{"id":25936,"date":"2019-08-20T08:45:46","date_gmt":"2019-08-20T07:45:46","guid":{"rendered":"http:\/\/www.creaerte.com\/live\/?p=25936"},"modified":"2019-08-20T08:48:44","modified_gmt":"2019-08-20T07:48:44","slug":"smart-content-seducir-embudo-conversion","status":"publish","type":"post","link":"https:\/\/www.creaerte.com\/live\/smart-content-seducir-embudo-conversion\/","title":{"rendered":"Smart content para seducir en el embudo de conversi\u00f3n"},"content":{"rendered":"<p>Si bien el <strong>marketing de contenidos<\/strong> sirve para generar <strong>fidelidad<\/strong>, <strong>posicionamiento<\/strong> y <strong>reputaci\u00f3n<\/strong>, hoy hacemos menci\u00f3n a una de sus variantes m\u00e1s integradas en el <strong>ciclo de compra<\/strong>, hasta el punto de ser utilizada para seducir en la fase definitiva, cuando se llega al <strong>embudo de conversi\u00f3n<\/strong>. Hablamos del <strong>smart content<\/strong> y de su papel protagonista en las campa\u00f1as de marketing digital.<\/p>\n<p>Con el apoyo inestimable de la <strong>tecnolog\u00eda<\/strong> y el adecuado tratamiento del <strong>big data<\/strong>, se trata de realizar diferentes capas de contenidos para favorecer que los usuarios visualicen <strong>publicaciones<\/strong> pr\u00e1cticamente <strong>personalizadas<\/strong>, seg\u00fan preferencias cotejables.<\/p>\n<p>Al mejorar la <strong>experiencia<\/strong> de los <strong>usuarios<\/strong>, nuestra estrategia de <strong>inbound marketing<\/strong> se ve enriquecida exponencialmente gracias a una propuesta de creaci\u00f3n de contenidos modular y con variantes personalizadas. Sin duda, estamos ante una pol\u00edtica espec\u00edfica a trav\u00e9s de la cual podemos monetizar los contenidos de forma m\u00e1s directa que en el <strong>marketing de contenidos tradicional<\/strong>, el cual contin\u00faa siendo necesario para conservar y fortalecer la <strong>prestancia<\/strong> de las marcas. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Si bien el marketing de contenidos sirve para generar fidelidad, posicionamiento y reputaci\u00f3n, hoy hacemos menci\u00f3n a una de sus variantes m\u00e1s integradas en el ciclo de compra, hasta el punto de ser utilizada para seducir en la fase definitiva, cuando se llega al embudo de conversi\u00f3n. Hablamos del smart content y de su papel protagonista en las campa\u00f1as de&#8230;<\/p>\n","protected":false},"author":1,"featured_media":25937,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1129],"tags":[],"class_list":["post-25936","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-de-contenidos-2","has_thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Smart content para seducir en el embudo de conversi\u00f3n - creaerte.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.creaerte.com\/live\/smart-content-seducir-embudo-conversion\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Smart content para seducir en el embudo de conversi\u00f3n - creaerte.com\" \/>\n<meta property=\"og:description\" content=\"Si bien el marketing de contenidos sirve para generar fidelidad, posicionamiento y reputaci\u00f3n, hoy hacemos menci\u00f3n a una de sus variantes m\u00e1s integradas en el ciclo de compra, hasta el punto de ser utilizada para seducir en la fase definitiva, cuando se llega al embudo de conversi\u00f3n. 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