{"id":26232,"date":"2019-09-27T12:06:44","date_gmt":"2019-09-27T11:06:44","guid":{"rendered":"http:\/\/www.creaerte.com\/live\/?p=26232"},"modified":"2019-09-27T12:07:51","modified_gmt":"2019-09-27T11:07:51","slug":"la-carta-magna-magna-its-my-life","status":"publish","type":"post","link":"https:\/\/www.creaerte.com\/live\/la-carta-magna-magna-its-my-life\/","title":{"rendered":"La Carta Magna de Magna con &#8216;It&#8217;s my life&#8217;"},"content":{"rendered":"<p>Hoy cerramos la semana con sensaciones positivas y con todo un <strong>cl\u00e1sico<\/strong> de la escena musical internacional, como es el tema <strong><em>It\u2019s my life<\/em><\/strong>, original de <strong>Bon Jovi<\/strong>. El motivo no es otro que la llegada del \u00faltimo anuncio de <strong>San Miguel<\/strong> a nuestra secci\u00f3n de <strong>m\u00fasica y publicidad<\/strong>. Denominado <strong>La Carta Magna de Magna<\/strong>, se trata de una acci\u00f3n que sirve para promocionar la nueva cerveza lanzada recientemente por la compa\u00f1\u00eda.<\/p>\n<p>Con el lema <em><strong>Tienes derecho a una Magna<\/strong><\/em>, San Miguel apela a la personalidad de los <strong>cerveceros inconformistas<\/strong> en un simp\u00e1tico anuncio que tiene como <strong>punto \u00e1lgido<\/strong> el inicio del <strong>estribillo<\/strong> de la canci\u00f3n en cuesti\u00f3n. Una pieza que funciona como <strong>herramienta vehicular<\/strong> en la narraci\u00f3n.<\/p>\n<p>La campa\u00f1a, que no solo est\u00e1 presente en su formato <strong>online<\/strong>, cuenta con diferentes <strong>adaptaciones<\/strong> para <strong>televisi\u00f3n<\/strong> y <strong>publicidad exterior<\/strong>. Esta iniciativa de marketing ha sido ideada por la agencia <strong>LOLA MollenLowe<\/strong>, que ya cuenta con experiencia trabajando para San Miguel, pues suyas han sido otras piezas ejecutadas para la <strong>cervecera malague\u00f1a<\/strong>.<\/p>\n<p><iframe width=\"817\" height=\"468\" src=\"https:\/\/www.youtube.com\/embed\/lVqj-cYuaeE\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p>Os dejamos con la canci\u00f3n original, la cual os har\u00e1 evocar recuerdos.<\/p>\n<p><iframe width=\"817\" height=\"468\" src=\"https:\/\/www.youtube.com\/embed\/vx2u5uUu3DE\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hoy cerramos la semana con sensaciones positivas y con todo un cl\u00e1sico de la escena musical internacional, como es el tema It\u2019s my life, original de Bon Jovi. El motivo no es otro que la llegada del \u00faltimo anuncio de San Miguel a nuestra secci\u00f3n de m\u00fasica y publicidad. Denominado La Carta Magna de Magna, se trata de una acci\u00f3n&#8230;<\/p>\n","protected":false},"author":1,"featured_media":26233,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1353],"tags":[],"class_list":["post-26232","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-musica-y-publicidad","has_thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La Carta Magna de Magna con &#039;It&#039;s my life&#039; - creaerte.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.creaerte.com\/live\/la-carta-magna-magna-its-my-life\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La Carta Magna de Magna con &#039;It&#039;s my life&#039; - creaerte.com\" \/>\n<meta property=\"og:description\" content=\"Hoy cerramos la semana con sensaciones positivas y con todo un cl\u00e1sico de la escena musical internacional, como es el tema It\u2019s my life, original de Bon Jovi. 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