{"id":25842,"date":"2019-08-06T10:47:51","date_gmt":"2019-08-06T09:47:51","guid":{"rendered":"http:\/\/www.creaerte.com\/live\/?p=25842"},"modified":"2019-08-06T12:45:51","modified_gmt":"2019-08-06T11:45:51","slug":"marketing-de-verano","status":"publish","type":"post","link":"https:\/\/www.creaerte.com\/live\/marketing-de-verano\/","title":{"rendered":"Marketing de verano"},"content":{"rendered":"<p>\u00bfA qui\u00e9n no le gusta que le\u00a0hagan regalos? \u00bfO tener un producto exclusivo o hist\u00f3rico? En ocasiones pueden gustar m\u00e1s o menos, pero es sabido que si vemos la palabra \u201cde regalo\u201d o \u201cvintage\u201d, algo nos atrae. Y esto la publicidad lo sabe\u00a0utilizar muy bien.<\/p>\n<p>Con la llegada del verano, el <strong>regalo promocional<\/strong> como estrategia de marketing da los mejores resultados a la hora de fidelizar clientes. Esto se debe a una relaci\u00f3n a nivel psicol\u00f3gico que se produce entre la persona que recibe el regalo y quien se lo da. A\u00fan m\u00e1s si lo que se regala resulta de especial utilidad durante el periodo vacacional. Tal es el caso del archifamoso bal\u00f3n de <strong><em>Nivea<\/em><\/strong> o las colchonetas que ahora promociona <a href=\"https:\/\/www.youtube.com\/watch?v=99CHBDvmJec\"><strong>Burger King<\/strong><\/a>. Su uso ser\u00e1 un permanente recuerdo de la marca, llegando a establecerse, una vez m\u00e1s a nivel psicol\u00f3gico, como una empresa amiga o familiar.<\/p>\n<p>En otros casos, se trata de activar la parte del cerebro asociada a los recuerdos. Mediante una <strong>vuelta al dise\u00f1o original<\/strong> de un producto se consigue que despierte el inter\u00e9s en los consumidores. De paso aumenta el n\u00famero de ventas debido a la exclusividad o rareza de la promoci\u00f3n, al estar solo disponible por tiempo limitado. Un buen ejemplo de ello es la marca <a href=\"https:\/\/solandecabras.es\/\"><strong>Sol\u00e1n de Cabras<\/strong><\/a> y su embotellado en <a href=\"https:\/\/www.gourmets.net\/damajuana-de-solan-de-cabras\">damajuana<\/a>, una vasija grande de vidrio usada en el siglo XVIII y con la que se transportaba el agua en carruajes.<\/p>\n<p>Queda claro que estas promociones comerciales forman parte del mejor sistema de marketing, pues los obsequios y la exclusividad son mecanismos neuroling\u00fc\u00edsticos muy efectivos.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00bfA qui\u00e9n no le gusta que le\u00a0hagan regalos? \u00bfO tener un producto exclusivo o hist\u00f3rico? En ocasiones pueden gustar m\u00e1s o menos, pero es sabido que si vemos la palabra \u201cde regalo\u201d o \u201cvintage\u201d, algo nos atrae. Y esto la publicidad lo sabe\u00a0utilizar muy bien. Con la llegada del verano, el regalo promocional como estrategia de marketing da los mejores&#8230;<\/p>\n","protected":false},"author":1,"featured_media":25843,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[88,38],"tags":[],"class_list":["post-25842","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacion","category-marketing","has_thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing de verano - creaerte.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.creaerte.com\/live\/marketing-de-verano\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing de verano - creaerte.com\" \/>\n<meta property=\"og:description\" content=\"\u00bfA qui\u00e9n no le gusta que le\u00a0hagan regalos? \u00bfO tener un producto exclusivo o hist\u00f3rico? 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