{"id":24916,"date":"2019-03-26T16:31:11","date_gmt":"2019-03-26T15:31:11","guid":{"rendered":"http:\/\/www.creaerte.com\/live\/?p=24916"},"modified":"2019-03-26T16:31:11","modified_gmt":"2019-03-26T15:31:11","slug":"mala-praxis-digital","status":"publish","type":"post","link":"https:\/\/www.creaerte.com\/live\/mala-praxis-digital\/","title":{"rendered":"Mala praxis digital"},"content":{"rendered":"<p>Es bien sabido que <strong>Google<\/strong> tiene un gran valor a la hora de <strong>posicionar<\/strong>, <strong>destacar<\/strong> y <strong>gestionar<\/strong> el marketing. Pero esto no quiere decir que est\u00e9 exento de malas pr\u00e1cticas.<\/p>\n<p>Ya hemos hablado y explicado como el <strong>SEO<\/strong> sirve para obtener un buen posicionamiento y que esto beneficie el tr\u00e1fico generado a la web. Pero hay qui\u00e9n decide no seguir las reglas, tratando de obtener ventaja enga\u00f1ando a los motores de b\u00fasqueda. Esto se conoce como <strong>Black Hat SEO<\/strong>.<\/p>\n<p>Se define m\u00e1s com\u00fanmente como una <strong>pr\u00e1ctica desaprobada<\/strong> que, sin embargo, podr\u00eda <strong>aumentar la clasificaci\u00f3n<\/strong> de una web en los resultados de b\u00fasqueda. Entre las muchas acciones que se llevan a cabo para lograr este fraudulento \u00e9xito se\u00f1alamos algunas como la <strong>automatizaci\u00f3n de contenido<\/strong>, texto o <strong>enlaces ocultos<\/strong>, <strong>redirecciones<\/strong> disimuladas o <strong>contenido duplicado<\/strong>. Destacar que, aunque puede tener alg\u00fan \u00e9xito a <strong>corto plazo<\/strong> a trav\u00e9s del aumento del tr\u00e1fico, las sanciones por su uso pueden provocar <strong>efectos devastadores<\/strong>.<\/p>\n<p>Recientemente la Comisi\u00f3n Europea notific\u00f3 una multa en relaci\u00f3n a la <strong>intermediaci\u00f3n de anuncios<\/strong> que lleva a cabo el famoso buscador de internet. Esto demuestra la necesidad de <strong>una buena regulaci\u00f3n<\/strong> para que las empresas y los consumidores, que dependen de las plataformas online, accedan a lo mejor de la digitalizaci\u00f3n.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Es bien sabido que Google tiene un gran valor a la hora de posicionar, destacar y gestionar el marketing. Pero esto no quiere decir que est\u00e9 exento de malas pr\u00e1cticas. Ya hemos hablado y explicado como el SEO sirve para obtener un buen posicionamiento y que esto beneficie el tr\u00e1fico generado a la web. Pero hay qui\u00e9n decide no seguir&#8230;<\/p>\n","protected":false},"author":1,"featured_media":24921,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[88,1147,38,1129,1282,10,12,1362,557,1104,1351,294],"tags":[],"class_list":["post-24916","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacion","category-internet-2","category-marketing","category-marketing-de-contenidos-2","category-marketing-digital","category-noticias","category-opinion","category-posicionamiento-seo","category-publicidad-2","category-social-media-2","category-video-marketing","category-web","has_thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mala praxis digital - creaerte.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.creaerte.com\/live\/mala-praxis-digital\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mala praxis digital - creaerte.com\" \/>\n<meta property=\"og:description\" content=\"Es bien sabido que Google tiene un gran valor a la hora de posicionar, destacar y gestionar el marketing. 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