{"id":24851,"date":"2019-03-14T12:00:00","date_gmt":"2019-03-14T11:00:00","guid":{"rendered":"http:\/\/www.creaerte.com\/live\/?p=24851"},"modified":"2019-03-14T12:57:04","modified_gmt":"2019-03-14T11:57:04","slug":"el-humor-compensa","status":"publish","type":"post","link":"https:\/\/www.creaerte.com\/live\/el-humor-compensa\/","title":{"rendered":"El humor compensa"},"content":{"rendered":"<p>Si algo funciona en <strong>publicidad<\/strong> es el <a href=\"http:\/\/www.creaerte.com\/live\/category\/publicidad-con-humor\/\"><strong>humor<\/strong><\/a>. Solo hay que ver las acciones llevadas a cabo por algunas empresas o los hilos de twitter de los <strong>\u2018community managers\u2019<\/strong> de famosas marcas para darse cuenta de ello. Y este tambi\u00e9n es el caso de la campa\u00f1a que os mostramos a continuaci\u00f3n.<\/p>\n<p><strong>ONCE<\/strong>\u00a0ha anunciado el sorteo del <strong>d\u00eda del padre<\/strong>, y para mantener la t\u00f3nica de a\u00f1os anteriores siguen empleando el factor c\u00f3mico. Pues mediante este se logra conectar muy bien con la audiencia. Para esta campa\u00f1a, se han ideado <strong>dos<\/strong> <strong>spots<\/strong> que reflejan <strong>situaciones cotidianas<\/strong>, donde el comportamiento de los hijos hace que <strong>los padres se planteen si compensa haberlos tenido<\/strong>, criado y mantenido: una sesi\u00f3n de fotos con una hija que no valora el esfuerzo de su padre y un hijo que agradece a todo el mundo, menos a su padre, el apoyo en sus estudios. Son estas circunstancias llevadas un poco al extremo las que protagonizan esta creativa y divertida campa\u00f1a.<\/p>\n<p>No hay que olvidar al hacer publicidad que <strong>\u201cla comedia m\u00e1s que un g\u00e9nero es un estado de \u00e1nimo\u201d<\/strong>. Y este ayuda siempre a crear un v\u00ednculo con el p\u00fablico si es usado correctamente, algo que sin duda compensa a la larga en el marketing.<\/p>\n<p>&nbsp;<\/p>\n<p><iframe src=\"https:\/\/www.youtube.com\/embed\/1_aWoz2Zs8E\" width=\"817\" height=\"468\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><iframe src=\"https:\/\/www.youtube.com\/embed\/UHk8QYbNV7U\" width=\"817\" height=\"468\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Si algo funciona en publicidad es el humor. Solo hay que ver las acciones llevadas a cabo por algunas empresas o los hilos de twitter de los \u2018community managers\u2019 de famosas marcas para darse cuenta de ello. Y este tambi\u00e9n es el caso de la campa\u00f1a que os mostramos a continuaci\u00f3n. ONCE\u00a0ha anunciado el sorteo del d\u00eda del padre, y&#8230;<\/p>\n","protected":false},"author":1,"featured_media":24852,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1345,88,1350,1119,38,1129,1282,10,12,557,324,1346],"tags":[],"class_list":["post-24851","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-audiovisual","category-comunicacion","category-creatividad","category-identidad-corporativa-2","category-marketing","category-marketing-de-contenidos-2","category-marketing-digital","category-noticias","category-opinion","category-publicidad-2","category-publicidad-con-humor","category-youtube","has_thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El humor compensa - creaerte.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.creaerte.com\/live\/el-humor-compensa\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El humor compensa - creaerte.com\" \/>\n<meta property=\"og:description\" content=\"Si algo funciona en publicidad es el humor. Solo hay que ver las acciones llevadas a cabo por algunas empresas o los hilos de twitter de los \u2018community managers\u2019 de famosas marcas para darse cuenta de ello. Y este tambi\u00e9n es el caso de la campa\u00f1a que os mostramos a continuaci\u00f3n. ONCE\u00a0ha anunciado el sorteo del d\u00eda del padre, y...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.creaerte.com\/live\/el-humor-compensa\/\" \/>\n<meta property=\"og:site_name\" content=\"creaerte.com\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/creaerte\" \/>\n<meta property=\"article:published_time\" content=\"2019-03-14T11:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-03-14T11:57:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2019\/03\/190314_Creaerte_El-humor_compensa.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"817\" \/>\n\t<meta property=\"og:image:height\" content=\"468\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Creaerte\" \/>\n<meta name=\"twitter:site\" content=\"@Creaerte\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.creaerte.com\/live\/el-humor-compensa\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/el-humor-compensa\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/www.creaerte.com\/live\/#\/schema\/person\/acc9e93c6216bce2d569b1f0a99607f6\"},\"headline\":\"El humor compensa\",\"datePublished\":\"2019-03-14T11:00:00+00:00\",\"dateModified\":\"2019-03-14T11:57:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/el-humor-compensa\/\"},\"wordCount\":227,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/el-humor-compensa\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2019\/03\/190314_Creaerte_El-humor_compensa.jpg\",\"articleSection\":[\"Audiovisual\",\"comunicaci\u00f3n\",\"creatividad\",\"Identidad corporativa\",\"marketing\",\"Marketing de Contenidos\",\"Marketing Digital\",\"Noticias\",\"opini\u00f3n\",\"Publicidad\",\"Publicidad con Humor\",\"Youtube\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.creaerte.com\/live\/el-humor-compensa\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.creaerte.com\/live\/el-humor-compensa\/\",\"url\":\"https:\/\/www.creaerte.com\/live\/el-humor-compensa\/\",\"name\":\"El humor compensa - 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