{"id":26741,"date":"2019-12-17T11:55:06","date_gmt":"2019-12-17T10:55:06","guid":{"rendered":"http:\/\/www.creaerte.com\/live\/?p=26741"},"modified":"2019-12-17T11:57:07","modified_gmt":"2019-12-17T10:57:07","slug":"invisible-soledad","status":"publish","type":"post","link":"https:\/\/www.creaerte.com\/live\/invisible-soledad\/","title":{"rendered":"Invisible soledad"},"content":{"rendered":"<p>En Espa\u00f1a hay <strong>dos millones de personas mayores de 65 a\u00f1os<\/strong> que viven en situaci\u00f3n de <strong>soledad<\/strong>, seg\u00fan datos del <strong>Instituto Nacional de Estad\u00edstica<\/strong>. Con el objetivo de mitigar, en parte, esta situaci\u00f3n no deseada durante las fiestas navide\u00f1as, <strong>BBK<\/strong> present\u00f3 hace varias semanas su campa\u00f1a <a href=\"https:\/\/www.bbk.eus\/es\/noticias\/una-escultura-hiperrealista-ubicada-en-el-centro-de-bilbao-denuncia-la-soledad-de-las-personas-mayores\/\" rel=\"noopener\" target=\"_blank\"><em><strong>Invisible soledad<\/strong><\/em><\/a>. La iniciativa consisti\u00f3 en colocar una <strong>escultura<\/strong> tan <strong>realista<\/strong> que incluso lleg\u00f3 a confundir la percepci\u00f3n de los viandantes del <strong>Paseo del Arenal<\/strong>, en <strong>Bilbao<\/strong>. <\/p>\n<p>La idea, que ha sido desarrollada por la agencia <a href=\"https:\/\/www.llorenteycuenca.com\/\" rel=\"noopener\" target=\"_blank\"><strong>LLYC<\/strong><\/a>, ha cumplido tanto las expectativas que la <strong>entidad bancaria<\/strong> se ha visto obligada a <strong>ampliar el plazo<\/strong> de su programa para que tanto los mayores como las familias interesadas en acoger a una persona en soledad por un d\u00eda puedan ponerse de acuerdo. El objetivo es que ninguno de nuestros mayores pase solo estas fiestas navide\u00f1as.<\/p>\n<p>La escultura en cuesti\u00f3n es la aut\u00e9ntica r\u00e9plica de <strong>Mercedes<\/strong>, una mujer bilba\u00edna de 89 a\u00f1os. El escultor, que ha titulado su obra como <em><strong>La \u00faltima persona fallecida en soledad<\/strong><\/em>, es Rub\u00e9n Orozco. <\/p>\n<p><iframe width=\"817\" height=\"468\" src=\"https:\/\/www.youtube.com\/embed\/d4CAYCwcvv4\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>En Espa\u00f1a hay dos millones de personas mayores de 65 a\u00f1os que viven en situaci\u00f3n de soledad, seg\u00fan datos del Instituto Nacional de Estad\u00edstica. Con el objetivo de mitigar, en parte, esta situaci\u00f3n no deseada durante las fiestas navide\u00f1as, BBK present\u00f3 hace varias semanas su campa\u00f1a Invisible soledad. La iniciativa consisti\u00f3 en colocar una escultura tan realista que incluso lleg\u00f3&#8230;<\/p>\n","protected":false},"author":1,"featured_media":26742,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1371],"tags":[1211],"class_list":["post-26741","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-social","tag-marketing-social","has_thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Invisible soledad - creaerte.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.creaerte.com\/live\/invisible-soledad\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Invisible soledad - creaerte.com\" \/>\n<meta property=\"og:description\" content=\"En Espa\u00f1a hay dos millones de personas mayores de 65 a\u00f1os que viven en situaci\u00f3n de soledad, seg\u00fan datos del Instituto Nacional de Estad\u00edstica. Con el objetivo de mitigar, en parte, esta situaci\u00f3n no deseada durante las fiestas navide\u00f1as, BBK present\u00f3 hace varias semanas su campa\u00f1a Invisible soledad. 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