{"id":25619,"date":"2019-07-09T08:41:56","date_gmt":"2019-07-09T07:41:56","guid":{"rendered":"http:\/\/www.creaerte.com\/live\/?p=25619"},"modified":"2019-07-09T08:41:56","modified_gmt":"2019-07-09T07:41:56","slug":"las-stories-nuevo-nicho-mercado-marketing-contenidos","status":"publish","type":"post","link":"https:\/\/www.creaerte.com\/live\/las-stories-nuevo-nicho-mercado-marketing-contenidos\/","title":{"rendered":"Las &#8216;stories&#8217;, nuevo nicho de mercado en marketing de contenidos"},"content":{"rendered":"<p>A grandes rasgos, la <strong>creaci\u00f3n de contenidos<\/strong> ef\u00edmeros y de duraci\u00f3n determinada no tendr\u00eda mucho sentido en la estrategia global de <strong>content marketing<\/strong>. No obstante, parad\u00f3jicamente, la constante actualizaci\u00f3n de las f\u00f3rmulas de comunicaci\u00f3n hace que las &#8216;<strong>stories<\/strong>&#8216; en <strong>redes sociales<\/strong> sean cada vez m\u00e1s utilizadas por las<strong> empresas<\/strong>.<\/p>\n<p>Estos espacios, ya verdaderamente <strong>estandarizados<\/strong> en plataformas como <strong>Instagram<\/strong> o <strong>Facebook<\/strong>, permiten a las empresas compartir contenidos que, pese a no estar perfectamente acabados en el aspecto formal de la cuesti\u00f3n, s\u00ed son una buena oportunidad para que las firmas exhiban un <strong>cariz m\u00e1s espont\u00e1neo<\/strong> y menos encorsetado.<\/p>\n<p>Las &#8216;stories&#8217; son una f\u00f3rmula m\u00e1s para comunicar y, por tanto, para compartir <strong>informaci\u00f3n que genere valor a\u00f1adido<\/strong>. Y es que, en muchos casos, en ellas podr\u00edamos hablar sobre productos o servicios concretos y determinados que por s\u00ed solos no tendr\u00edan entidad propia para rellenar una entrada de prestigio en los <strong>perfiles corporativos<\/strong>.<\/p>\n<p>Con todo ello, la &#8216;stories&#8217; se posicionan en la actualidad como uno de los principales <strong>nichos de mercado <\/strong> en cuanto a <strong>marketing de contenidos<\/strong> y es aqu\u00ed donde la creatividad debe abrirse paso con el objetivo de aprovechar la mayor parte de su <strong>potencial<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A grandes rasgos, la creaci\u00f3n de contenidos ef\u00edmeros y de duraci\u00f3n determinada no tendr\u00eda mucho sentido en la estrategia global de content marketing. No obstante, parad\u00f3jicamente, la constante actualizaci\u00f3n de las f\u00f3rmulas de comunicaci\u00f3n hace que las &#8216;stories&#8216; en redes sociales sean cada vez m\u00e1s utilizadas por las empresas. Estos espacios, ya verdaderamente estandarizados en plataformas como Instagram o Facebook,&#8230;<\/p>\n","protected":false},"author":1,"featured_media":25620,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1129],"tags":[],"class_list":["post-25619","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-de-contenidos-2","has_thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Las &#039;stories&#039;, nuevo nicho de mercado en marketing de contenidos - creaerte.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.creaerte.com\/live\/las-stories-nuevo-nicho-mercado-marketing-contenidos\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Las &#039;stories&#039;, nuevo nicho de mercado en marketing de contenidos - creaerte.com\" \/>\n<meta property=\"og:description\" content=\"A grandes rasgos, la creaci\u00f3n de contenidos ef\u00edmeros y de duraci\u00f3n determinada no tendr\u00eda mucho sentido en la estrategia global de content marketing. No obstante, parad\u00f3jicamente, la constante actualizaci\u00f3n de las f\u00f3rmulas de comunicaci\u00f3n hace que las &#8216;stories&#8216; en redes sociales sean cada vez m\u00e1s utilizadas por las empresas. Estos espacios, ya verdaderamente estandarizados en plataformas como Instagram o Facebook,...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.creaerte.com\/live\/las-stories-nuevo-nicho-mercado-marketing-contenidos\/\" \/>\n<meta property=\"og:site_name\" content=\"creaerte.com\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/creaerte\" \/>\n<meta property=\"article:published_time\" content=\"2019-07-09T07:41:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2019\/07\/instagram-stories.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"817\" \/>\n\t<meta property=\"og:image:height\" content=\"468\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Creaerte\" \/>\n<meta name=\"twitter:site\" content=\"@Creaerte\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.creaerte.com\/live\/las-stories-nuevo-nicho-mercado-marketing-contenidos\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/las-stories-nuevo-nicho-mercado-marketing-contenidos\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/www.creaerte.com\/live\/#\/schema\/person\/acc9e93c6216bce2d569b1f0a99607f6\"},\"headline\":\"Las &#8216;stories&#8217;, nuevo nicho de mercado en marketing de contenidos\",\"datePublished\":\"2019-07-09T07:41:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/las-stories-nuevo-nicho-mercado-marketing-contenidos\/\"},\"wordCount\":222,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/las-stories-nuevo-nicho-mercado-marketing-contenidos\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2019\/07\/instagram-stories.jpg\",\"articleSection\":[\"Marketing de Contenidos\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.creaerte.com\/live\/las-stories-nuevo-nicho-mercado-marketing-contenidos\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.creaerte.com\/live\/las-stories-nuevo-nicho-mercado-marketing-contenidos\/\",\"url\":\"https:\/\/www.creaerte.com\/live\/las-stories-nuevo-nicho-mercado-marketing-contenidos\/\",\"name\":\"Las 'stories', nuevo nicho de mercado en marketing de contenidos - creaerte.com\",\"isPartOf\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/las-stories-nuevo-nicho-mercado-marketing-contenidos\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/las-stories-nuevo-nicho-mercado-marketing-contenidos\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2019\/07\/instagram-stories.jpg\",\"datePublished\":\"2019-07-09T07:41:56+00:00\",\"author\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/#\/schema\/person\/acc9e93c6216bce2d569b1f0a99607f6\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.creaerte.com\/live\/las-stories-nuevo-nicho-mercado-marketing-contenidos\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.creaerte.com\/live\/las-stories-nuevo-nicho-mercado-marketing-contenidos\/#primaryimage\",\"url\":\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2019\/07\/instagram-stories.jpg\",\"contentUrl\":\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2019\/07\/instagram-stories.jpg\",\"width\":817,\"height\":468},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.creaerte.com\/live\/#website\",\"url\":\"https:\/\/www.creaerte.com\/live\/\",\"name\":\"creaerte.com\",\"description\":\"Agencia de publicidad, comunicaci\u00f3n y marketing en C\u00e1ceres \u2022 Extremadura\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.creaerte.com\/live\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.creaerte.com\/live\/#\/schema\/person\/acc9e93c6216bce2d569b1f0a99607f6\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.creaerte.com\/live\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/736f9ff6dd176e443e4c9cf884b23352631c533b611f216dbc09fc84cda6e67c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/736f9ff6dd176e443e4c9cf884b23352631c533b611f216dbc09fc84cda6e67c?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"url\":\"https:\/\/www.creaerte.com\/live\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Las 'stories', nuevo nicho de mercado en marketing de contenidos - creaerte.com","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.creaerte.com\/live\/las-stories-nuevo-nicho-mercado-marketing-contenidos\/","og_locale":"es_ES","og_type":"article","og_title":"Las 'stories', nuevo nicho de mercado en marketing de contenidos - creaerte.com","og_description":"A grandes rasgos, la creaci\u00f3n de contenidos ef\u00edmeros y de duraci\u00f3n determinada no tendr\u00eda mucho sentido en la estrategia global de content marketing. No obstante, parad\u00f3jicamente, la constante actualizaci\u00f3n de las f\u00f3rmulas de comunicaci\u00f3n hace que las &#8216;stories&#8216; en redes sociales sean cada vez m\u00e1s utilizadas por las empresas. Estos espacios, ya verdaderamente estandarizados en plataformas como Instagram o Facebook,...","og_url":"https:\/\/www.creaerte.com\/live\/las-stories-nuevo-nicho-mercado-marketing-contenidos\/","og_site_name":"creaerte.com","article_publisher":"https:\/\/www.facebook.com\/creaerte","article_published_time":"2019-07-09T07:41:56+00:00","og_image":[{"width":817,"height":468,"url":"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2019\/07\/instagram-stories.jpg","type":"image\/jpeg"}],"author":"admin","twitter_card":"summary_large_image","twitter_creator":"@Creaerte","twitter_site":"@Creaerte","twitter_misc":{"Escrito por":"admin","Tiempo de lectura":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.creaerte.com\/live\/las-stories-nuevo-nicho-mercado-marketing-contenidos\/#article","isPartOf":{"@id":"https:\/\/www.creaerte.com\/live\/las-stories-nuevo-nicho-mercado-marketing-contenidos\/"},"author":{"name":"admin","@id":"https:\/\/www.creaerte.com\/live\/#\/schema\/person\/acc9e93c6216bce2d569b1f0a99607f6"},"headline":"Las &#8216;stories&#8217;, nuevo nicho de mercado en marketing de contenidos","datePublished":"2019-07-09T07:41:56+00:00","mainEntityOfPage":{"@id":"https:\/\/www.creaerte.com\/live\/las-stories-nuevo-nicho-mercado-marketing-contenidos\/"},"wordCount":222,"commentCount":0,"image":{"@id":"https:\/\/www.creaerte.com\/live\/las-stories-nuevo-nicho-mercado-marketing-contenidos\/#primaryimage"},"thumbnailUrl":"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2019\/07\/instagram-stories.jpg","articleSection":["Marketing de Contenidos"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.creaerte.com\/live\/las-stories-nuevo-nicho-mercado-marketing-contenidos\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.creaerte.com\/live\/las-stories-nuevo-nicho-mercado-marketing-contenidos\/","url":"https:\/\/www.creaerte.com\/live\/las-stories-nuevo-nicho-mercado-marketing-contenidos\/","name":"Las 'stories', nuevo nicho de mercado en marketing de contenidos - creaerte.com","isPartOf":{"@id":"https:\/\/www.creaerte.com\/live\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.creaerte.com\/live\/las-stories-nuevo-nicho-mercado-marketing-contenidos\/#primaryimage"},"image":{"@id":"https:\/\/www.creaerte.com\/live\/las-stories-nuevo-nicho-mercado-marketing-contenidos\/#primaryimage"},"thumbnailUrl":"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2019\/07\/instagram-stories.jpg","datePublished":"2019-07-09T07:41:56+00:00","author":{"@id":"https:\/\/www.creaerte.com\/live\/#\/schema\/person\/acc9e93c6216bce2d569b1f0a99607f6"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.creaerte.com\/live\/las-stories-nuevo-nicho-mercado-marketing-contenidos\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.creaerte.com\/live\/las-stories-nuevo-nicho-mercado-marketing-contenidos\/#primaryimage","url":"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2019\/07\/instagram-stories.jpg","contentUrl":"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2019\/07\/instagram-stories.jpg","width":817,"height":468},{"@type":"WebSite","@id":"https:\/\/www.creaerte.com\/live\/#website","url":"https:\/\/www.creaerte.com\/live\/","name":"creaerte.com","description":"Agencia de publicidad, comunicaci\u00f3n y marketing en C\u00e1ceres \u2022 Extremadura","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.creaerte.com\/live\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/www.creaerte.com\/live\/#\/schema\/person\/acc9e93c6216bce2d569b1f0a99607f6","name":"admin","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.creaerte.com\/live\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/736f9ff6dd176e443e4c9cf884b23352631c533b611f216dbc09fc84cda6e67c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/736f9ff6dd176e443e4c9cf884b23352631c533b611f216dbc09fc84cda6e67c?s=96&d=mm&r=g","caption":"admin"},"url":"https:\/\/www.creaerte.com\/live\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.creaerte.com\/live\/wp-json\/wp\/v2\/posts\/25619","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.creaerte.com\/live\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.creaerte.com\/live\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.creaerte.com\/live\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.creaerte.com\/live\/wp-json\/wp\/v2\/comments?post=25619"}],"version-history":[{"count":9,"href":"https:\/\/www.creaerte.com\/live\/wp-json\/wp\/v2\/posts\/25619\/revisions"}],"predecessor-version":[{"id":25629,"href":"https:\/\/www.creaerte.com\/live\/wp-json\/wp\/v2\/posts\/25619\/revisions\/25629"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.creaerte.com\/live\/wp-json\/wp\/v2\/media\/25620"}],"wp:attachment":[{"href":"https:\/\/www.creaerte.com\/live\/wp-json\/wp\/v2\/media?parent=25619"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.creaerte.com\/live\/wp-json\/wp\/v2\/categories?post=25619"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.creaerte.com\/live\/wp-json\/wp\/v2\/tags?post=25619"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}