{"id":26277,"date":"2019-10-03T10:14:10","date_gmt":"2019-10-03T09:14:10","guid":{"rendered":"http:\/\/www.creaerte.com\/live\/?p=26277"},"modified":"2019-10-03T10:41:00","modified_gmt":"2019-10-03T09:41:00","slug":"los-designios-del-sr-destino-joker","status":"publish","type":"post","link":"https:\/\/www.creaerte.com\/live\/los-designios-del-sr-destino-joker\/","title":{"rendered":"Los designios del Sr. Destino con Joker"},"content":{"rendered":"<p>Cuando ya contamos las semanas para ver el nuevo anuncio de la <strong>Loter\u00eda de Navidad<\/strong> -uno de los m\u00e1s esperados en el mundo de la <strong>comunicaci\u00f3n publicitaria<\/strong>-, el mismo anunciante, <a href=\"https:\/\/www.loteriasyapuestas.es\/es\" rel=\"noopener\" target=\"_blank\"><strong>Loter\u00edas y Apuestas del Estado<\/strong><\/a>, nos ameniza la espera con un sabroso aperitivo en forma de <strong>campa\u00f1a audiovisual<\/strong>. No es otra que la que ha realizado la agencia <strong>Proximity<\/strong> para promocionar <strong>Joker<\/strong>, juego asociado a <strong>La Primitiva<\/strong>.<\/p>\n<p>Si bien en la mayor\u00eda de piezas de <strong>marketing lotero<\/strong> se intenta jugar con el <strong>concepto de la ilusi\u00f3n<\/strong>, en esta campa\u00f1a se incide en la ventajosa <strong>probabilidad matem\u00e1tica<\/strong> de salir airoso, ya que uno de cada cinco jugadores tiene premio. Es por ello por lo que, en un divertido y surrealista relato, el <strong>Sr. Destino<\/strong> es el encargado de decidir in situ desde la platea qui\u00e9nes son los agraciados en una particular audici\u00f3n teatral que intenta coordinar su secretario entre bambalinas.<\/p>\n<p>La campa\u00f1a cuenta con versiones de 30 y 45 segundos para <strong>televisi\u00f3n<\/strong>, as\u00ed como con adaptaciones para <strong>cine<\/strong>, <strong>radio<\/strong>, <strong>prensa escrita<\/strong>, <strong>publicidad en el lugar de venta<\/strong> y <strong>redes sociales<\/strong>. <\/p>\n<p><iframe width=\"817\" height=\"468\" src=\"https:\/\/www.youtube.com\/embed\/8Ky5eYZdpcU\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cuando ya contamos las semanas para ver el nuevo anuncio de la Loter\u00eda de Navidad -uno de los m\u00e1s esperados en el mundo de la comunicaci\u00f3n publicitaria-, el mismo anunciante, Loter\u00edas y Apuestas del Estado, nos ameniza la espera con un sabroso aperitivo en forma de campa\u00f1a audiovisual. No es otra que la que ha realizado la agencia Proximity para&#8230;<\/p>\n","protected":false},"author":1,"featured_media":26278,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1345],"tags":[],"class_list":["post-26277","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-audiovisual","has_thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Los designios del Sr. Destino con Joker - creaerte.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.creaerte.com\/live\/los-designios-del-sr-destino-joker\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Los designios del Sr. Destino con Joker - creaerte.com\" \/>\n<meta property=\"og:description\" content=\"Cuando ya contamos las semanas para ver el nuevo anuncio de la Loter\u00eda de Navidad -uno de los m\u00e1s esperados en el mundo de la comunicaci\u00f3n publicitaria-, el mismo anunciante, Loter\u00edas y Apuestas del Estado, nos ameniza la espera con un sabroso aperitivo en forma de campa\u00f1a audiovisual. No es otra que la que ha realizado la agencia Proximity para...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.creaerte.com\/live\/los-designios-del-sr-destino-joker\/\" \/>\n<meta property=\"og:site_name\" content=\"creaerte.com\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/creaerte\" \/>\n<meta property=\"article:published_time\" content=\"2019-10-03T09:14:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-10-03T09:41:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2019\/10\/Joker-post.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"817\" \/>\n\t<meta property=\"og:image:height\" content=\"468\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Creaerte\" \/>\n<meta name=\"twitter:site\" content=\"@Creaerte\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.creaerte.com\/live\/los-designios-del-sr-destino-joker\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/los-designios-del-sr-destino-joker\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/www.creaerte.com\/live\/#\/schema\/person\/acc9e93c6216bce2d569b1f0a99607f6\"},\"headline\":\"Los designios del Sr. Destino con Joker\",\"datePublished\":\"2019-10-03T09:14:10+00:00\",\"dateModified\":\"2019-10-03T09:41:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/los-designios-del-sr-destino-joker\/\"},\"wordCount\":197,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/los-designios-del-sr-destino-joker\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2019\/10\/Joker-post.jpg\",\"articleSection\":[\"Audiovisual\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.creaerte.com\/live\/los-designios-del-sr-destino-joker\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.creaerte.com\/live\/los-designios-del-sr-destino-joker\/\",\"url\":\"https:\/\/www.creaerte.com\/live\/los-designios-del-sr-destino-joker\/\",\"name\":\"Los designios del Sr. Destino con Joker - 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