{"id":25390,"date":"2019-06-10T11:26:23","date_gmt":"2019-06-10T10:26:23","guid":{"rendered":"http:\/\/www.creaerte.com\/live\/?p=25390"},"modified":"2019-06-10T11:41:39","modified_gmt":"2019-06-10T10:41:39","slug":"chicho-ibanez-serrador-la-normalizacion-del-marketing-la-pequena-pantalla","status":"publish","type":"post","link":"https:\/\/www.creaerte.com\/live\/chicho-ibanez-serrador-la-normalizacion-del-marketing-la-pequena-pantalla\/","title":{"rendered":"Chicho Ib\u00e1\u00f1ez Serrador y la normalizaci\u00f3n del marketing en la peque\u00f1a pantalla"},"content":{"rendered":"<p>Director cinematogr\u00e1fico y teatral, realizador televisivo, actor, guionista\u2026 La historia de la <strong>televisi\u00f3n<\/strong> en <strong>Espa\u00f1a<\/strong> no podr\u00eda entenderse sin <strong>Chicho Ib\u00e1\u00f1ez Serrador<\/strong> (Montevideo, 1935 \u2013 Madrid, 2019). El creador de programas como <em>Un, dos, tres<\/em>, <em>Historias para no dormir<\/em>, <em>Hablemos de sexo<\/em> o <em>El Sem\u00e1foro<\/em>, entre otros, supo construir un hasta entonces in\u00e9dito <strong>lenguaje audiovisual<\/strong> para la efervescente Espa\u00f1a del consumo, la de la consolidaci\u00f3n de la clase media. Fue con este <strong>mago de la imagen<\/strong> cuando la televisi\u00f3n pas\u00f3 del blanco y negro al color tan metaf\u00f3rica como t\u00e9cnicamente hablando.<\/p>\n<p>Este <strong>genio creativo<\/strong> de la peque\u00f1a pantalla <strong>normaliz\u00f3 en sus guiones la utilizaci\u00f3n del marketing<\/strong> en la peque\u00f1a pantalla al alim\u00f3n con los contenidos de entretenimiento, hasta el punto de conseguir una uni\u00f3n tan indisoluble como rentable. \u00bfQui\u00e9n no recuerda los apartamentos en Torrevieja o los coches del <em>Un, dos, tres<\/em>?  <\/p>\n<p><iframe width=\"817\" height=\"468\" src=\"https:\/\/www.youtube.com\/embed\/C1zkMrMVaa8\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe> <\/p>\n<p>Chicho Ib\u00e1\u00f1ez Serrador fue un adelantado a su tiempo en lo que al <strong>sentido narrativo<\/strong> se refiere, por aquello de implementar <strong>propuestas experimentales y vanguardistas<\/strong>. Su influencia le llegar\u00eda a edad temprana. Su padre, Narciso Ib\u00e1\u00f1ez Menta, era un reputado director teatral y su madre, Pepita Serrador, actriz. Voraz lector, Chicho Ib\u00e1\u00f1ez Serrador dej\u00f3 como legado dos dignas obras cinematogr\u00e1ficas, como <em>La residencia<\/em> y <em>\u00bfQui\u00e9n puede matar a un ni\u00f1o?<\/em> Tras fallecer el pasado d\u00eda 7 de junio, esta mente privilegiada descansa ya para siempre junto a su madre en Granada.<\/p>\n<p>En nuestra secci\u00f3n semanal sobre <strong>creativos y creatividad<\/strong>, sirvan estas l\u00edneas como <strong>homenaje<\/strong> a una de las mentes m\u00e1s brillantes de la televisi\u00f3n. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Director cinematogr\u00e1fico y teatral, realizador televisivo, actor, guionista\u2026 La historia de la televisi\u00f3n en Espa\u00f1a no podr\u00eda entenderse sin Chicho Ib\u00e1\u00f1ez Serrador (Montevideo, 1935 \u2013 Madrid, 2019). El creador de programas como Un, dos, tres, Historias para no dormir, Hablemos de sexo o El Sem\u00e1foro, entre otros, supo construir un hasta entonces in\u00e9dito lenguaje audiovisual para la efervescente Espa\u00f1a del&#8230;<\/p>\n","protected":false},"author":1,"featured_media":25391,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1357],"tags":[],"class_list":["post-25390","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-creativos-y-creatividad","has_thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Chicho Ib\u00e1\u00f1ez Serrador y la normalizaci\u00f3n del marketing en la peque\u00f1a pantalla - creaerte.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.creaerte.com\/live\/chicho-ibanez-serrador-la-normalizacion-del-marketing-la-pequena-pantalla\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Chicho Ib\u00e1\u00f1ez Serrador y la normalizaci\u00f3n del marketing en la peque\u00f1a pantalla - creaerte.com\" \/>\n<meta property=\"og:description\" content=\"Director cinematogr\u00e1fico y teatral, realizador televisivo, actor, guionista\u2026 La historia de la televisi\u00f3n en Espa\u00f1a no podr\u00eda entenderse sin Chicho Ib\u00e1\u00f1ez Serrador (Montevideo, 1935 \u2013 Madrid, 2019). El creador de programas como Un, dos, tres, Historias para no dormir, Hablemos de sexo o El Sem\u00e1foro, entre otros, supo construir un hasta entonces in\u00e9dito lenguaje audiovisual para la efervescente Espa\u00f1a del...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.creaerte.com\/live\/chicho-ibanez-serrador-la-normalizacion-del-marketing-la-pequena-pantalla\/\" \/>\n<meta property=\"og:site_name\" content=\"creaerte.com\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/creaerte\" \/>\n<meta property=\"article:published_time\" content=\"2019-06-10T10:26:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-06-10T10:41:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2019\/06\/chicho-ib\u00e1\u00f1ez.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"817\" \/>\n\t<meta property=\"og:image:height\" content=\"468\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Creaerte\" \/>\n<meta name=\"twitter:site\" content=\"@Creaerte\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.creaerte.com\/live\/chicho-ibanez-serrador-la-normalizacion-del-marketing-la-pequena-pantalla\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/chicho-ibanez-serrador-la-normalizacion-del-marketing-la-pequena-pantalla\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/www.creaerte.com\/live\/#\/schema\/person\/acc9e93c6216bce2d569b1f0a99607f6\"},\"headline\":\"Chicho Ib\u00e1\u00f1ez Serrador y la normalizaci\u00f3n del marketing en la peque\u00f1a pantalla\",\"datePublished\":\"2019-06-10T10:26:23+00:00\",\"dateModified\":\"2019-06-10T10:41:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/chicho-ibanez-serrador-la-normalizacion-del-marketing-la-pequena-pantalla\/\"},\"wordCount\":297,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/chicho-ibanez-serrador-la-normalizacion-del-marketing-la-pequena-pantalla\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2019\/06\/chicho-ib\u00e1\u00f1ez.jpg\",\"articleSection\":[\"Creativos y creatividad\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.creaerte.com\/live\/chicho-ibanez-serrador-la-normalizacion-del-marketing-la-pequena-pantalla\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.creaerte.com\/live\/chicho-ibanez-serrador-la-normalizacion-del-marketing-la-pequena-pantalla\/\",\"url\":\"https:\/\/www.creaerte.com\/live\/chicho-ibanez-serrador-la-normalizacion-del-marketing-la-pequena-pantalla\/\",\"name\":\"Chicho Ib\u00e1\u00f1ez Serrador y la normalizaci\u00f3n del marketing en la peque\u00f1a pantalla - 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