{"id":25377,"date":"2019-06-06T09:28:19","date_gmt":"2019-06-06T08:28:19","guid":{"rendered":"http:\/\/www.creaerte.com\/live\/?p=25377"},"modified":"2019-06-06T09:37:27","modified_gmt":"2019-06-06T08:37:27","slug":"ridley-scott","status":"publish","type":"post","link":"https:\/\/www.creaerte.com\/live\/ridley-scott\/","title":{"rendered":"Ridley Scott, 46 a\u00f1os despu\u00e9s"},"content":{"rendered":"<p>En aquel a\u00f1o 1973 <strong>Ridley Scott<\/strong> era un treinta\u00f1ero que por entonces viv\u00eda ajeno a los \u00e9xitos que le deparar\u00eda el destino con su carrera cinematogr\u00e1fica. No obstante, el que ser\u00eda director de pel\u00edculas como <em>Alien, el octavo pasajero<\/em>, <em>Blade Runner<\/em> o <em>Gladiator<\/em>, entre otros \u00e9xitos de taquilla, tambi\u00e9n hizo grandes incursiones en el mundo de la <strong>publicidad<\/strong>.<\/p>\n<p>Un gran ejemplo es el spot <strong>Boy on the bike<\/strong>, ideado para <a href=\"https:\/\/www.hovis.co.uk\/\" rel=\"noopener\" target=\"_blank\"><strong>Hovis<\/strong><\/a>, el fabricante de pan m\u00e1s antiguo de Reino Unido, en aquel a\u00f1o 1973. La pieza, convertida en un aut\u00e9ntico icono en la memoria colectiva de las islas brit\u00e1nicas, ha \u2018resucitado\u2019 este 2019 en la peque\u00f1a pantalla por iniciativa de la propia marca con el objetivo de reivindicar los <strong>viejos valores<\/strong> como el trabajo duro o la importancia de una vida en comunidad. Tal fue su \u00e9xito en los a\u00f1os 70 que el lugar en el que se rod\u00f3, la <strong>calle Gold Hill de Shaftesbury<\/strong>, en el condado ingl\u00e9s de Dorset, lleg\u00f3 a convertirse incluso en reclamo tur\u00edstico. <\/p>\n<p>A pesar de que los elementos originales de esta obra estaban pr\u00e1cticamente inservibles, Hovis, con la ayuda del propio Ridley Scott, ha <strong>remasterizado<\/strong> este trabajo para adecuarlo a los actuales <strong>formatos y est\u00e1ndares digitales<\/strong>. Un proceso que ha contado con la inestimable colaboraci\u00f3n del <a href=\"https:\/\/www.bfi.org.uk\/\" rel=\"noopener\" target=\"_blank\"><strong>British Film Institute<\/strong><\/a>.<\/p>\n<p>La pieza cuenta tambi\u00e9n con una banda sonora de campanillas, como es <em>La sinfon\u00eda del nuevo mundo<\/em>, de <strong>Anton Dvorak<\/strong>.<\/p>\n<p>Os dejamos con un v\u00eddeo que contiene la obra original, de 1973, y la remasterizada en 2019. <\/p>\n<p><iframe width=\"817\" height=\"468\" src=\"https:\/\/www.youtube.com\/embed\/YzpjgOYM8rk\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>En aquel a\u00f1o 1973 Ridley Scott era un treinta\u00f1ero que por entonces viv\u00eda ajeno a los \u00e9xitos que le deparar\u00eda el destino con su carrera cinematogr\u00e1fica. No obstante, el que ser\u00eda director de pel\u00edculas como Alien, el octavo pasajero, Blade Runner o Gladiator, entre otros \u00e9xitos de taquilla, tambi\u00e9n hizo grandes incursiones en el mundo de la publicidad. Un gran&#8230;<\/p>\n","protected":false},"author":1,"featured_media":25378,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1345],"tags":[],"class_list":["post-25377","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-audiovisual","has_thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ridley Scott, 46 a\u00f1os despu\u00e9s - creaerte.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.creaerte.com\/live\/ridley-scott\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ridley Scott, 46 a\u00f1os despu\u00e9s - creaerte.com\" \/>\n<meta property=\"og:description\" content=\"En aquel a\u00f1o 1973 Ridley Scott era un treinta\u00f1ero que por entonces viv\u00eda ajeno a los \u00e9xitos que le deparar\u00eda el destino con su carrera cinematogr\u00e1fica. No obstante, el que ser\u00eda director de pel\u00edculas como Alien, el octavo pasajero, Blade Runner o Gladiator, entre otros \u00e9xitos de taquilla, tambi\u00e9n hizo grandes incursiones en el mundo de la publicidad. 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