{"id":26252,"date":"2019-10-01T10:40:15","date_gmt":"2019-10-01T09:40:15","guid":{"rendered":"http:\/\/www.creaerte.com\/live\/?p=26252"},"modified":"2019-10-01T16:35:15","modified_gmt":"2019-10-01T15:35:15","slug":"ecomarketing-gana-protagonismo","status":"publish","type":"post","link":"https:\/\/www.creaerte.com\/live\/ecomarketing-gana-protagonismo\/","title":{"rendered":"El ecomarketing gana protagonismo"},"content":{"rendered":"<p style=\"text-align: left;\">La preservaci\u00f3n del <strong>medio natural<\/strong> est\u00e1 en el candelero y nadie quiere quedarse atr\u00e1s en la carrera por las buenas <strong>causas medioambientales<\/strong>. Es por ello por lo que en los \u00faltimos a\u00f1os est\u00e1 ganando protagonismo el <strong>ecomarketing<\/strong>. A modo de ejemplo, hoy os traemos la pieza que <strong>LG<\/strong> ha realizado para ahondar en su particular <strong>Reto Smart Green<\/strong>, un movimiento a trav\u00e9s del cual se intenta involucrar a los empleados de la compa\u00f1\u00eda, as\u00ed como a los consumidores que optan por los diferentes productos.<\/p>\n<p>Si bien la empresa aboga por que la tecnolog\u00eda, el ser humano y el planeta formen un mismo equipo, LG pone de manifiesto su buen hacer en cuanto a <strong>ecotecnolog\u00eda <\/strong>para reducir las emisiones de <strong>di\u00f3xido de carbono<\/strong>, concretamente hasta 55.000 toneladas en un a\u00f1o. Es decir, lo que absorben 11.000 \u00e1rboles en el mismo tiempo. Tambi\u00e9n se hace menci\u00f3n a la disminuci\u00f3n del consumo de electricidad.<\/p>\n<p>Con el trasfondo de la <strong>eficiencia productiva<\/strong>, la campa\u00f1a pone de manifiesto la importancia del <strong>ahorro energ\u00e9tico<\/strong> en los modelos de producci\u00f3n. Una pieza audiovisual que en la <a href=\"https:\/\/www.lg.com\/es\/reto-lg-smart-green?gclid=Cj0KCQjw8svsBRDqARIsAHKVyqHJhUVwK0iBfuifs5LVTNRA7VwKTsNqsU0LVsJ4bWUA5VMBAVznSkkaAhQ4EALw_wcB&amp;gclsrc=aw.ds\" target=\"_blank\" rel=\"noopener\">plataforma de exhibici\u00f3n<\/a> va complementada con informaci\u00f3n \u00fatil y otras p\u00edldoras de inter\u00e9s. Sin duda, se trata de toda una evidencia al respecto de un ecomarketing que no es solo coto privado de organizaciones ecologistas, sino que tambi\u00e9n ha comenzado a llamar a las puertas de las grandes compa\u00f1\u00edas.<\/p>\n<p><iframe src=\"https:\/\/www.youtube.com\/embed\/35vK4hoy83s\" width=\"817\" height=\"468\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La preservaci\u00f3n del medio natural est\u00e1 en el candelero y nadie quiere quedarse atr\u00e1s en la carrera por las buenas causas medioambientales. Es por ello por lo que en los \u00faltimos a\u00f1os est\u00e1 ganando protagonismo el ecomarketing. A modo de ejemplo, hoy os traemos la pieza que LG ha realizado para ahondar en su particular Reto Smart Green, un movimiento&#8230;<\/p>\n","protected":false},"author":1,"featured_media":26253,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-26252","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","has_thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El ecomarketing gana protagonismo - creaerte.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.creaerte.com\/live\/ecomarketing-gana-protagonismo\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El ecomarketing gana protagonismo - creaerte.com\" \/>\n<meta property=\"og:description\" content=\"La preservaci\u00f3n del medio natural est\u00e1 en el candelero y nadie quiere quedarse atr\u00e1s en la carrera por las buenas causas medioambientales. 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A modo de ejemplo, hoy os traemos la pieza que LG ha realizado para ahondar en su particular Reto Smart Green, un movimiento...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.creaerte.com\/live\/ecomarketing-gana-protagonismo\/\" \/>\n<meta property=\"og:site_name\" content=\"creaerte.com\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/creaerte\" \/>\n<meta property=\"article:published_time\" content=\"2019-10-01T09:40:15+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-10-01T15:35:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2019\/10\/ecomarketing.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"817\" \/>\n\t<meta property=\"og:image:height\" content=\"468\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Creaerte\" \/>\n<meta name=\"twitter:site\" content=\"@Creaerte\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.creaerte.com\/live\/ecomarketing-gana-protagonismo\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/ecomarketing-gana-protagonismo\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/www.creaerte.com\/live\/#\/schema\/person\/acc9e93c6216bce2d569b1f0a99607f6\"},\"headline\":\"El ecomarketing gana protagonismo\",\"datePublished\":\"2019-10-01T09:40:15+00:00\",\"dateModified\":\"2019-10-01T15:35:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/ecomarketing-gana-protagonismo\/\"},\"wordCount\":251,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/ecomarketing-gana-protagonismo\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2019\/10\/ecomarketing.jpg\",\"articleSection\":[\"Noticias\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.creaerte.com\/live\/ecomarketing-gana-protagonismo\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.creaerte.com\/live\/ecomarketing-gana-protagonismo\/\",\"url\":\"https:\/\/www.creaerte.com\/live\/ecomarketing-gana-protagonismo\/\",\"name\":\"El ecomarketing gana protagonismo - 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