{"id":24769,"date":"2019-02-26T12:40:23","date_gmt":"2019-02-26T11:40:23","guid":{"rendered":"http:\/\/www.creaerte.com\/live\/?p=24769"},"modified":"2019-02-26T12:40:23","modified_gmt":"2019-02-26T11:40:23","slug":"domina-nuevo-seo-24","status":"publish","type":"post","link":"https:\/\/www.creaerte.com\/live\/domina-nuevo-seo-24\/","title":{"rendered":"Domina el nuevo SEO (2\/4)"},"content":{"rendered":"<p>La manera de acceder a los contenidos es cada vez m\u00e1s <strong>visual<\/strong>. La imagen gana terreno como <strong>elemento de b\u00fasqueda<\/strong>. El denominado \u2018<strong>visual<\/strong> <strong>search<\/strong>\u2019 se hace fuerte en un universo donde la c\u00e1mara de nuestros <strong>smartphones<\/strong> se convierte en algo imprescindible para capturar aquello que se quiere localizar.<\/p>\n<p>Esto se hace especialmente relevante cuando hablamos de <strong>e-commerce<\/strong>. Imagina que tan s\u00f3lo fotografiando un producto y subi\u00e9ndolo a la plataforma elegida, tuvieras la <strong>opci\u00f3n de localizarlo<\/strong> y poder <strong>adquirirlo<\/strong> en cuesti\u00f3n de minutos. Este es la fuerza de la b\u00fasqueda visual. Si tuvieras que realizarla mediante una descripci\u00f3n textual, las posibilidades de \u00e9xito disminuir\u00edan dr\u00e1sticamente.<\/p>\n<p>Entre las <strong>ventajas<\/strong> que ofrece esta t\u00e9cnica podemos encontrar:<\/p>\n<p>&#8211; La <strong>reducci\u00f3n de abandono del carrito <\/strong>de compra.<\/p>\n<p>&#8211; M\u00e1s <strong>facilidad para encontrar<\/strong> un producto concreto.<\/p>\n<p>&#8211;<strong> Acorta<\/strong> <strong>el tiempo<\/strong> de b\u00fasqueda.<\/p>\n<p>&#8211; Permite llegar antes al momento del <strong>pago<\/strong>.<\/p>\n<p>Grandes nombres como <strong>Google<\/strong> o <strong>eBay<\/strong> ya trabajan en ello desde hace alg\u00fan tiempo, mediante el <strong>desarrollo de tecnolog\u00edas<\/strong> de reconocimiento de imagen e inteligencia artificial. Est\u00e1 claro que la visual search ser\u00e1 una de las tendencias SEO 2019 que hay que saber dominar.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La manera de acceder a los contenidos es cada vez m\u00e1s visual. La imagen gana terreno como elemento de b\u00fasqueda. El denominado \u2018visual search\u2019 se hace fuerte en un universo donde la c\u00e1mara de nuestros smartphones se convierte en algo imprescindible para capturar aquello que se quiere localizar. Esto se hace especialmente relevante cuando hablamos de e-commerce. Imagina que tan&#8230;<\/p>\n","protected":false},"author":1,"featured_media":24770,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1366,38,1129,1282,1354,10,12,557,294],"tags":[],"class_list":["post-24769","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-domina-el-nuevo-seo","category-marketing","category-marketing-de-contenidos-2","category-marketing-digital","category-miniseries","category-noticias","category-opinion","category-publicidad-2","category-web","has_thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Domina el nuevo SEO (2\/4) - creaerte.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.creaerte.com\/live\/domina-nuevo-seo-24\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Domina el nuevo SEO (2\/4) - creaerte.com\" \/>\n<meta property=\"og:description\" content=\"La manera de acceder a los contenidos es cada vez m\u00e1s visual. 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