{"id":25492,"date":"2019-06-25T10:49:21","date_gmt":"2019-06-25T09:49:21","guid":{"rendered":"http:\/\/www.creaerte.com\/live\/?p=25492"},"modified":"2019-06-25T10:51:52","modified_gmt":"2019-06-25T09:51:52","slug":"cuanto-mas-alla-del-dinero-santander","status":"publish","type":"post","link":"https:\/\/www.creaerte.com\/live\/cuanto-mas-alla-del-dinero-santander\/","title":{"rendered":"Cu\u00e1nto. M\u00e1s all\u00e1 del dinero"},"content":{"rendered":"<p>\u00ab\u00bfC\u00f3mo vender una cuenta a una generaci\u00f3n que no quiere escuchar a los bancos? Con un planteamiento de medios que s\u00ed quieran escuchar\u00bb. Con este problema\/soluci\u00f3n, <strong>MRM\/\/McCann Spain<\/strong> ide\u00f3 para <strong>Banco Santander<\/strong> en 2017 <em><strong>Cu\u00e1nto. M\u00e1s all\u00e1 del dinero<\/strong><\/em>. Se trata de la que posiblemente haya sido la campa\u00f1a con un mayor retorno a corto plazo, con el ratio de apertura de cuentas m\u00e1s r\u00e1pido en sus m\u00e1s de 160 a\u00f1os de historia.<\/p>\n<p>Para conseguirlo, se elabor\u00f3 un <strong>film de casi 18 minutos<\/strong> que incluso lleg\u00f3 a ser estrenado en los <strong>Cines Callao<\/strong>, en Madrid, como si de una gran superproducci\u00f3n se tratase. En este thriller de ciencia ficci\u00f3n interpretado por <strong>Adriana Ugarte<\/strong> y dirigido por <strong>Kike Ma\u00edllo<\/strong> se cuenta la historia de c\u00f3mo Luc\u00eda, la protagonista de la cinta, decide vender algunas de sus experiencias vitales para enriquecerse. En definitiva, se pone en tela de juicio el verdadero <strong>valor del dinero<\/strong>, a la vez que se invita a los j\u00f3venes a no ponerse a disposici\u00f3n del mismo, sino m\u00e1s bien a la inversa.<\/p>\n<p>Adem\u00e1s de la pel\u00edcula en s\u00ed, la campa\u00f1a gir\u00f3 sobre otros grandes ejes de <strong>branded content<\/strong>, con la realizaci\u00f3n de un <strong>tr\u00e1iler de 60 segundos<\/strong> y un <strong>cartel<\/strong> al m\u00e1s puro estilo <strong>cinematogr\u00e1fico<\/strong>. Del mismo modo, se promocionaron comunicaciones en l\u00ednea en diversos medios de comunicaci\u00f3n y plataformas.  <\/p>\n<p>Os dejamos con esta original propuesta para que saqu\u00e9is vuestras propias conclusiones:<\/p>\n<p><iframe width=\"817\" height=\"468\" src=\"https:\/\/www.youtube.com\/embed\/56jYpd8MN6U\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00ab\u00bfC\u00f3mo vender una cuenta a una generaci\u00f3n que no quiere escuchar a los bancos? Con un planteamiento de medios que s\u00ed quieran escuchar\u00bb. Con este problema\/soluci\u00f3n, MRM\/\/McCann Spain ide\u00f3 para Banco Santander en 2017 Cu\u00e1nto. M\u00e1s all\u00e1 del dinero. Se trata de la que posiblemente haya sido la campa\u00f1a con un mayor retorno a corto plazo, con el ratio de&#8230;<\/p>\n","protected":false},"author":1,"featured_media":25493,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1345,362],"tags":[],"class_list":["post-25492","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-audiovisual","category-branded-content","has_thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cu\u00e1nto. 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Se trata de la que posiblemente haya sido la campa\u00f1a con un mayor retorno a corto plazo, con el ratio de...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.creaerte.com\/live\/cuanto-mas-alla-del-dinero-santander\/\" \/>\n<meta property=\"og:site_name\" content=\"creaerte.com\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/creaerte\" \/>\n<meta property=\"article:published_time\" content=\"2019-06-25T09:49:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-06-25T09:51:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2019\/06\/Cu\u00e1nto.-M\u00e1s-all\u00e1-del-dinero.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"817\" \/>\n\t<meta property=\"og:image:height\" content=\"468\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Creaerte\" \/>\n<meta name=\"twitter:site\" content=\"@Creaerte\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.creaerte.com\/live\/cuanto-mas-alla-del-dinero-santander\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/cuanto-mas-alla-del-dinero-santander\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/www.creaerte.com\/live\/#\/schema\/person\/acc9e93c6216bce2d569b1f0a99607f6\"},\"headline\":\"Cu\u00e1nto. 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