{"id":25168,"date":"2019-05-07T11:14:51","date_gmt":"2019-05-07T10:14:51","guid":{"rendered":"http:\/\/www.creaerte.com\/live\/?p=25168"},"modified":"2019-05-07T11:36:23","modified_gmt":"2019-05-07T10:36:23","slug":"aplicaciones-la-inteligencia-artificial-al-marketing-digital","status":"publish","type":"post","link":"https:\/\/www.creaerte.com\/live\/aplicaciones-la-inteligencia-artificial-al-marketing-digital\/","title":{"rendered":"Aplicaciones de la inteligencia artificial al marketing digital"},"content":{"rendered":"<p>En varias ocasiones hemos hablado del <strong>big data<\/strong> y de la importancia del manejo de los <strong>flujos de informaci\u00f3n<\/strong> para optimizar las <strong>estrategias<\/strong> de <strong>marketing digital<\/strong>. En esta ocasi\u00f3n vamos un paso m\u00e1s all\u00e1 para centrarnos en la <strong>inteligencia artificial<\/strong> como aut\u00e9ntico catalizador de aprovechamiento tecnol\u00f3gico al servicio de las <strong>marcas<\/strong>.   <\/p>\n<p>Si bien hasta la actualidad ha tenido vigencia el <strong>aprendizaje automatizado de m\u00e1quinas<\/strong>, denominado internacionalmente como \u2018<strong>machine learning<\/strong>\u2019, las tendencias ya apuntan al \u2018<strong>deep learning<\/strong>\u2019 o <strong>aprendizaje profundo<\/strong>. Este \u00faltimo escenario no es solo el futuro de la inteligencia artificial, sino que ya comienza a ser tambi\u00e9n el presente. Pero, \u00bfqu\u00e9 aportaciones pueden hacerse al respecto en el campo del marketing digital?<\/p>\n<p>Las aplicaciones de la inteligencia artificial al marketing digital permiten a las empresas no solo <strong>conocer<\/strong> lo que necesitan los <strong>clientes potenciales<\/strong>, sino tambi\u00e9n <strong>predecir comportamientos<\/strong>. El entramado de <strong>algoritmos<\/strong> analiza <strong>tendencias<\/strong> y <strong>conductas<\/strong>, por lo que es f\u00e1cil, adem\u00e1s, que las marcas puedan apelar a las <strong>emociones<\/strong> y tengan la capacidad de elaborar <strong>mensajes<\/strong> pr\u00e1cticamente <strong>personalizados<\/strong>.<\/p>\n<p>La industria, la banca, los servicios p\u00fablicos, la seguridad o los medios de transportes est\u00e1n ya impregnados de inteligencia artificial con el objetivo de <strong>optimizar el rendimiento<\/strong>. Os dejamos con un ilustrativo documental sobre c\u00f3mo el aprendizaje de las m\u00e1quinas est\u00e1 cambiando nuestros <strong>modelos productivos<\/strong> en pr\u00e1cticamente todos los \u00e1mbitos.<\/p>\n<p><iframe width=\"817\" height=\"468\" src=\"https:\/\/www.youtube.com\/embed\/9s-5pMpdhlg\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>En varias ocasiones hemos hablado del big data y de la importancia del manejo de los flujos de informaci\u00f3n para optimizar las estrategias de marketing digital. En esta ocasi\u00f3n vamos un paso m\u00e1s all\u00e1 para centrarnos en la inteligencia artificial como aut\u00e9ntico catalizador de aprovechamiento tecnol\u00f3gico al servicio de las marcas. Si bien hasta la actualidad ha tenido vigencia el&#8230;<\/p>\n","protected":false},"author":1,"featured_media":25170,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1129,1282],"tags":[],"class_list":["post-25168","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-de-contenidos-2","category-marketing-digital","has_thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Aplicaciones de la inteligencia artificial al marketing digital - creaerte.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.creaerte.com\/live\/aplicaciones-la-inteligencia-artificial-al-marketing-digital\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Aplicaciones de la inteligencia artificial al marketing digital - creaerte.com\" \/>\n<meta property=\"og:description\" content=\"En varias ocasiones hemos hablado del big data y de la importancia del manejo de los flujos de informaci\u00f3n para optimizar las estrategias de marketing digital. En esta ocasi\u00f3n vamos un paso m\u00e1s all\u00e1 para centrarnos en la inteligencia artificial como aut\u00e9ntico catalizador de aprovechamiento tecnol\u00f3gico al servicio de las marcas. Si bien hasta la actualidad ha tenido vigencia el...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.creaerte.com\/live\/aplicaciones-la-inteligencia-artificial-al-marketing-digital\/\" \/>\n<meta property=\"og:site_name\" content=\"creaerte.com\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/creaerte\" \/>\n<meta property=\"article:published_time\" content=\"2019-05-07T10:14:51+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-05-07T10:36:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2019\/05\/inteligencia-artificial.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"960\" \/>\n\t<meta property=\"og:image:height\" content=\"525\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Creaerte\" \/>\n<meta name=\"twitter:site\" content=\"@Creaerte\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.creaerte.com\/live\/aplicaciones-la-inteligencia-artificial-al-marketing-digital\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/aplicaciones-la-inteligencia-artificial-al-marketing-digital\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/www.creaerte.com\/live\/#\/schema\/person\/acc9e93c6216bce2d569b1f0a99607f6\"},\"headline\":\"Aplicaciones de la inteligencia artificial al marketing digital\",\"datePublished\":\"2019-05-07T10:14:51+00:00\",\"dateModified\":\"2019-05-07T10:36:23+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/aplicaciones-la-inteligencia-artificial-al-marketing-digital\/\"},\"wordCount\":244,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/aplicaciones-la-inteligencia-artificial-al-marketing-digital\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2019\/05\/inteligencia-artificial.jpg\",\"articleSection\":[\"Marketing de Contenidos\",\"Marketing Digital\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.creaerte.com\/live\/aplicaciones-la-inteligencia-artificial-al-marketing-digital\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.creaerte.com\/live\/aplicaciones-la-inteligencia-artificial-al-marketing-digital\/\",\"url\":\"https:\/\/www.creaerte.com\/live\/aplicaciones-la-inteligencia-artificial-al-marketing-digital\/\",\"name\":\"Aplicaciones de la inteligencia artificial al marketing digital - creaerte.com\",\"isPartOf\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/aplicaciones-la-inteligencia-artificial-al-marketing-digital\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/aplicaciones-la-inteligencia-artificial-al-marketing-digital\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2019\/05\/inteligencia-artificial.jpg\",\"datePublished\":\"2019-05-07T10:14:51+00:00\",\"dateModified\":\"2019-05-07T10:36:23+00:00\",\"author\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/#\/schema\/person\/acc9e93c6216bce2d569b1f0a99607f6\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.creaerte.com\/live\/aplicaciones-la-inteligencia-artificial-al-marketing-digital\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.creaerte.com\/live\/aplicaciones-la-inteligencia-artificial-al-marketing-digital\/#primaryimage\",\"url\":\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2019\/05\/inteligencia-artificial.jpg\",\"contentUrl\":\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2019\/05\/inteligencia-artificial.jpg\",\"width\":960,\"height\":525},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.creaerte.com\/live\/#website\",\"url\":\"https:\/\/www.creaerte.com\/live\/\",\"name\":\"creaerte.com\",\"description\":\"Agencia de publicidad, comunicaci\u00f3n y marketing en C\u00e1ceres \u2022 Extremadura\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.creaerte.com\/live\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.creaerte.com\/live\/#\/schema\/person\/acc9e93c6216bce2d569b1f0a99607f6\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.creaerte.com\/live\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/736f9ff6dd176e443e4c9cf884b23352631c533b611f216dbc09fc84cda6e67c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/736f9ff6dd176e443e4c9cf884b23352631c533b611f216dbc09fc84cda6e67c?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"url\":\"https:\/\/www.creaerte.com\/live\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Aplicaciones de la inteligencia artificial al marketing digital - creaerte.com","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.creaerte.com\/live\/aplicaciones-la-inteligencia-artificial-al-marketing-digital\/","og_locale":"es_ES","og_type":"article","og_title":"Aplicaciones de la inteligencia artificial al marketing digital - creaerte.com","og_description":"En varias ocasiones hemos hablado del big data y de la importancia del manejo de los flujos de informaci\u00f3n para optimizar las estrategias de marketing digital. En esta ocasi\u00f3n vamos un paso m\u00e1s all\u00e1 para centrarnos en la inteligencia artificial como aut\u00e9ntico catalizador de aprovechamiento tecnol\u00f3gico al servicio de las marcas. Si bien hasta la actualidad ha tenido vigencia el...","og_url":"https:\/\/www.creaerte.com\/live\/aplicaciones-la-inteligencia-artificial-al-marketing-digital\/","og_site_name":"creaerte.com","article_publisher":"https:\/\/www.facebook.com\/creaerte","article_published_time":"2019-05-07T10:14:51+00:00","article_modified_time":"2019-05-07T10:36:23+00:00","og_image":[{"width":960,"height":525,"url":"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2019\/05\/inteligencia-artificial.jpg","type":"image\/jpeg"}],"author":"admin","twitter_card":"summary_large_image","twitter_creator":"@Creaerte","twitter_site":"@Creaerte","twitter_misc":{"Escrito por":"admin","Tiempo de lectura":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.creaerte.com\/live\/aplicaciones-la-inteligencia-artificial-al-marketing-digital\/#article","isPartOf":{"@id":"https:\/\/www.creaerte.com\/live\/aplicaciones-la-inteligencia-artificial-al-marketing-digital\/"},"author":{"name":"admin","@id":"https:\/\/www.creaerte.com\/live\/#\/schema\/person\/acc9e93c6216bce2d569b1f0a99607f6"},"headline":"Aplicaciones de la inteligencia artificial al marketing digital","datePublished":"2019-05-07T10:14:51+00:00","dateModified":"2019-05-07T10:36:23+00:00","mainEntityOfPage":{"@id":"https:\/\/www.creaerte.com\/live\/aplicaciones-la-inteligencia-artificial-al-marketing-digital\/"},"wordCount":244,"commentCount":0,"image":{"@id":"https:\/\/www.creaerte.com\/live\/aplicaciones-la-inteligencia-artificial-al-marketing-digital\/#primaryimage"},"thumbnailUrl":"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2019\/05\/inteligencia-artificial.jpg","articleSection":["Marketing de Contenidos","Marketing Digital"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.creaerte.com\/live\/aplicaciones-la-inteligencia-artificial-al-marketing-digital\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.creaerte.com\/live\/aplicaciones-la-inteligencia-artificial-al-marketing-digital\/","url":"https:\/\/www.creaerte.com\/live\/aplicaciones-la-inteligencia-artificial-al-marketing-digital\/","name":"Aplicaciones de la inteligencia artificial al marketing digital - creaerte.com","isPartOf":{"@id":"https:\/\/www.creaerte.com\/live\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.creaerte.com\/live\/aplicaciones-la-inteligencia-artificial-al-marketing-digital\/#primaryimage"},"image":{"@id":"https:\/\/www.creaerte.com\/live\/aplicaciones-la-inteligencia-artificial-al-marketing-digital\/#primaryimage"},"thumbnailUrl":"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2019\/05\/inteligencia-artificial.jpg","datePublished":"2019-05-07T10:14:51+00:00","dateModified":"2019-05-07T10:36:23+00:00","author":{"@id":"https:\/\/www.creaerte.com\/live\/#\/schema\/person\/acc9e93c6216bce2d569b1f0a99607f6"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.creaerte.com\/live\/aplicaciones-la-inteligencia-artificial-al-marketing-digital\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.creaerte.com\/live\/aplicaciones-la-inteligencia-artificial-al-marketing-digital\/#primaryimage","url":"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2019\/05\/inteligencia-artificial.jpg","contentUrl":"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2019\/05\/inteligencia-artificial.jpg","width":960,"height":525},{"@type":"WebSite","@id":"https:\/\/www.creaerte.com\/live\/#website","url":"https:\/\/www.creaerte.com\/live\/","name":"creaerte.com","description":"Agencia de publicidad, comunicaci\u00f3n y marketing en C\u00e1ceres \u2022 Extremadura","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.creaerte.com\/live\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/www.creaerte.com\/live\/#\/schema\/person\/acc9e93c6216bce2d569b1f0a99607f6","name":"admin","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.creaerte.com\/live\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/736f9ff6dd176e443e4c9cf884b23352631c533b611f216dbc09fc84cda6e67c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/736f9ff6dd176e443e4c9cf884b23352631c533b611f216dbc09fc84cda6e67c?s=96&d=mm&r=g","caption":"admin"},"url":"https:\/\/www.creaerte.com\/live\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.creaerte.com\/live\/wp-json\/wp\/v2\/posts\/25168","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.creaerte.com\/live\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.creaerte.com\/live\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.creaerte.com\/live\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.creaerte.com\/live\/wp-json\/wp\/v2\/comments?post=25168"}],"version-history":[{"count":7,"href":"https:\/\/www.creaerte.com\/live\/wp-json\/wp\/v2\/posts\/25168\/revisions"}],"predecessor-version":[{"id":25171,"href":"https:\/\/www.creaerte.com\/live\/wp-json\/wp\/v2\/posts\/25168\/revisions\/25171"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.creaerte.com\/live\/wp-json\/wp\/v2\/media\/25170"}],"wp:attachment":[{"href":"https:\/\/www.creaerte.com\/live\/wp-json\/wp\/v2\/media?parent=25168"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.creaerte.com\/live\/wp-json\/wp\/v2\/categories?post=25168"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.creaerte.com\/live\/wp-json\/wp\/v2\/tags?post=25168"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}