{"id":25007,"date":"2019-04-09T10:14:02","date_gmt":"2019-04-09T09:14:02","guid":{"rendered":"http:\/\/www.creaerte.com\/live\/?p=25007"},"modified":"2019-04-09T10:32:13","modified_gmt":"2019-04-09T09:32:13","slug":"por-que-el-contenido-es-el-rey","status":"publish","type":"post","link":"https:\/\/www.creaerte.com\/live\/por-que-el-contenido-es-el-rey\/","title":{"rendered":"\u00bfPor qu\u00e9 el contenido es el rey?"},"content":{"rendered":"<p>\u00ab<strong>El contenido es el rey<\/strong>\u00bb. \u00bfQu\u00e9 hay de cierto detr\u00e1s de esta afirmaci\u00f3n secundada por los grandes expertos en \u2018<strong>inbound marketing<\/strong>\u2019? Los beneficios derivados de la implementaci\u00f3n de una estrategia de marketing de contenidos acarrea contrastados\u00a0<strong>beneficios<\/strong>. Y es que este tipo de estrategia en empresas ha dejado de ser una mera tendencia para convertirse en la actualidad en uno de los puntales de todo <strong>plan de comunicaci\u00f3n<\/strong>. Todo gracias a la creaci\u00f3n y distribuci\u00f3n de contenido propio y relevante que, de una u otra forma, tenga relaci\u00f3n directa con determinado modelo de negocio.<\/p>\n<p>En primer lugar, toda acci\u00f3n de <strong>marketing de contenidos<\/strong> debidamente planificada y bien ejecutada aporta <strong>tr\u00e1fico natural a la p\u00e1gina web<\/strong> en cuesti\u00f3n y, adem\u00e1s, ayuda a <strong>segmentar la audiencia<\/strong>. Del mismo modo, supone un acicate para el posicionamiento <strong>SEO<\/strong>, al aumentar la valoraci\u00f3n que <strong>Google<\/strong> concede a cada portal en sus <strong>algoritmos<\/strong>. Es decir, fortalece el<strong>\u00a0Quality Score<\/strong>, imprescindible para estar en la pomada de las b\u00fasquedas digitales y, por ende, ganar visibilidad respecto a los competidores.<\/p>\n<p>La definici\u00f3n de un <strong>objetivo concreto<\/strong>, la identificaci\u00f3n del &#8216;<strong>target<\/strong>&#8216;, la <strong>documentaci\u00f3n<\/strong>, el an\u00e1lisis de la <strong>escena competitiva<\/strong>, la <strong>creaci\u00f3n<\/strong> y la <strong>gesti\u00f3n<\/strong> de contenidos, as\u00ed como la regularidad y la <strong>constancia<\/strong> para nutrir los diferentes <strong>canales de distribuci\u00f3n<\/strong>, son tareas que deben recaer en <strong>manos profesionalizadas<\/strong> para sacar el m\u00e1ximo rendimiento al actual &#8216;reinado&#8217; del contenido.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00abEl contenido es el rey\u00bb. \u00bfQu\u00e9 hay de cierto detr\u00e1s de esta afirmaci\u00f3n secundada por los grandes expertos en \u2018inbound marketing\u2019? Los beneficios derivados de la implementaci\u00f3n de una estrategia de marketing de contenidos acarrea contrastados\u00a0beneficios. Y es que este tipo de estrategia en empresas ha dejado de ser una mera tendencia para convertirse en la actualidad en uno de&#8230;<\/p>\n","protected":false},"author":1,"featured_media":25008,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1129],"tags":[],"class_list":["post-25007","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-de-contenidos-2","has_thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfPor qu\u00e9 el contenido es el rey? - creaerte.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.creaerte.com\/live\/por-que-el-contenido-es-el-rey\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfPor qu\u00e9 el contenido es el rey? - creaerte.com\" \/>\n<meta property=\"og:description\" content=\"\u00abEl contenido es el rey\u00bb. \u00bfQu\u00e9 hay de cierto detr\u00e1s de esta afirmaci\u00f3n secundada por los grandes expertos en \u2018inbound marketing\u2019? 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