{"id":26133,"date":"2019-09-13T12:31:59","date_gmt":"2019-09-13T11:31:59","guid":{"rendered":"http:\/\/www.creaerte.com\/live\/?p=26133"},"modified":"2019-09-13T13:04:28","modified_gmt":"2019-09-13T12:04:28","slug":"la-recordada-simbiosis-movistar-hey-soul-sister","status":"publish","type":"post","link":"https:\/\/www.creaerte.com\/live\/la-recordada-simbiosis-movistar-hey-soul-sister\/","title":{"rendered":"La recordada simbiosis entre Movistar y &#8216;Hey, soul sister&#8217;"},"content":{"rendered":"<p>El t\u00edtulo est\u00e1 a punto de cumplir diez a\u00f1os, ya que est\u00e1 contenido en el \u00e1lbum <em><strong>Save Me San Francisco<\/strong><\/em>, de la banda <strong>Train<\/strong>, lanzado en octubre de 2009. No obstante, su melod\u00eda contin\u00faa a\u00fan en la actualidad pegando con relativa fuerza en las radios espa\u00f1olas. Hablamos de la canci\u00f3n <em><strong>Hey, soul sister<\/strong><\/em>, la misma que hoy protagoniza nuestra secci\u00f3n de <strong>m\u00fasica y publicidad<\/strong>.<\/p>\n<p>Recordado en el imaginario colectivo por los anuncios que <strong>Movistar<\/strong> configur\u00f3 a principios de la presente d\u00e9cada, se hace dif\u00edcil tararear este t\u00edtulo sin vincularlo a la compa\u00f1\u00eda de telecomunicaciones. Movistar utiliz\u00f3 esta canci\u00f3n de la banda californiana durante al menos un par de a\u00f1os en diferentes <strong>campa\u00f1as<\/strong> exhibidas en <strong>radio<\/strong>, <strong>televisi\u00f3n<\/strong> y <strong>redes sociales<\/strong>. Hasta tal punto fue su vinculaci\u00f3n con la marca que, m\u00e1s que conocida por su nombre real, era reclamada popularmente como \u00abla canci\u00f3n de Movistar\u00bb en aquella \u00e9poca. Un hecho que no solo se dio en Espa\u00f1a, sino tambi\u00e9n en varios pa\u00edses latinoamericanos donde la compa\u00f1\u00eda adapt\u00f3 <strong>estrategias<\/strong> de <strong>marketing<\/strong> con la misma sinton\u00eda.<\/p>\n<p>Hablamos, pues, de una <strong>simbiosis<\/strong> que result\u00f3 ventajosa tanto para la marca como para la banda de pop rock.<\/p>\n<p>Os dejamos con uno de los anuncios elaborados para Chile:<\/p>\n<p><iframe src=\"https:\/\/www.youtube.com\/embed\/2kKxbRNVEkU\" width=\"817\" height=\"468\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>A continuaci\u00f3n, aqu\u00ed pod\u00e9is disfrutar el t\u00edtulo \u00edntegro a cargo de Train para comenzar el fin de semana con buenas vibraciones.<\/p>\n<p><iframe src=\"https:\/\/www.youtube.com\/embed\/kVpv8-5XWOI\" width=\"817\" height=\"468\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El t\u00edtulo est\u00e1 a punto de cumplir diez a\u00f1os, ya que est\u00e1 contenido en el \u00e1lbum Save Me San Francisco, de la banda Train, lanzado en octubre de 2009. No obstante, su melod\u00eda contin\u00faa a\u00fan en la actualidad pegando con relativa fuerza en las radios espa\u00f1olas. Hablamos de la canci\u00f3n Hey, soul sister, la misma que hoy protagoniza nuestra secci\u00f3n&#8230;<\/p>\n","protected":false},"author":1,"featured_media":26134,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1353,10],"tags":[],"class_list":["post-26133","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-musica-y-publicidad","category-noticias","has_thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La recordada simbiosis entre Movistar y &#039;Hey, soul sister&#039; - creaerte.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.creaerte.com\/live\/la-recordada-simbiosis-movistar-hey-soul-sister\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La recordada simbiosis entre Movistar y &#039;Hey, soul sister&#039; - creaerte.com\" \/>\n<meta property=\"og:description\" content=\"El t\u00edtulo est\u00e1 a punto de cumplir diez a\u00f1os, ya que est\u00e1 contenido en el \u00e1lbum Save Me San Francisco, de la banda Train, lanzado en octubre de 2009. No obstante, su melod\u00eda contin\u00faa a\u00fan en la actualidad pegando con relativa fuerza en las radios espa\u00f1olas. 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