{"id":26180,"date":"2019-09-19T11:39:09","date_gmt":"2019-09-19T10:39:09","guid":{"rendered":"http:\/\/www.creaerte.com\/live\/?p=26180"},"modified":"2019-09-19T11:51:59","modified_gmt":"2019-09-19T10:51:59","slug":"la-surrealista-singladura-publicitaria-ikea-directo","status":"publish","type":"post","link":"https:\/\/www.creaerte.com\/live\/la-surrealista-singladura-publicitaria-ikea-directo\/","title":{"rendered":"La surrealista singladura publicitaria de Ikea en directo"},"content":{"rendered":"<p><strong>Ikea<\/strong> no deja de sorprender a propios y extra\u00f1os. Si hace algunos d\u00edas hac\u00edamos menci\u00f3n a la <a href=\"http:\/\/www.creaerte.com\/live\/ikea-destripa-catalogo-golpe-marketing-digital\/\" rel=\"noopener\" target=\"_blank\">campa\u00f1a espa\u00f1ola<\/a> para presentar su <strong>cat\u00e1logo de 2020<\/strong>, la compa\u00f1\u00eda sueca se ha superado esta vez a s\u00ed misma con una <strong>propuesta internacional<\/strong> de lo m\u00e1s <strong>surrealista<\/strong>. Se trata de una <strong>acci\u00f3n audiovisual en directo<\/strong> de 336 horas de duraci\u00f3n o, lo que es lo mismo, <strong>dos semanas<\/strong> de viaje en barco desde el continente asi\u00e1tico hasta <strong>Australia<\/strong>.<\/p>\n<p>Bajo el lema <em><strong>El barco del sue\u00f1o<\/strong><\/em>, la compa\u00f1\u00eda transporta sus populares muebles hasta el pa\u00eds australiano y durante el trayecto las voces de dos <strong>narradores<\/strong> susurran todo el contenido del cat\u00e1logo en un v\u00eddeo de lo m\u00e1s <strong>relajante<\/strong>. Todo un gui\u00f1o a una de las tem\u00e1ticas exhibidas por la empresa en su <strong>estrategia de contenidos<\/strong>, como es la del <strong>sue\u00f1o reparador<\/strong>. <\/p>\n<p>El <strong>sonido<\/strong> de la embarcaci\u00f3n cruzando el oc\u00e9ano se combina con las im\u00e1genes desde diferentes perspecticas gracias a la colocaci\u00f3n c\u00e1maras fijas. Se trata de una propuesta que entrar\u00eda en la categor\u00eda de <strong>v\u00eddeos ASMR<\/strong>, en los que se busca <strong>experimentar<\/strong> con los <strong>sonidos<\/strong> con el objetivo de obtener determinadas respuestas. El proyecto comenz\u00f3 el pasado 11 de septiembre y se extender\u00e1 hasta el pr\u00f3ximo d\u00eda 25, cuando est\u00e1 previsto que la mercanc\u00eda llegue a puerto. En definitiva, hablamos de una suerte de &#8216;<strong>Ocean Marketing<\/strong>&#8216; que hasta el momento no est\u00e1 pasando desapercibida en el sector.    <\/p>\n<p><iframe width=\"817\" height=\"468\" src=\"https:\/\/www.youtube.com\/embed\/DSZBjFzq3Ng\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ikea no deja de sorprender a propios y extra\u00f1os. Si hace algunos d\u00edas hac\u00edamos menci\u00f3n a la campa\u00f1a espa\u00f1ola para presentar su cat\u00e1logo de 2020, la compa\u00f1\u00eda sueca se ha superado esta vez a s\u00ed misma con una propuesta internacional de lo m\u00e1s surrealista. Se trata de una acci\u00f3n audiovisual en directo de 336 horas de duraci\u00f3n o, lo que&#8230;<\/p>\n","protected":false},"author":1,"featured_media":26181,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1345,10],"tags":[],"class_list":["post-26180","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-audiovisual","category-noticias","has_thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La surrealista singladura publicitaria de Ikea en directo - creaerte.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.creaerte.com\/live\/la-surrealista-singladura-publicitaria-ikea-directo\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La surrealista singladura publicitaria de Ikea en directo - creaerte.com\" \/>\n<meta property=\"og:description\" content=\"Ikea no deja de sorprender a propios y extra\u00f1os. 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Se trata de una acci\u00f3n audiovisual en directo de 336 horas de duraci\u00f3n o, lo que...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.creaerte.com\/live\/la-surrealista-singladura-publicitaria-ikea-directo\/\" \/>\n<meta property=\"og:site_name\" content=\"creaerte.com\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/creaerte\" \/>\n<meta property=\"article:published_time\" content=\"2019-09-19T10:39:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-09-19T10:51:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2019\/09\/Ikea-barco-post.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"817\" \/>\n\t<meta property=\"og:image:height\" content=\"468\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Creaerte\" \/>\n<meta name=\"twitter:site\" content=\"@Creaerte\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.creaerte.com\/live\/la-surrealista-singladura-publicitaria-ikea-directo\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/la-surrealista-singladura-publicitaria-ikea-directo\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/www.creaerte.com\/live\/#\/schema\/person\/acc9e93c6216bce2d569b1f0a99607f6\"},\"headline\":\"La surrealista singladura publicitaria de Ikea en directo\",\"datePublished\":\"2019-09-19T10:39:09+00:00\",\"dateModified\":\"2019-09-19T10:51:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/la-surrealista-singladura-publicitaria-ikea-directo\/\"},\"wordCount\":269,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/la-surrealista-singladura-publicitaria-ikea-directo\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2019\/09\/Ikea-barco-post.jpg\",\"articleSection\":[\"Audiovisual\",\"Noticias\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.creaerte.com\/live\/la-surrealista-singladura-publicitaria-ikea-directo\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.creaerte.com\/live\/la-surrealista-singladura-publicitaria-ikea-directo\/\",\"url\":\"https:\/\/www.creaerte.com\/live\/la-surrealista-singladura-publicitaria-ikea-directo\/\",\"name\":\"La surrealista singladura publicitaria de Ikea en directo - 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