{"id":24998,"date":"2019-04-08T09:00:03","date_gmt":"2019-04-08T08:00:03","guid":{"rendered":"http:\/\/www.creaerte.com\/live\/?p=24998"},"modified":"2019-04-08T11:48:48","modified_gmt":"2019-04-08T10:48:48","slug":"cables-contra-el-crimen","status":"publish","type":"post","link":"https:\/\/www.creaerte.com\/live\/cables-contra-el-crimen\/","title":{"rendered":"Cables contra el crimen"},"content":{"rendered":"<p>Como hemos demostrado en varias ocasiones, en el mundo de la <strong>publicidad<\/strong> no es necesario recurrir a grandes despliegues o <strong>superproducciones<\/strong> para que el mensaje d\u00e9 de lleno en el centro de la diana del <strong>p\u00fablico objetivo<\/strong>. Y es que en la mayor\u00eda de las ocasiones basta con una buena <strong>creatividad<\/strong> que, con astucia, interrelacione <strong>conceptos<\/strong>.<\/p>\n<p>Un exquisito ejemplo lo tenemos en una <strong>campa\u00f1a<\/strong> realizada por el estudio brasile\u00f1o <a href=\"http:\/\/agencia3.com.br\/trabalhos\/uma-serie-de-prints-feitos-para-o-disque-denuncia-do-rio-de-janeiro-para-ajudar-o-estado-no-combate-ao-crime\" target=\"_blank\" rel=\"noopener\"><strong>agencia3<\/strong><\/a> para el \u2018<strong>Disque Denuncia<\/strong>\u2019 de R\u00edo de Janeiro, con el objetivo de intentar reducir los <strong>\u00edndices de criminalidad<\/strong> en un pa\u00eds cuya tasa de homicidios alcanza en las \u00faltimas d\u00e9cadas cotas insospechadas.<\/p>\n<p>Para combatir esta lacra, los <strong>creativos<\/strong> optaron por hacer ver a la poblaci\u00f3n que todos los ciudadanos cuentan en sus hogares con poderosas \u2018armas\u2019 contra el crimen: <strong>la llamada\u00a0<\/strong><b>telef\u00f3nica<\/b>\u00a0de denuncia. Toda una alegor\u00eda configurada a trav\u00e9s de cables que representan pistolas o escopetas y que invita a la m\u00e1s profunda reflexi\u00f3n.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-25001\" src=\"http:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2019\/04\/cable2.jpg\" alt=\"cable2\" width=\"817\" height=\"468\" \/><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-25002\" src=\"http:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2019\/04\/cable3.jpg\" alt=\"cable3\" width=\"817\" height=\"468\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Como hemos demostrado en varias ocasiones, en el mundo de la publicidad no es necesario recurrir a grandes despliegues o superproducciones para que el mensaje d\u00e9 de lleno en el centro de la diana del p\u00fablico objetivo. Y es que en la mayor\u00eda de las ocasiones basta con una buena creatividad que, con astucia, interrelacione conceptos. Un exquisito ejemplo lo&#8230;<\/p>\n","protected":false},"author":1,"featured_media":24999,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[88,1350,1357,42,1359],"tags":[],"class_list":["post-24998","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacion","category-creatividad","category-creativos-y-creatividad","category-diseno","category-diseno-grafico","has_thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cables contra el crimen - creaerte.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.creaerte.com\/live\/cables-contra-el-crimen\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cables contra el crimen - creaerte.com\" \/>\n<meta property=\"og:description\" content=\"Como hemos demostrado en varias ocasiones, en el mundo de la publicidad no es necesario recurrir a grandes despliegues o superproducciones para que el mensaje d\u00e9 de lleno en el centro de la diana del p\u00fablico objetivo. Y es que en la mayor\u00eda de las ocasiones basta con una buena creatividad que, con astucia, interrelacione conceptos. 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