{"id":26729,"date":"2019-12-16T11:59:08","date_gmt":"2019-12-16T10:59:08","guid":{"rendered":"http:\/\/www.creaerte.com\/live\/?p=26729"},"modified":"2019-12-16T12:13:27","modified_gmt":"2019-12-16T11:13:27","slug":"philip-kotler-padre-del-marketing-institucionalizado","status":"publish","type":"post","link":"https:\/\/www.creaerte.com\/live\/philip-kotler-padre-del-marketing-institucionalizado\/","title":{"rendered":"Philip Kotler, el padre del marketing institucionalizado"},"content":{"rendered":"<p>Motorola, IBM o Merck son solo algunas de las marcas m\u00e1s prestigiosas que han contado con sus servicios de consultor\u00eda. Hablamos del creativo <strong>Philip Kotler<\/strong> (Chicago, 1931), quien puede presumir con orgullo de ser uno de los <strong>padres del marketing moderno e institucionalizado<\/strong>.  <\/p>\n<p>Creador de las <strong>cuatro &#8216;P&#8217; del marketing<\/strong> (producto, precio, promoci\u00f3n y plaza de distribuci\u00f3n), Kotler no solo llev\u00f3 su <strong>modelo visionario<\/strong> al campo de batalla, sino que tambi\u00e9n dej\u00f3 un legado en el <strong>campo acad\u00e9mico<\/strong>. Especialmente conocida y asumida es su obra <a href=\"https:\/\/www.amazon.es\/Los-pecados-capitales-del-marketing\/dp\/8498754631\/ref=asc_df_8498754631\/?tag=googshopes-21&#038;linkCode=df0&#038;hvadid=198973898084&#038;hvpos=1o1&#038;hvnetw=g&#038;hvrand=11672810204192275359&#038;hvpone=&#038;hvptwo=&#038;hvqmt=&#038;hvdev=c&#038;hvdvcmdl=&#038;hvlocint=&#038;hvlocphy=1005476&#038;hvtargid=pla-446036176764&#038;psc=1\" rel=\"noopener\" target=\"_blank\"><strong>Los diez pecados capitales del marketing<\/strong><\/a>, donde detalla pr\u00e1cticas que a la postre pueden resultar err\u00f3neas en todo ejercicio de <strong>planificaci\u00f3n<\/strong> y <strong>ejecuci\u00f3n<\/strong>. En su haber cuenta con <strong>medio centenar de obras publicadas<\/strong> que han servido de muleta a <strong>docentes<\/strong> e <strong>investigadores<\/strong>.<\/p>\n<p>Kotler incidi\u00f3 en conceptos como la <strong>segmentaci\u00f3n<\/strong> y el <strong>posicionamiento<\/strong> a trav\u00e9s de la <strong>diferenciaci\u00f3n<\/strong>, dotando al marketing de un aura no solo enfocado al proceso de <strong>comercializaci\u00f3n<\/strong>, sino tambi\u00e9n al <strong>\u00e1mbito social<\/strong> para favorecer la <strong>interacci\u00f3n<\/strong>. Y es que en sus ensayos no faltan pautas sobre el <strong>comportamiento<\/strong> de los <strong>consumidores<\/strong> y usuarios, siendo esta una de las claves de sus acertados <strong>postulados<\/strong> para configurar definidas <strong>estrategias<\/strong>.   <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Motorola, IBM o Merck son solo algunas de las marcas m\u00e1s prestigiosas que han contado con sus servicios de consultor\u00eda. Hablamos del creativo Philip Kotler (Chicago, 1931), quien puede presumir con orgullo de ser uno de los padres del marketing moderno e institucionalizado. Creador de las cuatro &#8216;P&#8217; del marketing (producto, precio, promoci\u00f3n y plaza de distribuci\u00f3n), Kotler no solo&#8230;<\/p>\n","protected":false},"author":1,"featured_media":26730,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1357],"tags":[],"class_list":["post-26729","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-creativos-y-creatividad","has_thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Philip Kotler, el padre del marketing institucionalizado - creaerte.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.creaerte.com\/live\/philip-kotler-padre-del-marketing-institucionalizado\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Philip Kotler, el padre del marketing institucionalizado - creaerte.com\" \/>\n<meta property=\"og:description\" content=\"Motorola, IBM o Merck son solo algunas de las marcas m\u00e1s prestigiosas que han contado con sus servicios de consultor\u00eda. Hablamos del creativo Philip Kotler (Chicago, 1931), quien puede presumir con orgullo de ser uno de los padres del marketing moderno e institucionalizado. Creador de las cuatro &#8216;P&#8217; del marketing (producto, precio, promoci\u00f3n y plaza de distribuci\u00f3n), Kotler no solo...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.creaerte.com\/live\/philip-kotler-padre-del-marketing-institucionalizado\/\" \/>\n<meta property=\"og:site_name\" content=\"creaerte.com\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/creaerte\" \/>\n<meta property=\"article:published_time\" content=\"2019-12-16T10:59:08+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-12-16T11:13:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2019\/12\/Philip-Kolter-POST.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"817\" \/>\n\t<meta property=\"og:image:height\" content=\"468\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Creaerte\" \/>\n<meta name=\"twitter:site\" content=\"@Creaerte\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.creaerte.com\/live\/philip-kotler-padre-del-marketing-institucionalizado\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/philip-kotler-padre-del-marketing-institucionalizado\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/www.creaerte.com\/live\/#\/schema\/person\/acc9e93c6216bce2d569b1f0a99607f6\"},\"headline\":\"Philip Kotler, el padre del marketing institucionalizado\",\"datePublished\":\"2019-12-16T10:59:08+00:00\",\"dateModified\":\"2019-12-16T11:13:27+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/philip-kotler-padre-del-marketing-institucionalizado\/\"},\"wordCount\":217,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/philip-kotler-padre-del-marketing-institucionalizado\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2019\/12\/Philip-Kolter-POST.jpg\",\"articleSection\":[\"Creativos y creatividad\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.creaerte.com\/live\/philip-kotler-padre-del-marketing-institucionalizado\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.creaerte.com\/live\/philip-kotler-padre-del-marketing-institucionalizado\/\",\"url\":\"https:\/\/www.creaerte.com\/live\/philip-kotler-padre-del-marketing-institucionalizado\/\",\"name\":\"Philip Kotler, el padre del marketing institucionalizado - 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