{"id":26238,"date":"2019-09-30T11:05:53","date_gmt":"2019-09-30T10:05:53","guid":{"rendered":"http:\/\/www.creaerte.com\/live\/?p=26238"},"modified":"2019-09-30T11:24:42","modified_gmt":"2019-09-30T10:24:42","slug":"jay-conrad-levinson-precursor-del-marketing-guerrilla","status":"publish","type":"post","link":"https:\/\/www.creaerte.com\/live\/jay-conrad-levinson-precursor-del-marketing-guerrilla\/","title":{"rendered":"Jay Conrad Levinson, precursor del &#8216;marketing de guerrilla&#8217;"},"content":{"rendered":"<p>No son pocas las ocasiones en las que en esta tribuna hemos hablado de las <strong>estrategias<\/strong> y <strong>t\u00e9cnicas<\/strong> de <strong>mercadotecnia<\/strong> no convencionales para satisfacer un determinado objetivo. Una propuesta denominada popularmente como <strong>marketing de guerrilla<\/strong>. En esta ocasi\u00f3n rendimos homenaje al autor que dio vida a este concepto, quien no fue otro que <strong>Jay Conrad Levinson<\/strong>, fallecido en 2013.<\/p>\n<p>Fue en el a\u00f1o 1983 cuando este autor nacido en Detroit en 1933 public\u00f3 el libro <a href=\"https:\/\/www.amazon.es\/Marketing-Guerrilla-Jay-Conrad-Levinson\/dp\/160037512X\/ref=asc_df_160037512X\/?tag=googshopes-21&amp;linkCode=df0&amp;hvadid=60462577995&amp;hvpos=1o1&amp;hvnetw=g&amp;hvrand=8934669200926618921&amp;hvpone=&amp;hvptwo=&amp;hvqmt=&amp;hvdev=c&amp;hvdvcmdl=&amp;hvlocint=&amp;hvlocphy=1005476&amp;hvtargid=pla-140700335115&amp;psc=1\" target=\"_blank\" rel=\"noopener\"><em><strong>Guerrilla Marketing<\/strong><\/em><\/a>. En esta obra ofrec\u00eda a <strong>peque\u00f1as y medianas empresas<\/strong> con pocos recursos la posibilidad de sacar provecho al marketing sin la necesidad de tener presencia en las grandes plataformas. Todo ello sustituyendo la <strong>inversi\u00f3n monetaria<\/strong> por grandes dosis de <strong>creatividad<\/strong> con el fin de obtener un <strong>retorno cotejable<\/strong>.<\/p>\n<p>Aunque este concepto ha ido evolucionando a lo largo de las \u00faltimas d\u00e9cadas, suyas son algunas de las <strong>ideas m\u00e1s innovadoras<\/strong> de la \u00e9poca, como la implementaci\u00f3n de <strong>tarjetas personalizadas de cumplea\u00f1os<\/strong> que serv\u00edan para fomentar la <strong>fidelizaci\u00f3n<\/strong> de los clientes. Tambi\u00e9n abog\u00f3, entre otras cosas, por la utilizaci\u00f3n de los <strong>cupones descuento<\/strong>, lo que a la larga ha otorgado cotas de rentabilidad a las empresas por el <strong>aumento de la demanda<\/strong>.<\/p>\n<p>Sin duda, la figura de Jay Conrad Livinson, quien puso sus conocimientos al servicio de agencias de primer nivel como <strong>Leo Burnett<\/strong>, es una de las m\u00e1s importantes en la <strong>globalizaci\u00f3n<\/strong> del marketing, independientemente de los recursos de las empresas.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>No son pocas las ocasiones en las que en esta tribuna hemos hablado de las estrategias y t\u00e9cnicas de mercadotecnia no convencionales para satisfacer un determinado objetivo. Una propuesta denominada popularmente como marketing de guerrilla. En esta ocasi\u00f3n rendimos homenaje al autor que dio vida a este concepto, quien no fue otro que Jay Conrad Levinson, fallecido en 2013. Fue&#8230;<\/p>\n","protected":false},"author":1,"featured_media":26239,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1357,38,557],"tags":[],"class_list":["post-26238","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-creativos-y-creatividad","category-marketing","category-publicidad-2","has_thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Jay Conrad Levinson, precursor del &#039;marketing de guerrilla&#039; - creaerte.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.creaerte.com\/live\/jay-conrad-levinson-precursor-del-marketing-guerrilla\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jay Conrad Levinson, precursor del &#039;marketing de guerrilla&#039; - creaerte.com\" \/>\n<meta property=\"og:description\" content=\"No son pocas las ocasiones en las que en esta tribuna hemos hablado de las estrategias y t\u00e9cnicas de mercadotecnia no convencionales para satisfacer un determinado objetivo. 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