{"id":25266,"date":"2019-05-20T09:10:48","date_gmt":"2019-05-20T08:10:48","guid":{"rendered":"http:\/\/www.creaerte.com\/live\/?p=25266"},"modified":"2019-05-20T09:24:21","modified_gmt":"2019-05-20T08:24:21","slug":"la-campana-se-mas-viejo-se-lleva-gran-premio-nacional-creatividad","status":"publish","type":"post","link":"https:\/\/www.creaerte.com\/live\/la-campana-se-mas-viejo-se-lleva-gran-premio-nacional-creatividad\/","title":{"rendered":"La campa\u00f1a &#8216;S\u00e9 m\u00e1s viejo&#8217;, Gran Premio Nacional de Creatividad"},"content":{"rendered":"<p>En nuestra secci\u00f3n semanal sobre <strong>creativos y creatividad<\/strong> publicitaria no pod\u00edamos dejar pasar la oportunidad de hacer referencia a la campa\u00f1a <a href=\"https:\/\/www.adolfodominguez.com\/es\/semasviejo\/\" target=\"_blank\" rel=\"noopener\"><strong><em>S\u00e9 m\u00e1s viejo<\/em><\/strong><\/a>, confeccionada por la agencia <strong>China<\/strong> para <strong>Adolfo Dom\u00ednguez<\/strong>.<\/p>\n<p>Este trabajo se ha alzado recientemente con el <strong>Gran Premio Nacional de Creatividad<\/strong> a trav\u00e9s de una propuesta que hace hincapi\u00e9 en el poso de la experiencia para revisar nuestra relaci\u00f3n con la moda a la vez que reivindica la <strong>firma de autor<\/strong>. \u00abNo hay que comprar m\u00e1s, sino elegir mejor\u00bb, se expresa en el v\u00eddeo de campa\u00f1a.<\/p>\n<p>El lema escogido viene a ser una reinvenci\u00f3n de una de los m\u00edticos esl\u00f3ganes de Adolfo Dom\u00ednguez, como es <em><strong>La arruga es bella<\/strong><em>. <\/em><\/em><\/p>\n<p>La campa\u00f1a pretende apostar por la <strong>sostenibilidad<\/strong> de lo <strong>duradero<\/strong> y el <strong>estilo propio<\/strong> en detrimento de la esclavitud de las modas pasajeras. Todo mediante la voz de la <strong>experiencia<\/strong> que aporta la vejez.<\/p>\n<p><iframe src=\"https:\/\/www.youtube.com\/embed\/oYFMrYS8tw4\" width=\"817\" height=\"468\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>En nuestra secci\u00f3n semanal sobre creativos y creatividad publicitaria no pod\u00edamos dejar pasar la oportunidad de hacer referencia a la campa\u00f1a S\u00e9 m\u00e1s viejo, confeccionada por la agencia China para Adolfo Dom\u00ednguez. Este trabajo se ha alzado recientemente con el Gran Premio Nacional de Creatividad a trav\u00e9s de una propuesta que hace hincapi\u00e9 en el poso de la experiencia para&#8230;<\/p>\n","protected":false},"author":1,"featured_media":25271,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1357],"tags":[],"class_list":["post-25266","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-creativos-y-creatividad","has_thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La campa\u00f1a &#039;S\u00e9 m\u00e1s viejo&#039;, Gran Premio Nacional de Creatividad - creaerte.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.creaerte.com\/live\/la-campana-se-mas-viejo-se-lleva-gran-premio-nacional-creatividad\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La campa\u00f1a &#039;S\u00e9 m\u00e1s viejo&#039;, Gran Premio Nacional de Creatividad - creaerte.com\" \/>\n<meta property=\"og:description\" content=\"En nuestra secci\u00f3n semanal sobre creativos y creatividad publicitaria no pod\u00edamos dejar pasar la oportunidad de hacer referencia a la campa\u00f1a S\u00e9 m\u00e1s viejo, confeccionada por la agencia China para Adolfo Dom\u00ednguez. 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