{"id":26472,"date":"2019-10-31T11:59:38","date_gmt":"2019-10-31T10:59:38","guid":{"rendered":"http:\/\/www.creaerte.com\/live\/?p=26472"},"modified":"2019-10-31T13:58:51","modified_gmt":"2019-10-31T12:58:51","slug":"twitter-acabara-la-propaganda-politica-pagada","status":"publish","type":"post","link":"https:\/\/www.creaerte.com\/live\/twitter-acabara-la-propaganda-politica-pagada\/","title":{"rendered":"Twitter acabar\u00e1 con la propaganda pol\u00edtica pagada"},"content":{"rendered":"<p><a href=\"https:\/\/twitter.com\/Creaerte\" target=\"_blank\"><strong>Twitter<\/strong><\/a> regresa sobre sus pasos. El gigante de la comunicaci\u00f3n prohibir\u00e1 <strong>a nivel mundial<\/strong> a partir del pr\u00f3ximo d\u00eda <strong>22 de noviembre<\/strong> la <strong>propaganda pol\u00edtica pagada<\/strong> con la presunta intenci\u00f3n de sanear el debate. Seg\u00fan ha anunciado en la misma red social el fundador y director ejecutivo de la compa\u00f1\u00eda, <strong>Jack Dorsey<\/strong>, \u00abel alcance del mensaje pol\u00edtico debe ganarse, no comprarse\u00bb.<\/p>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">We\u2019ve made the decision to stop all political advertising on Twitter globally. We believe political message reach should be earned, not bought. Why? A few reasons\u2026?<\/p>\n<p>\u2014 jack ??? (@jack) <a href=\"https:\/\/twitter.com\/jack\/status\/1189634360472829952?ref_src=twsrc%5Etfw\">October 30, 2019<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>La decisi\u00f3n de Twitter, especialmente en pa\u00edses como <strong>Estados Unidos<\/strong>, supondr\u00e1 todo un cambio de paradigma, teniendo en cuenta que en las \u00faltimas campa\u00f1as los partidos han volcado buena parte de sus esmeros en <strong>personalizar mensajes<\/strong> para lograr un mayor n\u00famero de impactos. De hecho, es evidente que gran parte del \u00e9xito de <strong>Donald Trump<\/strong> para hacerse con la presidencia de este pa\u00eds se bas\u00f3 en una estrategia de <strong>marketing pol\u00edtico<\/strong> donde los <strong>tuits patrocinados<\/strong> coparon buena parte de su apuesta.<\/p>\n<p>Aunque consciente de las grandes <strong>cantidades econ\u00f3micas<\/strong> que dejar\u00e1 de ingresar la plataforma por este concepto, el ejecutivo de Twitter defiende que, si bien \u00abla <strong>publicidad en Internet<\/strong> es incre\u00edblemente <strong>poderosa y muy efectiva<\/strong> para los anunciantes, ese poder conlleva <strong>riesgos significativos<\/strong> para la pol\u00edtica\u00bb. Todo un brindis por el &#8216;<strong>establishment<\/strong>&#8216; que, a la larga, beneficiar\u00e1 a los partidos de mayor calado en detrimento de otros cuyo mensaje no cala en medios convencionales o directamente aparece tergiversado.<\/p>\n<p>Ante este \u00f3rdago lanzado por Twitter, est\u00e1 por ver qu\u00e9 posici\u00f3n adoptan competidores como <strong>Google<\/strong> o <strong>Facebook<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Twitter regresa sobre sus pasos. El gigante de la comunicaci\u00f3n prohibir\u00e1 a nivel mundial a partir del pr\u00f3ximo d\u00eda 22 de noviembre la propaganda pol\u00edtica pagada con la presunta intenci\u00f3n de sanear el debate. Seg\u00fan ha anunciado en la misma red social el fundador y director ejecutivo de la compa\u00f1\u00eda, Jack Dorsey, \u00abel alcance del mensaje pol\u00edtico debe ganarse, no&#8230;<\/p>\n","protected":false},"author":1,"featured_media":26474,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1369,10],"tags":[],"class_list":["post-26472","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-politico","category-noticias","has_thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Twitter acabar\u00e1 con la propaganda pol\u00edtica pagada - creaerte.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.creaerte.com\/live\/twitter-acabara-la-propaganda-politica-pagada\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Twitter acabar\u00e1 con la propaganda pol\u00edtica pagada - creaerte.com\" \/>\n<meta property=\"og:description\" content=\"Twitter regresa sobre sus pasos. El gigante de la comunicaci\u00f3n prohibir\u00e1 a nivel mundial a partir del pr\u00f3ximo d\u00eda 22 de noviembre la propaganda pol\u00edtica pagada con la presunta intenci\u00f3n de sanear el debate. Seg\u00fan ha anunciado en la misma red social el fundador y director ejecutivo de la compa\u00f1\u00eda, Jack Dorsey, \u00abel alcance del mensaje pol\u00edtico debe ganarse, no...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.creaerte.com\/live\/twitter-acabara-la-propaganda-politica-pagada\/\" \/>\n<meta property=\"og:site_name\" content=\"creaerte.com\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/creaerte\" \/>\n<meta property=\"article:published_time\" content=\"2019-10-31T10:59:38+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-10-31T12:58:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2019\/10\/trump-post.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"817\" \/>\n\t<meta property=\"og:image:height\" content=\"468\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Creaerte\" \/>\n<meta name=\"twitter:site\" content=\"@Creaerte\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.creaerte.com\/live\/twitter-acabara-la-propaganda-politica-pagada\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/twitter-acabara-la-propaganda-politica-pagada\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/www.creaerte.com\/live\/#\/schema\/person\/acc9e93c6216bce2d569b1f0a99607f6\"},\"headline\":\"Twitter acabar\u00e1 con la propaganda pol\u00edtica pagada\",\"datePublished\":\"2019-10-31T10:59:38+00:00\",\"dateModified\":\"2019-10-31T12:58:51+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/twitter-acabara-la-propaganda-politica-pagada\/\"},\"wordCount\":291,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/twitter-acabara-la-propaganda-politica-pagada\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2019\/10\/trump-post.jpg\",\"articleSection\":[\"marketing pol\u00edtico\",\"Noticias\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.creaerte.com\/live\/twitter-acabara-la-propaganda-politica-pagada\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.creaerte.com\/live\/twitter-acabara-la-propaganda-politica-pagada\/\",\"url\":\"https:\/\/www.creaerte.com\/live\/twitter-acabara-la-propaganda-politica-pagada\/\",\"name\":\"Twitter acabar\u00e1 con la propaganda pol\u00edtica pagada - 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