{"id":25454,"date":"2019-06-18T10:47:51","date_gmt":"2019-06-18T09:47:51","guid":{"rendered":"http:\/\/www.creaerte.com\/live\/?p=25454"},"modified":"2019-06-18T10:53:48","modified_gmt":"2019-06-18T09:53:48","slug":"la-rapidez-la-eficacia-del-email-marketing-responsable","status":"publish","type":"post","link":"https:\/\/www.creaerte.com\/live\/la-rapidez-la-eficacia-del-email-marketing-responsable\/","title":{"rendered":"La rapidez y la eficacia del email marketing responsable"},"content":{"rendered":"<p>Es <strong>r\u00e1pido y eficaz<\/strong>, siempre y cuando se realice de forma <strong>selectiva<\/strong> y no se caiga en la trampa de los env\u00edos indiscriminados. El <strong>email marketing<\/strong> contin\u00faa siendo uno de los puntales de toda estrategia de <strong>comunicaci\u00f3n corporativa<\/strong> para dar a conocer a los clientes informaci\u00f3n de inter\u00e9s en casos puntuales.<\/p>\n<p>En nuestro caso, es un recurso que solemos utilizar al menos una vez al a\u00f1o para informar de nuestro <strong>horario<\/strong> durante los meses de <strong>verano<\/strong>, cuando realizamos una jornada laboral intensiva con el objetivo de favorecer el descanso de nuestros trabajadores en la \u00e9poca m\u00e1s calurosa, lo que nos permite mantener nuestro nivel productivo sin que exista detrimento alguno en los par\u00e1metros de calidad de nuestros quehaceres.<\/p>\n<p>La ausencia de expresiones comerciales, la existencia de <strong>enlaces fiables<\/strong>, una <strong>extensi\u00f3n l\u00f3gica y proporcionada<\/strong>, as\u00ed como evitar los env\u00edos abusivos y en cadena, son algunas de las recomendaciones para que una determinada campa\u00f1a de email marketing no caiga en el caj\u00f3n oscuro del spam de nuestros receptores. Para ello, la utilizaci\u00f3n de peque\u00f1as <strong>p\u00edldoras audiovisuales<\/strong>, como la presentada esta pasada semana, es una buena opci\u00f3n.<\/p>\n<p><iframe width=\"817\" height=\"468\" src=\"https:\/\/www.youtube.com\/embed\/Fd9XXn2qPvE\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>  <\/p>\n<p>Os dejamos con algunos v\u00eddeos elaborados en los \u00faltimos a\u00f1os para nuestro plan de email marketing con el horario de verano: <\/p>\n<p><iframe width=\"817\" height=\"468\" src=\"https:\/\/www.youtube.com\/embed\/IrR2e3UHNos\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p><iframe width=\"817\" height=\"468\" src=\"https:\/\/www.youtube.com\/embed\/50EO1srQLJI\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Es r\u00e1pido y eficaz, siempre y cuando se realice de forma selectiva y no se caiga en la trampa de los env\u00edos indiscriminados. El email marketing contin\u00faa siendo uno de los puntales de toda estrategia de comunicaci\u00f3n corporativa para dar a conocer a los clientes informaci\u00f3n de inter\u00e9s en casos puntuales. En nuestro caso, es un recurso que solemos utilizar&#8230;<\/p>\n","protected":false},"author":1,"featured_media":25455,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1129],"tags":[],"class_list":["post-25454","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-de-contenidos-2","has_thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La rapidez y la eficacia del email marketing responsable - creaerte.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.creaerte.com\/live\/la-rapidez-la-eficacia-del-email-marketing-responsable\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La rapidez y la eficacia del email marketing responsable - creaerte.com\" \/>\n<meta property=\"og:description\" content=\"Es r\u00e1pido y eficaz, siempre y cuando se realice de forma selectiva y no se caiga en la trampa de los env\u00edos indiscriminados. El email marketing contin\u00faa siendo uno de los puntales de toda estrategia de comunicaci\u00f3n corporativa para dar a conocer a los clientes informaci\u00f3n de inter\u00e9s en casos puntuales. En nuestro caso, es un recurso que solemos utilizar...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.creaerte.com\/live\/la-rapidez-la-eficacia-del-email-marketing-responsable\/\" \/>\n<meta property=\"og:site_name\" content=\"creaerte.com\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/creaerte\" \/>\n<meta property=\"article:published_time\" content=\"2019-06-18T09:47:51+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-06-18T09:53:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2019\/06\/email-marketing.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"817\" \/>\n\t<meta property=\"og:image:height\" content=\"468\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Creaerte\" \/>\n<meta name=\"twitter:site\" content=\"@Creaerte\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.creaerte.com\/live\/la-rapidez-la-eficacia-del-email-marketing-responsable\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/la-rapidez-la-eficacia-del-email-marketing-responsable\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/www.creaerte.com\/live\/#\/schema\/person\/acc9e93c6216bce2d569b1f0a99607f6\"},\"headline\":\"La rapidez y la eficacia del email marketing responsable\",\"datePublished\":\"2019-06-18T09:47:51+00:00\",\"dateModified\":\"2019-06-18T09:53:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/la-rapidez-la-eficacia-del-email-marketing-responsable\/\"},\"wordCount\":234,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/la-rapidez-la-eficacia-del-email-marketing-responsable\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2019\/06\/email-marketing.jpg\",\"articleSection\":[\"Marketing de Contenidos\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.creaerte.com\/live\/la-rapidez-la-eficacia-del-email-marketing-responsable\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.creaerte.com\/live\/la-rapidez-la-eficacia-del-email-marketing-responsable\/\",\"url\":\"https:\/\/www.creaerte.com\/live\/la-rapidez-la-eficacia-del-email-marketing-responsable\/\",\"name\":\"La rapidez y la eficacia del email marketing responsable - 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