{"id":24605,"date":"2019-01-23T13:21:32","date_gmt":"2019-01-23T12:21:32","guid":{"rendered":"http:\/\/www.creaerte.com\/live\/?p=24605"},"modified":"2019-01-23T14:00:08","modified_gmt":"2019-01-23T13:00:08","slug":"lectura-de-diseno","status":"publish","type":"post","link":"https:\/\/www.creaerte.com\/live\/lectura-de-diseno\/","title":{"rendered":"Lectura de dise\u00f1o"},"content":{"rendered":"<p>Leer es algo que nos proporciona todo lo necesario para poder <strong>mejorar<\/strong>, <strong>crecer<\/strong>, y en much\u00edsimos casos, <strong>encontrarnos<\/strong>. De alguna manera u otra, la lectura tambi\u00e9n <strong>nos brinda herramientas<\/strong> que podemos usar luego en el mundo real. Nos referimos a ese lugar a donde volvemos despu\u00e9s de haber le\u00eddo una incre\u00edble historia. Por ello, esta semana en <a href=\"http:\/\/www.creaerte.com\/live\/category\/cosecha-propia\/\"><strong>Cosecha Propia<\/strong><\/a> os presentamos la campa\u00f1a realizada para el <strong>Diario HOY<\/strong> sobre la <strong>Colecci\u00f3n de novelas Best Sellers<\/strong>.<\/p>\n<p>Para esta promoci\u00f3n realizamos desde el dise\u00f1o de un <strong>microsite<\/strong> a toda una <strong>serie<\/strong> <strong>de piezas para la prensa<\/strong>: doble p\u00e1gina, fald\u00f3n, media y portada. Todos los elementos creados tienen la <strong>misma disposici\u00f3n<\/strong>, las portadas colocadas en l\u00edneas sobre un fondo verde que llama a la <strong>tranquilidad <\/strong>e <strong>invita a la lectura<\/strong> y un peque\u00f1o <strong>texto explicativo<\/strong> en color blanco. Cada nueva entrega, de los <strong>20 n\u00fameros<\/strong> que conforman el total, tiene un trabajo de <strong>maquetaci\u00f3n<\/strong> <strong>personalizado<\/strong> para que pueda aparecer en portada, haciendo que se trate de un <strong>proyecto din\u00e1mico<\/strong>.<\/p>\n<p>En el <a href=\"http:\/\/servicios.hoy.es\/recursos\/promociones\/bestseller\/\"><strong>microsite<\/strong><\/a> creado, cada novela cuenta con <strong>una breve descripci\u00f3n<\/strong> <strong>adjunta <\/strong>que detalla el tipo de historia que encierra cada obra, dando la oportunidad al lector de interesarse por la trama del libro, pero <strong>sin destriparla<\/strong>\u00a0por completo.<\/p>\n<p>&nbsp;<\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/Bs-iug0AUNM\/?utm_source=ig_embed&amp;utm_medium=loading\" data-instgrm-version=\"12\">\n<div style=\"padding: 16px;\"><a style=\"background: #FFFFFF; line-height: 0; padding: 0 0; text-align: center; text-decoration: none; width: 100%;\" href=\"https:\/\/www.instagram.com\/p\/Bs-iug0AUNM\/?utm_source=ig_embed&amp;utm_medium=loading\" target=\"_blank\"><br \/>\n<\/a><\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\"><\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">Ver esta publicaci\u00f3n en Instagram<\/div>\n<\/div>\n<p style=\"margin: 8px 0 0 0; padding: 0 4px;\"><a style=\"color: #000; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none; word-wrap: break-word;\" href=\"https:\/\/www.instagram.com\/p\/Bs-iug0AUNM\/?utm_source=ig_embed&amp;utm_medium=loading\" target=\"_blank\">\u00bfSab\u00edas que la lectura enriquece a nivel mental? . . #cosechapropia #dise\u00f1o #diariohoy #campa\u00f1a #prensa #lectura #novelas #extremadura #creatividad #comunicaci\u00f3n #marketing #publicidad #crearparacreer #creaerte<\/a><\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\">Una publicaci\u00f3n compartida de <a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px;\" href=\"https:\/\/www.instagram.com\/creaerte\/?utm_source=ig_embed&amp;utm_medium=loading\" target=\"_blank\"> CREAERTE<\/a> (@creaerte) el <time style=\"font-family: Arial,sans-serif; font-size: 14px; line-height: 17px;\" datetime=\"2019-01-23T12:33:57+00:00\">23 Ene, 2019 a las 4:33 PST<\/time><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Leer es algo que nos proporciona todo lo necesario para poder mejorar, crecer, y en much\u00edsimos casos, encontrarnos. De alguna manera u otra, la lectura tambi\u00e9n nos brinda herramientas que podemos usar luego en el mundo real. Nos referimos a ese lugar a donde volvemos despu\u00e9s de haber le\u00eddo una incre\u00edble historia. Por ello, esta semana en Cosecha Propia os&#8230;<\/p>\n","protected":false},"author":1,"featured_media":24606,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[88,319,1350,42,1359,557],"tags":[],"class_list":["post-24605","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacion","category-cosecha-propia","category-creatividad","category-diseno","category-diseno-grafico","category-publicidad-2","has_thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lectura de dise\u00f1o - creaerte.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.creaerte.com\/live\/lectura-de-diseno\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lectura de dise\u00f1o - creaerte.com\" \/>\n<meta property=\"og:description\" content=\"Leer es algo que nos proporciona todo lo necesario para poder mejorar, crecer, y en much\u00edsimos casos, encontrarnos. 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