{"id":25432,"date":"2019-06-13T09:23:26","date_gmt":"2019-06-13T08:23:26","guid":{"rendered":"http:\/\/www.creaerte.com\/live\/?p=25432"},"modified":"2019-06-13T09:26:16","modified_gmt":"2019-06-13T08:26:16","slug":"bbva-exhibe-imagen-rompedora-disruptiva","status":"publish","type":"post","link":"https:\/\/www.creaerte.com\/live\/bbva-exhibe-imagen-rompedora-disruptiva\/","title":{"rendered":"BBVA exhibe su imagen rompedora y disruptiva"},"content":{"rendered":"<p>Si hace unos d\u00edas en esta misma tribuna habl\u00e1bamos del &#8216;<strong>rebranding<\/strong>\u2019 <a href=\"http:\/\/www.creaerte.com\/live\/correos-estrena-imagen-corporativa\/\" rel=\"noopener\" target=\"_blank\"><strong>desarrollado por Correos<\/strong><\/a> para adecuar su imagen a los nuevos tiempos, esta misma semana hemos conocido una nueva <strong>transformaci\u00f3n de identidad<\/strong> protagonizada por otra de las firmas gigantes espa\u00f1olas. Se trata del banco <strong>BBVA<\/strong>, que ha apostado por una propuesta rompedora y con tintes futuristas. <\/p>\n<p>Bajo el lema <strong><em>Creando oportunidades<\/em><\/strong>, la revoluci\u00f3n de la marca en cuanto imagen es perfectamente visible en el <strong>nuevo logo<\/strong>, que representa \u00abcambio y disrupci\u00f3n\u00bb, tal y como expresan los <strong>creativos<\/strong> encargados de ejecutar este trabajo. <\/p>\n<p>Con una ic\u00f3nica suerte de A ascendente, la intenci\u00f3n pasaba crear un <strong>s\u00edmbolo reconocible<\/strong> y que generase <strong>emociones relacionadas con la prosperidad<\/strong>. Un cambio radical que pretende ir de la mano con los nuevos servicios y oportunidades que la marca ofrece en el <strong>\u00e1mbito digital<\/strong>.<\/p>\n<p><iframe width=\"817\" height=\"468\" src=\"https:\/\/www.youtube.com\/embed\/cH6pYzjuQ3g\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Si hace unos d\u00edas en esta misma tribuna habl\u00e1bamos del &#8216;rebranding\u2019 desarrollado por Correos para adecuar su imagen a los nuevos tiempos, esta misma semana hemos conocido una nueva transformaci\u00f3n de identidad protagonizada por otra de las firmas gigantes espa\u00f1olas. Se trata del banco BBVA, que ha apostado por una propuesta rompedora y con tintes futuristas. Bajo el lema Creando&#8230;<\/p>\n","protected":false},"author":1,"featured_media":25433,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1345,362],"tags":[],"class_list":["post-25432","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-audiovisual","category-branded-content","has_thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>BBVA exhibe su imagen rompedora y disruptiva - creaerte.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.creaerte.com\/live\/bbva-exhibe-imagen-rompedora-disruptiva\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BBVA exhibe su imagen rompedora y disruptiva - creaerte.com\" \/>\n<meta property=\"og:description\" content=\"Si hace unos d\u00edas en esta misma tribuna habl\u00e1bamos del &#8216;rebranding\u2019 desarrollado por Correos para adecuar su imagen a los nuevos tiempos, esta misma semana hemos conocido una nueva transformaci\u00f3n de identidad protagonizada por otra de las firmas gigantes espa\u00f1olas. Se trata del banco BBVA, que ha apostado por una propuesta rompedora y con tintes futuristas. Bajo el lema Creando...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.creaerte.com\/live\/bbva-exhibe-imagen-rompedora-disruptiva\/\" \/>\n<meta property=\"og:site_name\" content=\"creaerte.com\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/creaerte\" \/>\n<meta property=\"article:published_time\" content=\"2019-06-13T08:23:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-06-13T08:26:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2019\/06\/bbva-nueva-imagen-redimensionada.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"817\" \/>\n\t<meta property=\"og:image:height\" content=\"468\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Creaerte\" \/>\n<meta name=\"twitter:site\" content=\"@Creaerte\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.creaerte.com\/live\/bbva-exhibe-imagen-rompedora-disruptiva\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/bbva-exhibe-imagen-rompedora-disruptiva\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/www.creaerte.com\/live\/#\/schema\/person\/acc9e93c6216bce2d569b1f0a99607f6\"},\"headline\":\"BBVA exhibe su imagen rompedora y disruptiva\",\"datePublished\":\"2019-06-13T08:23:26+00:00\",\"dateModified\":\"2019-06-13T08:26:16+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/bbva-exhibe-imagen-rompedora-disruptiva\/\"},\"wordCount\":153,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/bbva-exhibe-imagen-rompedora-disruptiva\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2019\/06\/bbva-nueva-imagen-redimensionada.jpg\",\"articleSection\":[\"Audiovisual\",\"branded content\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.creaerte.com\/live\/bbva-exhibe-imagen-rompedora-disruptiva\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.creaerte.com\/live\/bbva-exhibe-imagen-rompedora-disruptiva\/\",\"url\":\"https:\/\/www.creaerte.com\/live\/bbva-exhibe-imagen-rompedora-disruptiva\/\",\"name\":\"BBVA exhibe su imagen rompedora y disruptiva - creaerte.com\",\"isPartOf\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/bbva-exhibe-imagen-rompedora-disruptiva\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/bbva-exhibe-imagen-rompedora-disruptiva\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2019\/06\/bbva-nueva-imagen-redimensionada.jpg\",\"datePublished\":\"2019-06-13T08:23:26+00:00\",\"dateModified\":\"2019-06-13T08:26:16+00:00\",\"author\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/#\/schema\/person\/acc9e93c6216bce2d569b1f0a99607f6\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.creaerte.com\/live\/bbva-exhibe-imagen-rompedora-disruptiva\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.creaerte.com\/live\/bbva-exhibe-imagen-rompedora-disruptiva\/#primaryimage\",\"url\":\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2019\/06\/bbva-nueva-imagen-redimensionada.jpg\",\"contentUrl\":\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2019\/06\/bbva-nueva-imagen-redimensionada.jpg\",\"width\":817,\"height\":468},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.creaerte.com\/live\/#website\",\"url\":\"https:\/\/www.creaerte.com\/live\/\",\"name\":\"creaerte.com\",\"description\":\"Agencia de publicidad, comunicaci\u00f3n y marketing en C\u00e1ceres \u2022 Extremadura\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.creaerte.com\/live\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.creaerte.com\/live\/#\/schema\/person\/acc9e93c6216bce2d569b1f0a99607f6\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.creaerte.com\/live\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/736f9ff6dd176e443e4c9cf884b23352631c533b611f216dbc09fc84cda6e67c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/736f9ff6dd176e443e4c9cf884b23352631c533b611f216dbc09fc84cda6e67c?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"url\":\"https:\/\/www.creaerte.com\/live\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"BBVA exhibe su imagen rompedora y disruptiva - creaerte.com","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.creaerte.com\/live\/bbva-exhibe-imagen-rompedora-disruptiva\/","og_locale":"es_ES","og_type":"article","og_title":"BBVA exhibe su imagen rompedora y disruptiva - creaerte.com","og_description":"Si hace unos d\u00edas en esta misma tribuna habl\u00e1bamos del &#8216;rebranding\u2019 desarrollado por Correos para adecuar su imagen a los nuevos tiempos, esta misma semana hemos conocido una nueva transformaci\u00f3n de identidad protagonizada por otra de las firmas gigantes espa\u00f1olas. Se trata del banco BBVA, que ha apostado por una propuesta rompedora y con tintes futuristas. Bajo el lema Creando...","og_url":"https:\/\/www.creaerte.com\/live\/bbva-exhibe-imagen-rompedora-disruptiva\/","og_site_name":"creaerte.com","article_publisher":"https:\/\/www.facebook.com\/creaerte","article_published_time":"2019-06-13T08:23:26+00:00","article_modified_time":"2019-06-13T08:26:16+00:00","og_image":[{"width":817,"height":468,"url":"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2019\/06\/bbva-nueva-imagen-redimensionada.jpg","type":"image\/jpeg"}],"author":"admin","twitter_card":"summary_large_image","twitter_creator":"@Creaerte","twitter_site":"@Creaerte","twitter_misc":{"Escrito por":"admin","Tiempo de lectura":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.creaerte.com\/live\/bbva-exhibe-imagen-rompedora-disruptiva\/#article","isPartOf":{"@id":"https:\/\/www.creaerte.com\/live\/bbva-exhibe-imagen-rompedora-disruptiva\/"},"author":{"name":"admin","@id":"https:\/\/www.creaerte.com\/live\/#\/schema\/person\/acc9e93c6216bce2d569b1f0a99607f6"},"headline":"BBVA exhibe su imagen rompedora y disruptiva","datePublished":"2019-06-13T08:23:26+00:00","dateModified":"2019-06-13T08:26:16+00:00","mainEntityOfPage":{"@id":"https:\/\/www.creaerte.com\/live\/bbva-exhibe-imagen-rompedora-disruptiva\/"},"wordCount":153,"commentCount":0,"image":{"@id":"https:\/\/www.creaerte.com\/live\/bbva-exhibe-imagen-rompedora-disruptiva\/#primaryimage"},"thumbnailUrl":"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2019\/06\/bbva-nueva-imagen-redimensionada.jpg","articleSection":["Audiovisual","branded content"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.creaerte.com\/live\/bbva-exhibe-imagen-rompedora-disruptiva\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.creaerte.com\/live\/bbva-exhibe-imagen-rompedora-disruptiva\/","url":"https:\/\/www.creaerte.com\/live\/bbva-exhibe-imagen-rompedora-disruptiva\/","name":"BBVA exhibe su imagen rompedora y disruptiva - creaerte.com","isPartOf":{"@id":"https:\/\/www.creaerte.com\/live\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.creaerte.com\/live\/bbva-exhibe-imagen-rompedora-disruptiva\/#primaryimage"},"image":{"@id":"https:\/\/www.creaerte.com\/live\/bbva-exhibe-imagen-rompedora-disruptiva\/#primaryimage"},"thumbnailUrl":"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2019\/06\/bbva-nueva-imagen-redimensionada.jpg","datePublished":"2019-06-13T08:23:26+00:00","dateModified":"2019-06-13T08:26:16+00:00","author":{"@id":"https:\/\/www.creaerte.com\/live\/#\/schema\/person\/acc9e93c6216bce2d569b1f0a99607f6"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.creaerte.com\/live\/bbva-exhibe-imagen-rompedora-disruptiva\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.creaerte.com\/live\/bbva-exhibe-imagen-rompedora-disruptiva\/#primaryimage","url":"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2019\/06\/bbva-nueva-imagen-redimensionada.jpg","contentUrl":"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2019\/06\/bbva-nueva-imagen-redimensionada.jpg","width":817,"height":468},{"@type":"WebSite","@id":"https:\/\/www.creaerte.com\/live\/#website","url":"https:\/\/www.creaerte.com\/live\/","name":"creaerte.com","description":"Agencia de publicidad, comunicaci\u00f3n y marketing en C\u00e1ceres \u2022 Extremadura","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.creaerte.com\/live\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/www.creaerte.com\/live\/#\/schema\/person\/acc9e93c6216bce2d569b1f0a99607f6","name":"admin","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.creaerte.com\/live\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/736f9ff6dd176e443e4c9cf884b23352631c533b611f216dbc09fc84cda6e67c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/736f9ff6dd176e443e4c9cf884b23352631c533b611f216dbc09fc84cda6e67c?s=96&d=mm&r=g","caption":"admin"},"url":"https:\/\/www.creaerte.com\/live\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.creaerte.com\/live\/wp-json\/wp\/v2\/posts\/25432","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.creaerte.com\/live\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.creaerte.com\/live\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.creaerte.com\/live\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.creaerte.com\/live\/wp-json\/wp\/v2\/comments?post=25432"}],"version-history":[{"count":5,"href":"https:\/\/www.creaerte.com\/live\/wp-json\/wp\/v2\/posts\/25432\/revisions"}],"predecessor-version":[{"id":25438,"href":"https:\/\/www.creaerte.com\/live\/wp-json\/wp\/v2\/posts\/25432\/revisions\/25438"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.creaerte.com\/live\/wp-json\/wp\/v2\/media\/25433"}],"wp:attachment":[{"href":"https:\/\/www.creaerte.com\/live\/wp-json\/wp\/v2\/media?parent=25432"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.creaerte.com\/live\/wp-json\/wp\/v2\/categories?post=25432"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.creaerte.com\/live\/wp-json\/wp\/v2\/tags?post=25432"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}