{"id":24649,"date":"2019-01-31T10:58:04","date_gmt":"2019-01-31T09:58:04","guid":{"rendered":"http:\/\/www.creaerte.com\/live\/?p=24649"},"modified":"2019-01-31T10:58:04","modified_gmt":"2019-01-31T09:58:04","slug":"los-raritos-mcdonalds","status":"publish","type":"post","link":"https:\/\/www.creaerte.com\/live\/los-raritos-mcdonalds\/","title":{"rendered":"Los raritos de McDonald`s"},"content":{"rendered":"<p>La publicidad ha cambiado y para <strong>estar en boca de todos,<\/strong> la mejor opci\u00f3n es arriesgarse y <strong>ser transgresor<\/strong>. Hoy en d\u00eda esto se traduce como ser <strong>pol\u00edticamente incorrecto<\/strong>. Tan solo hay que ver la \u00faltima campa\u00f1a de <strong>McDonald`s<\/strong> y percibir las opiniones que ha generado en las <strong>redes sociales<\/strong>.<\/p>\n<p>El <strong>spot<\/strong>, cuyo claim es el de \u201c<a href=\"https:\/\/youtu.be\/qOkEMWhQhkI\"><strong>Bienvenidos polloganos<\/strong><\/a>\u201d ha sido emitido <strong>solo en Espa\u00f1a<\/strong>. Y es que, al parecer, la cadena de hamburgueser\u00edas ha dado por imposible ganarse a ese p\u00fablico, cada vez m\u00e1s presente en el sector alimentario, cuya dieta dista mucho de lo que ofrecen. La marca ha decidido que la mejor manera de volver a dar que hablar es <strong>mediante una parodia<\/strong>. Todo esto <strong>sin nombrar <\/strong>directamente a estos colectivos, por su puesto. Dan a entender de qui\u00e9n hablan definiendo al \u201camigo rarito\u201d: ese que no come igual que los dem\u00e1s y que da charlas sobre la comida.<\/p>\n<p>Las respuestas en redes sociales de <strong>indignados y ofendidos<\/strong> por dicha campa\u00f1a no se han hecho esperar, llegando a crear incluso un <a href=\"https:\/\/www.change.org\/p\/mc-donalds-retirar-el-anuncio-de-mcdonalds-de-su-linea-de-pollo\"><strong>change.org<\/strong><\/a> para la retirada del anuncio.<\/p>\n<p>&nbsp;<\/p>\n<p><iframe src=\"https:\/\/www.youtube.com\/embed\/qOkEMWhQhkI\" width=\"817\" height=\"468\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La publicidad ha cambiado y para estar en boca de todos, la mejor opci\u00f3n es arriesgarse y ser transgresor. Hoy en d\u00eda esto se traduce como ser pol\u00edticamente incorrecto. Tan solo hay que ver la \u00faltima campa\u00f1a de McDonald`s y percibir las opiniones que ha generado en las redes sociales. El spot, cuyo claim es el de \u201cBienvenidos polloganos\u201d ha&#8230;<\/p>\n","protected":false},"author":1,"featured_media":24650,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1345,88,1350,1119,38,10,12,557,153,294],"tags":[],"class_list":["post-24649","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-audiovisual","category-comunicacion","category-creatividad","category-identidad-corporativa-2","category-marketing","category-noticias","category-opinion","category-publicidad-2","category-viral","category-web","has_thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Los raritos de McDonald`s - creaerte.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.creaerte.com\/live\/los-raritos-mcdonalds\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Los raritos de McDonald`s - creaerte.com\" \/>\n<meta property=\"og:description\" content=\"La publicidad ha cambiado y para estar en boca de todos, la mejor opci\u00f3n es arriesgarse y ser transgresor. Hoy en d\u00eda esto se traduce como ser pol\u00edticamente incorrecto. Tan solo hay que ver la \u00faltima campa\u00f1a de McDonald`s y percibir las opiniones que ha generado en las redes sociales. 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Hoy en d\u00eda esto se traduce como ser pol\u00edticamente incorrecto. Tan solo hay que ver la \u00faltima campa\u00f1a de McDonald`s y percibir las opiniones que ha generado en las redes sociales. El spot, cuyo claim es el de \u201cBienvenidos polloganos\u201d ha...","og_url":"https:\/\/www.creaerte.com\/live\/los-raritos-mcdonalds\/","og_site_name":"creaerte.com","article_publisher":"https:\/\/www.facebook.com\/creaerte","article_published_time":"2019-01-31T09:58:04+00:00","og_image":[{"width":817,"height":468,"url":"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2019\/01\/Polloganos.jpg","type":"image\/jpeg"}],"author":"admin","twitter_card":"summary_large_image","twitter_creator":"@Creaerte","twitter_site":"@Creaerte","twitter_misc":{"Escrito por":"admin","Tiempo de lectura":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.creaerte.com\/live\/los-raritos-mcdonalds\/#article","isPartOf":{"@id":"https:\/\/www.creaerte.com\/live\/los-raritos-mcdonalds\/"},"author":{"name":"admin","@id":"https:\/\/www.creaerte.com\/live\/#\/schema\/person\/acc9e93c6216bce2d569b1f0a99607f6"},"headline":"Los raritos de McDonald`s","datePublished":"2019-01-31T09:58:04+00:00","mainEntityOfPage":{"@id":"https:\/\/www.creaerte.com\/live\/los-raritos-mcdonalds\/"},"wordCount":199,"commentCount":0,"image":{"@id":"https:\/\/www.creaerte.com\/live\/los-raritos-mcdonalds\/#primaryimage"},"thumbnailUrl":"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2019\/01\/Polloganos.jpg","articleSection":["Audiovisual","comunicaci\u00f3n","creatividad","Identidad corporativa","marketing","Noticias","opini\u00f3n","Publicidad","viral","web"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.creaerte.com\/live\/los-raritos-mcdonalds\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.creaerte.com\/live\/los-raritos-mcdonalds\/","url":"https:\/\/www.creaerte.com\/live\/los-raritos-mcdonalds\/","name":"Los raritos de McDonald`s - 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