.com\/live\/sintiendo-la-navidad\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sintiendo la Navidad - creaerte.com\" \/>\n<meta property=\"og:description\" content=\"Noviembre es el mes de las compras. Las fiestas de Navidad, A\u00f1o Nuevo, la noche de Reyes o los eventos como Black Friday\u00a0y Cyber Monday est\u00e1n a la vuelta de la esquina. Y esto es algo que debe aprovechar la publicidad. Este a\u00f1o, la empresa Amazon vuelve a sacar su campa\u00f1a navide\u00f1a con unas viejas conocidas, sus cajas cantarinas. 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