{"id":26398,"date":"2019-10-22T11:22:02","date_gmt":"2019-10-22T10:22:02","guid":{"rendered":"http:\/\/www.creaerte.com\/live\/?p=26398"},"modified":"2019-10-22T12:06:25","modified_gmt":"2019-10-22T11:06:25","slug":"las-8-motivaciones-experienciales-del-marketing-contenidos","status":"publish","type":"post","link":"https:\/\/www.creaerte.com\/live\/las-8-motivaciones-experienciales-del-marketing-contenidos\/","title":{"rendered":"Las 8 motivaciones experienciales del marketing de contenidos"},"content":{"rendered":"<p>Por todos es sabido que en los \u00faltimos a\u00f1os el <strong>marketing de contenidos<\/strong> ha pasado a consolidarse como una <strong>herramienta estrat\u00e9gica<\/strong> en el <strong>plan global de comunicaci\u00f3n<\/strong> de aquellas empresas que no renuncian a una constante pujanza. No obstante, \u00bfcu\u00e1les son las motivaciones experienciales de aquellos que consumen este tipo de contenido?<\/p>\n<p>Tras analizar el comportamiento de <strong>60.000 consumidores<\/strong> en <strong>15 pa\u00edses<\/strong>, la firma internacional <strong>Verizon Media<\/strong> identific\u00f3 <strong>ocho conceptos<\/strong> repetidos como balance de la experiencia. Inspiraci\u00f3n, deleite, respuesta, conexi\u00f3n, observaci\u00f3n, entretenimiento, informaci\u00f3n y comodidad son los que m\u00e1s reconocen los usuarios a la hora de buscar <strong>contenido online<\/strong>.<\/p>\n<p>La <strong>profesionalizaci\u00f3n<\/strong> de estos departamentos y el consecuente aporte de <strong>valor a\u00f1adido<\/strong> que las marcas pueden obtener a trav\u00e9s de una <strong>baja inversi\u00f3n<\/strong> dispara la <strong>rentabilidad<\/strong> no ya en cuanto a ventas directas, sino m\u00e1s bien en lo que se refiere a la <strong>reputaci\u00f3n <\/strong> y al <strong>posicionamiento<\/strong>. Nociones, estas \u00faltimas, que convierten el marketing de contenidos en una suerte de llave maestra para la <strong>supervivencia<\/strong> y <strong>crecimiento<\/strong> de los negocios.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Por todos es sabido que en los \u00faltimos a\u00f1os el marketing de contenidos ha pasado a consolidarse como una herramienta estrat\u00e9gica en el plan global de comunicaci\u00f3n de aquellas empresas que no renuncian a una constante pujanza. No obstante, \u00bfcu\u00e1les son las motivaciones experienciales de aquellos que consumen este tipo de contenido? Tras analizar el comportamiento de 60.000 consumidores en&#8230;<\/p>\n","protected":false},"author":1,"featured_media":26400,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1129],"tags":[],"class_list":["post-26398","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-de-contenidos-2","has_thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Las 8 motivaciones experienciales del marketing de contenidos - creaerte.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.creaerte.com\/live\/las-8-motivaciones-experienciales-del-marketing-contenidos\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Las 8 motivaciones experienciales del marketing de contenidos - creaerte.com\" \/>\n<meta property=\"og:description\" content=\"Por todos es sabido que en los \u00faltimos a\u00f1os el marketing de contenidos ha pasado a consolidarse como una herramienta estrat\u00e9gica en el plan global de comunicaci\u00f3n de aquellas empresas que no renuncian a una constante pujanza. No obstante, \u00bfcu\u00e1les son las motivaciones experienciales de aquellos que consumen este tipo de contenido? Tras analizar el comportamiento de 60.000 consumidores en...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.creaerte.com\/live\/las-8-motivaciones-experienciales-del-marketing-contenidos\/\" \/>\n<meta property=\"og:site_name\" content=\"creaerte.com\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/creaerte\" \/>\n<meta property=\"article:published_time\" content=\"2019-10-22T10:22:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-10-22T11:06:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2019\/10\/teclear2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"817\" \/>\n\t<meta property=\"og:image:height\" content=\"468\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Creaerte\" \/>\n<meta name=\"twitter:site\" content=\"@Creaerte\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.creaerte.com\/live\/las-8-motivaciones-experienciales-del-marketing-contenidos\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/las-8-motivaciones-experienciales-del-marketing-contenidos\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/www.creaerte.com\/live\/#\/schema\/person\/acc9e93c6216bce2d569b1f0a99607f6\"},\"headline\":\"Las 8 motivaciones experienciales del marketing de contenidos\",\"datePublished\":\"2019-10-22T10:22:02+00:00\",\"dateModified\":\"2019-10-22T11:06:25+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/las-8-motivaciones-experienciales-del-marketing-contenidos\/\"},\"wordCount\":190,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/las-8-motivaciones-experienciales-del-marketing-contenidos\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2019\/10\/teclear2.jpg\",\"articleSection\":[\"Marketing de Contenidos\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.creaerte.com\/live\/las-8-motivaciones-experienciales-del-marketing-contenidos\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.creaerte.com\/live\/las-8-motivaciones-experienciales-del-marketing-contenidos\/\",\"url\":\"https:\/\/www.creaerte.com\/live\/las-8-motivaciones-experienciales-del-marketing-contenidos\/\",\"name\":\"Las 8 motivaciones experienciales del marketing de contenidos - 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