{"id":26065,"date":"2019-09-05T11:10:23","date_gmt":"2019-09-05T10:10:23","guid":{"rendered":"http:\/\/www.creaerte.com\/live\/?p=26065"},"modified":"2019-09-05T11:11:42","modified_gmt":"2019-09-05T10:11:42","slug":"maravilloso-arte-empezar-bien-dia","status":"publish","type":"post","link":"https:\/\/www.creaerte.com\/live\/maravilloso-arte-empezar-bien-dia\/","title":{"rendered":"El maravilloso arte de empezar bien el d\u00eda"},"content":{"rendered":"<p>Ni el despertador, ni los ruidos, ni  el m\u00e1s an\u00e1rquico de los des\u00f3rdenes. Si tienes <strong>buen humor<\/strong> y energ\u00eda por las ma\u00f1anas, todo te sentar\u00e1 muy bien. Este es el mensaje que, a trav\u00e9s de un <strong>spot<\/strong> cargado <strong>iron\u00eda<\/strong> y buenas vibraciones, quiso trasladar <strong>Pascual<\/strong> en una de sus \u00faltimas campa\u00f1as con el fin de promocionar su leche sin lactosa.<\/p>\n<p><a href=\"https:\/\/www.btob.es\/es\/\" rel=\"noopener\" target=\"_blank\"><strong>BTOB<\/strong><\/a>, la agencia encargada de la <strong>creatividad<\/strong> de esta pieza, opt\u00f3 por un acertado <strong>formato testimonial<\/strong> en el <strong>momento de consumo<\/strong> para que los <strong>clientes potenciales<\/strong> se sientan <strong>identificados<\/strong> con escenas cotidianas que bien podr\u00edan darse en cualquier hogar. Y es que todos sin distinci\u00f3n, aunque en mayor o menor medida, llevamos un \u2018artista&#8217; dentro.<\/p>\n<p>Esta campa\u00f1a audiovisual es todo un ejemplo de c\u00f3mo los <strong>anunciantes<\/strong>, con la oportuna creatividad, pueden elevar los <strong>beneficios del producto<\/strong> al m\u00e1ximo exponente mediante la utilizaci\u00f3n de un humor sano con la <strong>complicidad<\/strong> de los consumidores. <\/p>\n<p><iframe src=\"https:\/\/player.vimeo.com\/video\/154698589\" width=\"817\" height=\"468\" frameborder=\"0\" allow=\"autoplay; fullscreen\" allowfullscreen><\/iframe><\/p>\n<p><a href=\"https:\/\/vimeo.com\/154698589\">Pascual Sin Lactosa &#8211; SPOT<\/a> from <a href=\"https:\/\/vimeo.com\/btob\">BTOB MARKETING<\/a> on <a href=\"https:\/\/vimeo.com\">Vimeo<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ni el despertador, ni los ruidos, ni el m\u00e1s an\u00e1rquico de los des\u00f3rdenes. Si tienes buen humor y energ\u00eda por las ma\u00f1anas, todo te sentar\u00e1 muy bien. Este es el mensaje que, a trav\u00e9s de un spot cargado iron\u00eda y buenas vibraciones, quiso trasladar Pascual en una de sus \u00faltimas campa\u00f1as con el fin de promocionar su leche sin lactosa&#8230;.<\/p>\n","protected":false},"author":1,"featured_media":26068,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1345],"tags":[],"class_list":["post-26065","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-audiovisual","has_thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El maravilloso arte de empezar bien el d\u00eda - creaerte.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.creaerte.com\/live\/maravilloso-arte-empezar-bien-dia\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El maravilloso arte de empezar bien el d\u00eda - creaerte.com\" \/>\n<meta property=\"og:description\" content=\"Ni el despertador, ni los ruidos, ni el m\u00e1s an\u00e1rquico de los des\u00f3rdenes. Si tienes buen humor y energ\u00eda por las ma\u00f1anas, todo te sentar\u00e1 muy bien. 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