{"id":26497,"date":"2019-11-05T13:27:45","date_gmt":"2019-11-05T12:27:45","guid":{"rendered":"http:\/\/www.creaerte.com\/live\/?p=26497"},"modified":"2019-11-05T13:28:50","modified_gmt":"2019-11-05T12:28:50","slug":"contenidos-estrategia-seo-las-piedras-filosofales-del-marketing-digital","status":"publish","type":"post","link":"https:\/\/www.creaerte.com\/live\/contenidos-estrategia-seo-las-piedras-filosofales-del-marketing-digital\/","title":{"rendered":"Contenidos, estrategia y SEO, las piedras filosofales del marketing digital"},"content":{"rendered":"<p>Ya ha llovido desde que surgi\u00f3 la necesidad de estar presente en el <strong>espectro digitalizado<\/strong> para resultar competitivos. En la actualidad, el mero <strong>presencialismo<\/strong> en la red no solo no es suficiente, sino que tambi\u00e9n puede incluso resultar <strong>contraproducente<\/strong> si no se sigue una m\u00ednima <strong>estrategia de actualizaci\u00f3n de contenidos<\/strong>. De lo contrario, la apat\u00eda digital puede desembocar en una <strong>p\u00e9rdida de reputaci\u00f3n online<\/strong> que afectar\u00e1 de forma directa al proceso de venta.<\/p>\n<p>Adem\u00e1s de la elaboraci\u00f3n de contenidos de calidad que puedan aportar un <strong>valor a\u00f1adido<\/strong> al <strong>p\u00fablico objetivo<\/strong>, se hace necesaria la implementaci\u00f3n de una estrategia. Y es que el <strong>marketing digital<\/strong> no ha de tratarse como un espect\u00e1culo de salvas al aire con p\u00f3lvora del rey, sino m\u00e1s bien como flechas de amor para generar <strong>engagement<\/strong>.<\/p>\n<p>El <strong>posicionamiento SEO<\/strong> es otros de los puntales. Los grandes buscadores como <strong>Google<\/strong> cambian constantemente sus <strong>algoritmos<\/strong> para premiar o penalizar ciertas pol\u00edticas, por lo que se hace imprescindible contar con <strong>profesionales<\/strong> en <strong>constante actualizaci\u00f3n<\/strong> para no perder ripio en esta suerte de batalla digital sin cuartel. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ya ha llovido desde que surgi\u00f3 la necesidad de estar presente en el espectro digitalizado para resultar competitivos. En la actualidad, el mero presencialismo en la red no solo no es suficiente, sino que tambi\u00e9n puede incluso resultar contraproducente si no se sigue una m\u00ednima estrategia de actualizaci\u00f3n de contenidos. De lo contrario, la apat\u00eda digital puede desembocar en una&#8230;<\/p>\n","protected":false},"author":1,"featured_media":26499,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1129,1282,10],"tags":[],"class_list":["post-26497","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-de-contenidos-2","category-marketing-digital","category-noticias","has_thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Contenidos, estrategia y SEO, las piedras filosofales del marketing digital - creaerte.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.creaerte.com\/live\/contenidos-estrategia-seo-las-piedras-filosofales-del-marketing-digital\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Contenidos, estrategia y SEO, las piedras filosofales del marketing digital - creaerte.com\" \/>\n<meta property=\"og:description\" content=\"Ya ha llovido desde que surgi\u00f3 la necesidad de estar presente en el espectro digitalizado para resultar competitivos. En la actualidad, el mero presencialismo en la red no solo no es suficiente, sino que tambi\u00e9n puede incluso resultar contraproducente si no se sigue una m\u00ednima estrategia de actualizaci\u00f3n de contenidos. 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