{"id":26579,"date":"2019-11-19T10:29:39","date_gmt":"2019-11-19T09:29:39","guid":{"rendered":"http:\/\/www.creaerte.com\/live\/?p=26579"},"modified":"2019-11-19T10:31:39","modified_gmt":"2019-11-19T09:31:39","slug":"mas-alla-del-click","status":"publish","type":"post","link":"https:\/\/www.creaerte.com\/live\/mas-alla-del-click\/","title":{"rendered":"M\u00e1s all\u00e1 del click"},"content":{"rendered":"<p>La consecuci\u00f3n de la <strong>interacci\u00f3n<\/strong> es el primer objetivo de toda estrategia de <strong>marketing de contenidos<\/strong>, pero no siempre la t\u00e1ctica que se pone en escena es la adecuada para alcanzar tal fin. Del mismo modo, una vez conseguido el <strong>click<\/strong> no siempre se da la talla. \u00bfQu\u00e9 debe haber m\u00e1s all\u00e1? <\/p>\n<p>El <strong>exceso de informaci\u00f3n<\/strong> puede hacer desistir al usuario. Los contenidos proporcionados, adem\u00e1s de \u00fatiles, deben ser concisos. De esta forma no solo se mejorar\u00e1 la <strong>experiencia<\/strong> de los clientes potenciales, sino que tambi\u00e9n existir\u00e1 una repercusi\u00f3n positiva en el <strong>posicionamiento en buscadores<\/strong>. Esto \u00faltimo favorecer\u00e1 que muchos navegantes que hasta la fecha no conoc\u00edan nada de nuestra marca puedan comenzar a familiarizarse con la firma.<\/p>\n<p>Una vez conseguido el <strong>click<\/strong>, todo responsable de marketing de contenidos ha de saber que el usuario busca satisfacer una <strong>necesidad informativa<\/strong>, por lo que se hace imprescindible la creaci\u00f3n de <strong>contenido original<\/strong> y de <strong>inter\u00e9s<\/strong>. Y es que la pol\u00edtica del <strong>copiar y pegar<\/strong> es uno de los mayores <strong>enemigos<\/strong> de esta vertiente del marketing por parte de aquellos que practican el <strong>intrusismo<\/strong>. Unas <strong>duplicidades<\/strong>, por cierto, que Google sabe detectar para <strong>castigar el posicionamiento<\/strong>. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>La consecuci\u00f3n de la interacci\u00f3n es el primer objetivo de toda estrategia de marketing de contenidos, pero no siempre la t\u00e1ctica que se pone en escena es la adecuada para alcanzar tal fin. Del mismo modo, una vez conseguido el click no siempre se da la talla. \u00bfQu\u00e9 debe haber m\u00e1s all\u00e1? El exceso de informaci\u00f3n puede hacer desistir al&#8230;<\/p>\n","protected":false},"author":1,"featured_media":26580,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1129],"tags":[],"class_list":["post-26579","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-de-contenidos-2","has_thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>M\u00e1s all\u00e1 del click - creaerte.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.creaerte.com\/live\/mas-alla-del-click\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"M\u00e1s all\u00e1 del click - creaerte.com\" \/>\n<meta property=\"og:description\" content=\"La consecuci\u00f3n de la interacci\u00f3n es el primer objetivo de toda estrategia de marketing de contenidos, pero no siempre la t\u00e1ctica que se pone en escena es la adecuada para alcanzar tal fin. 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