{"id":24584,"date":"2019-01-17T11:55:06","date_gmt":"2019-01-17T10:55:06","guid":{"rendered":"http:\/\/www.creaerte.com\/live\/?p=24584"},"modified":"2019-01-17T11:59:43","modified_gmt":"2019-01-17T10:59:43","slug":"la-mala-publicidad-no-existe","status":"publish","type":"post","link":"https:\/\/www.creaerte.com\/live\/la-mala-publicidad-no-existe\/","title":{"rendered":"La mala publicidad no existe"},"content":{"rendered":"<p>La <strong>publicidad tradicional<\/strong> ya no es lo que era. Cada vez resulta m\u00e1s previsible, menos impactante o por el contrario innova demasiado y no alcanza sus objetivos. Si hay algo que nunca pasa de moda y que da que hablar es la <strong>transgresi\u00f3n<\/strong>. Y que mejor ejemplo que unos viejos conocidos por campa\u00f1as de este tipo, que el portal inmobiliario <strong>Idealista<\/strong>.<\/p>\n<p>Con el t\u00edtulo de \u201c<strong>Amor a primera vista<\/strong>\u201d nos sorprende este a\u00f1o su nuevo spot, el cual gira en torno al \u2018feeling\u2019, a la atracci\u00f3n repentina que surge entre un hombre y el piso que va a ver junto a un agente inmobiliario, y de c\u00f3mo en poco tiempo acaba sinti\u00e9ndose tan c\u00f3modo que cree estar en su casa. El <strong>punto clave<\/strong> es el momento en el que el cliente decide desnudarse y darse una ducha.<\/p>\n<p>El desnudo en pantalla no ha tardado en hacerse <strong>eco en las redes sociales,<\/strong> que lo han <strong>criticado y elogiado a partes iguales<\/strong>. Aunque en Idealista ya son veteranos en <strong>campa\u00f1as con pol\u00e9mica<\/strong>, pues en 2012 ya <a href=\"https:\/\/www.youtube.com\/watch?v=69bzXq8PjqI\">fueron censurados<\/a> en televisi\u00f3n.<\/p>\n<p>Est\u00e1 claro que, para llamar la atenci\u00f3n en publicidad <strong>no vale cualquier forma<\/strong>. Pero en vez de pensar en el \u2018qu\u00e9 dir\u00e1n\u2019 deber\u00edamos centrarnos en \u2018lo que dar\u00e1 que hablar\u2019.<\/p>\n<p><iframe src=\"https:\/\/www.youtube.com\/embed\/38-PFXkWFyc\" width=\"817\" height=\"418\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La publicidad tradicional ya no es lo que era. Cada vez resulta m\u00e1s previsible, menos impactante o por el contrario innova demasiado y no alcanza sus objetivos. Si hay algo que nunca pasa de moda y que da que hablar es la transgresi\u00f3n. Y que mejor ejemplo que unos viejos conocidos por campa\u00f1as de este tipo, que el portal inmobiliario&#8230;<\/p>\n","protected":false},"author":1,"featured_media":24585,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1345,88,1350,1147,38,10,557,324,153,294,1346],"tags":[],"class_list":["post-24584","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-audiovisual","category-comunicacion","category-creatividad","category-internet-2","category-marketing","category-noticias","category-publicidad-2","category-publicidad-con-humor","category-viral","category-web","category-youtube","has_thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La mala publicidad no existe - creaerte.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.creaerte.com\/live\/la-mala-publicidad-no-existe\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La mala publicidad no existe - creaerte.com\" \/>\n<meta property=\"og:description\" content=\"La publicidad tradicional ya no es lo que era. Cada vez resulta m\u00e1s previsible, menos impactante o por el contrario innova demasiado y no alcanza sus objetivos. Si hay algo que nunca pasa de moda y que da que hablar es la transgresi\u00f3n. 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