{"id":26040,"date":"2019-09-03T10:04:33","date_gmt":"2019-09-03T09:04:33","guid":{"rendered":"http:\/\/www.creaerte.com\/live\/?p=26040"},"modified":"2019-09-03T10:34:23","modified_gmt":"2019-09-03T09:34:23","slug":"ikea-destripa-catalogo-golpe-marketing-digital","status":"publish","type":"post","link":"https:\/\/www.creaerte.com\/live\/ikea-destripa-catalogo-golpe-marketing-digital\/","title":{"rendered":"Ikea destripa su cat\u00e1logo a golpe de marketing digital"},"content":{"rendered":"<p>El cat\u00e1logo de <strong>Ikea<\/strong> es una de las mayores publicaciones que se realizan a nivel mundial, con <strong>millones de copias<\/strong> distribuidas en un total de <strong>38 idiomas<\/strong>. Solo en Espa\u00f1a la compa\u00f1\u00eda sueca dedicada a la fabricaci\u00f3n y venta de muebles mover\u00e1 seis millones de ejemplares en espa\u00f1ol, euskera, catal\u00e1n, gallego e ingl\u00e9s.<\/p>\n<p>En esta <strong>edici\u00f3n de 2020<\/strong> la firma no ha sido ajena a la utilizaci\u00f3n del <strong>marketing digital y de contenidos<\/strong>. Si bien en <strong>Alemenia<\/strong> la multinacional ha presentado dicho cat\u00e1logo con el trasfondo de una <strong>conferencia sobre el sue\u00f1o reparador<\/strong>, en Espa\u00f1a ha optado por una <strong>original campa\u00f1a<\/strong> basada en una <strong>autocaricatura<\/strong> de los <strong>spoilers<\/strong>.<\/p>\n<p>La nueva acci\u00f3n, que lleva la firma de la <strong>agencia McCann<\/strong>, abraza el fen\u00f3meno del spoilers de la mano de los tuiteros <strong>\u00d3scar Broc<\/strong> y <strong>Henar \u00c1lvarez<\/strong>, quienes son ya conocidos por destripar sin piedad los \u00faltimos lanzamientos de series. De esta forma, y siempre con el <strong>humor<\/strong> por bandera, Ikea intenta equiparar con <strong>iron\u00eda<\/strong> la llegada de su <a href=\"https:\/\/onlinecatalogue.ikea.com\/ES\/es\/IKEA_Catalogue#\/pages\/4\" rel=\"noopener\" target=\"_blank\">cat\u00e1logo de 2020<\/a> con los estrenos de las nuevas temporadas de los t\u00edtulos m\u00e1s afamados, con alg\u00fan gui\u00f1o incluido. <\/p>\n<p>Este tipo de acciones es todo ejemplo de c\u00f3mo Ikea est\u00e1 a la vanguardia en cuanto a la <strong>digitalizaci\u00f3n del marketing<\/strong> y la implementaci\u00f3n del <strong>content marketing<\/strong>, hasta el punto de hacer compartir su tradicional joya de la corona en papel con contenidos auxiliares en la red o ponencias de inter\u00e9s con <strong>informaci\u00f3n \u00fatil<\/strong>. Adem\u00e1s, los usuarios no solo pueden visionar el cat\u00e1logo en <strong>versi\u00f3n digital<\/strong>, sino que tambi\u00e9n tienen la posibilidad de a\u00f1adir los productos que deseen al carrito de la compra.  <\/p>\n<p><iframe width=\"817\" height=\"468\" src=\"https:\/\/www.youtube.com\/embed\/BctGTCP8Jvk\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p><iframe width=\"817\" height=\"468\" src=\"https:\/\/www.youtube.com\/embed\/CBKqz0WFwbE\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El cat\u00e1logo de Ikea es una de las mayores publicaciones que se realizan a nivel mundial, con millones de copias distribuidas en un total de 38 idiomas. Solo en Espa\u00f1a la compa\u00f1\u00eda sueca dedicada a la fabricaci\u00f3n y venta de muebles mover\u00e1 seis millones de ejemplares en espa\u00f1ol, euskera, catal\u00e1n, gallego e ingl\u00e9s. En esta edici\u00f3n de 2020 la firma&#8230;<\/p>\n","protected":false},"author":1,"featured_media":26041,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1282],"tags":[],"class_list":["post-26040","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","has_thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ikea destripa su cat\u00e1logo a golpe de marketing digital - creaerte.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.creaerte.com\/live\/ikea-destripa-catalogo-golpe-marketing-digital\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ikea destripa su cat\u00e1logo a golpe de marketing digital - creaerte.com\" \/>\n<meta property=\"og:description\" content=\"El cat\u00e1logo de Ikea es una de las mayores publicaciones que se realizan a nivel mundial, con millones de copias distribuidas en un total de 38 idiomas. Solo en Espa\u00f1a la compa\u00f1\u00eda sueca dedicada a la fabricaci\u00f3n y venta de muebles mover\u00e1 seis millones de ejemplares en espa\u00f1ol, euskera, catal\u00e1n, gallego e ingl\u00e9s. En esta edici\u00f3n de 2020 la firma...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.creaerte.com\/live\/ikea-destripa-catalogo-golpe-marketing-digital\/\" \/>\n<meta property=\"og:site_name\" content=\"creaerte.com\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/creaerte\" \/>\n<meta property=\"article:published_time\" content=\"2019-09-03T09:04:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-09-03T09:34:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2019\/09\/Ikea-post.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"817\" \/>\n\t<meta property=\"og:image:height\" content=\"468\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Creaerte\" \/>\n<meta name=\"twitter:site\" content=\"@Creaerte\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.creaerte.com\/live\/ikea-destripa-catalogo-golpe-marketing-digital\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/ikea-destripa-catalogo-golpe-marketing-digital\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/www.creaerte.com\/live\/#\/schema\/person\/acc9e93c6216bce2d569b1f0a99607f6\"},\"headline\":\"Ikea destripa su cat\u00e1logo a golpe de marketing digital\",\"datePublished\":\"2019-09-03T09:04:33+00:00\",\"dateModified\":\"2019-09-03T09:34:23+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/ikea-destripa-catalogo-golpe-marketing-digital\/\"},\"wordCount\":307,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/ikea-destripa-catalogo-golpe-marketing-digital\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2019\/09\/Ikea-post.jpg\",\"articleSection\":[\"Marketing Digital\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.creaerte.com\/live\/ikea-destripa-catalogo-golpe-marketing-digital\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.creaerte.com\/live\/ikea-destripa-catalogo-golpe-marketing-digital\/\",\"url\":\"https:\/\/www.creaerte.com\/live\/ikea-destripa-catalogo-golpe-marketing-digital\/\",\"name\":\"Ikea destripa su cat\u00e1logo a golpe de marketing digital - 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