{"id":26458,"date":"2019-10-29T10:45:45","date_gmt":"2019-10-29T09:45:45","guid":{"rendered":"http:\/\/www.creaerte.com\/live\/?p=26458"},"modified":"2019-10-29T10:53:14","modified_gmt":"2019-10-29T09:53:15","slug":"la-importancia-las-infografias-marketing-contenidos","status":"publish","type":"post","link":"https:\/\/www.creaerte.com\/live\/la-importancia-las-infografias-marketing-contenidos\/","title":{"rendered":"La importancia de las infograf\u00edas en el marketing de contenidos"},"content":{"rendered":"<p>En una era marcada por la abundancia de <strong>est\u00edmulos en la red<\/strong> y por la <strong>sobreinformaci\u00f3n<\/strong> procedente de diferentes fuentes m\u00e1s o menos fiables, una buena historia ya no es suficiente para ganar la partida a la competencia. Para maximizar el <strong>n\u00famero de impactos<\/strong> y lograr una buena <strong>simbiosis<\/strong>, una dupla ganadora, es necesaria la presencia del <strong>dise\u00f1o gr\u00e1fico<\/strong> en la estrategia de <strong>marketing de contenidos<\/strong>.<\/p>\n<p>En este sentido, las <strong>infograf\u00edas<\/strong> son un aliado de lujo. Como <strong>representaci\u00f3n informativa<\/strong> de car\u00e1cter eminentemente visual, la creaci\u00f3n de este tipo de piezas requiere un <strong>trabajo al alim\u00f3n<\/strong> entre los <strong>redactores de contenidos<\/strong> y los <strong>t\u00e9cnicos de artes gr\u00e1ficas<\/strong>. El objetivo pasa por <strong>condensar la esencia informativa<\/strong> para configurar un producto que resulte atractivo.<\/p>\n<p>Tanto en <strong>medios de comunicaci\u00f3n<\/strong> convencionales como en tribunas dedicadas al <strong>marketing de contenidos<\/strong>, las infograf\u00edas no solo no pierden ripio, sino que las propuestas son cada vez m\u00e1s <strong>originales y certeras<\/strong> en sus objetivos de <strong>captar la atenci\u00f3n<\/strong> de consumidores y usuarios. Y es que el trabajo resultante combina la <strong>creatividad de los dise\u00f1adores<\/strong> con la <strong>capacidad de s\u00edntesis<\/strong> de los informadores.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En una era marcada por la abundancia de est\u00edmulos en la red y por la sobreinformaci\u00f3n procedente de diferentes fuentes m\u00e1s o menos fiables, una buena historia ya no es suficiente para ganar la partida a la competencia. Para maximizar el n\u00famero de impactos y lograr una buena simbiosis, una dupla ganadora, es necesaria la presencia del dise\u00f1o gr\u00e1fico en&#8230;<\/p>\n","protected":false},"author":1,"featured_media":26459,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1129],"tags":[],"class_list":["post-26458","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-de-contenidos-2","has_thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La importancia de las infograf\u00edas en el marketing de contenidos - creaerte.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.creaerte.com\/live\/la-importancia-las-infografias-marketing-contenidos\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La importancia de las infograf\u00edas en el marketing de contenidos - creaerte.com\" \/>\n<meta property=\"og:description\" content=\"En una era marcada por la abundancia de est\u00edmulos en la red y por la sobreinformaci\u00f3n procedente de diferentes fuentes m\u00e1s o menos fiables, una buena historia ya no es suficiente para ganar la partida a la competencia. 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