{"id":24385,"date":"2018-11-19T13:21:18","date_gmt":"2018-11-19T12:21:18","guid":{"rendered":"http:\/\/www.creaerte.com\/live\/?p=24385"},"modified":"2018-11-19T13:23:01","modified_gmt":"2018-11-19T12:23:01","slug":"superheroe-del-comic-marketing","status":"publish","type":"post","link":"https:\/\/www.creaerte.com\/live\/superheroe-del-comic-marketing\/","title":{"rendered":"El superh\u00e9roe del c\u00f3mic y el marketing"},"content":{"rendered":"<p>El pasado lunes, 12 de noviembre, el mundo del c\u00f3mic se te\u00f1\u00eda de luto por la muerte de <strong>Stan Lee<\/strong>, el gran <strong>escritor<\/strong> de la editorial <strong>Marvel<\/strong>. Pero no solo cre\u00f3 historias fant\u00e1sticas y personajes ya ic\u00f3nicos, tambi\u00e9n <strong>revolucion\u00f3 el mundo del marketing<\/strong>.<\/p>\n<p>Nos ense\u00f1\u00f3 la importancia del <strong>branding<\/strong>, pasando de ser solo autor a convertirse en todo\u00a0un sello de calidad. Tambi\u00e9n supo <strong>dirigir la estrategia<\/strong> de la marca a su target.\u00a0Lo consigui\u00f3 al <strong>conocer e interesarse<\/strong> por los gustos de sus seguidores y segmentarlos en funci\u00f3n de sus intereses.\u00a0Rompi\u00f3 las reglas, pues a diferencia de muchos de sus colegas de aquella \u00e9poca, <strong>sali\u00f3 de su zona de confort<\/strong> e innov\u00f3 para <strong>llegar a su p\u00fablico<\/strong>. Esto lo consigui\u00f3 <strong>colaborando<\/strong> con muchos autores en su trabajo y no dud\u00f3 en reconocerlos y en <strong>formar equipo<\/strong> con ellos. Fue una parte muy influyente de la <strong>adaptaci\u00f3n<\/strong> <strong>de Marvel al cine<\/strong>. Sus constantes cameos y apariciones en cada una de las historias, como una parte m\u00e1s de ellas, era casi una firma que esperaba ver todo fan. Con todo ello, encumbr\u00f3 al c\u00f3mic, considerado hasta entonces un arte menor.<\/p>\n<p>Desde <strong>Creaerte<\/strong> nos despedimos de <strong>Stanley Martin Lieber<\/strong> con su archifamosa frase y grito de guerra: \u00a1Excelsior!<\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/BqXIJYOAnrJ\/?utm_source=ig_embed&amp;utm_medium=loading\" data-instgrm-version=\"12\">\n<div style=\"padding: 16px;\"><a style=\"background: #FFFFFF; line-height: 0; padding: 0 0; text-align: center; text-decoration: none; width: 100%;\" href=\"https:\/\/www.instagram.com\/p\/BqXIJYOAnrJ\/?utm_source=ig_embed&amp;utm_medium=loading\" target=\"_blank\"><br \/>\n<\/a><\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\"><\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">Ver esta publicaci\u00f3n en Instagram<\/div>\n<\/div>\n<p style=\"margin: 8px 0 0 0; padding: 0 4px;\"><a style=\"color: #000; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none; word-wrap: break-word;\" href=\"https:\/\/www.instagram.com\/p\/BqXIJYOAnrJ\/?utm_source=ig_embed&amp;utm_medium=loading\" target=\"_blank\">Hoy en #creativosycreatividad el mayor superh\u00e9roe de los c\u00f3mics y el marketing, Stan \u00abThe Man\u00bb Lee . . #creativosycreatividad #marketing #escritor #creador #productor #superh\u00e9roes #marvel #pel\u00edculas #StanLee #excelsior #creatividad #locontamos #comunicaci\u00f3n #marketing #publicidad #contentmarketing #crearparacreer #creaerte<\/a><\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\">Una publicaci\u00f3n compartida de <a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px;\" href=\"https:\/\/www.instagram.com\/creaerte\/?utm_source=ig_embed&amp;utm_medium=loading\" target=\"_blank\"> CREAERTE<\/a> (@creaerte) el <time style=\"font-family: Arial,sans-serif; font-size: 14px; line-height: 17px;\" datetime=\"2018-11-19T12:08:31+00:00\">19 Nov, 2018 a las 4:08 PST<\/time><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<p>&nbsp;<\/p>\n<p><iframe src=\"https:\/\/www.youtube.com\/embed\/GZVjSTVF2hw\" width=\"817\" height=\"468\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El pasado lunes, 12 de noviembre, el mundo del c\u00f3mic se te\u00f1\u00eda de luto por la muerte de Stan Lee, el gran escritor de la editorial Marvel. Pero no solo cre\u00f3 historias fant\u00e1sticas y personajes ya ic\u00f3nicos, tambi\u00e9n revolucion\u00f3 el mundo del marketing. Nos ense\u00f1\u00f3 la importancia del branding, pasando de ser solo autor a convertirse en todo\u00a0un sello de&#8230;<\/p>\n","protected":false},"author":1,"featured_media":24390,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1345,88,1350,1357,1348,38,1129,1282,10,1104],"tags":[],"class_list":["post-24385","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-audiovisual","category-comunicacion","category-creatividad","category-creativos-y-creatividad","category-diseno-editorial","category-marketing","category-marketing-de-contenidos-2","category-marketing-digital","category-noticias","category-social-media-2","has_thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El superh\u00e9roe del c\u00f3mic y el marketing - creaerte.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.creaerte.com\/live\/superheroe-del-comic-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El superh\u00e9roe del c\u00f3mic y el marketing - creaerte.com\" \/>\n<meta property=\"og:description\" content=\"El pasado lunes, 12 de noviembre, el mundo del c\u00f3mic se te\u00f1\u00eda de luto por la muerte de Stan Lee, el gran escritor de la editorial Marvel. Pero no solo cre\u00f3 historias fant\u00e1sticas y personajes ya ic\u00f3nicos, tambi\u00e9n revolucion\u00f3 el mundo del marketing. 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