{"id":26866,"date":"2020-01-09T10:27:18","date_gmt":"2020-01-09T09:27:18","guid":{"rendered":"http:\/\/www.creaerte.com\/live\/?p=26866"},"modified":"2020-01-09T10:30:22","modified_gmt":"2020-01-09T09:30:22","slug":"este-ano-se","status":"publish","type":"post","link":"https:\/\/www.creaerte.com\/live\/este-ano-se\/","title":{"rendered":"Este a\u00f1o s\u00e9 que s\u00ed"},"content":{"rendered":"<p><em><strong>S\u00e9 que s\u00ed<\/strong><\/em>. Con este mensaje corto y contundente, <a href=\"https:\/\/www.elcorteingles.es\/\" rel=\"noopener\" target=\"_blank\"><strong>El Corte Ingl\u00e9s<\/strong><\/a> ha dado esta misma semana el pistoletazo de salida a su nueva <strong>campa\u00f1a<\/strong> para promocionar las <strong>tradicionales rebajas<\/strong>. Todo mediante un spot en el que la compa\u00f1\u00eda hace un gui\u00f1o a los nuevos prop\u00f3sitos que muchos ciudadanos se marcan para s\u00ed mismos en estas primeras fechas del a\u00f1o.<\/p>\n<p>Este trabajo audiovisual ha sido obra de la agencia creativa <a href=\"http:\/\/www.pinguinotorreblanca.com\/\" rel=\"noopener\" target=\"_blank\"><strong>Ping\u00fcino Torreblanca<\/strong><\/a>, que hace unos a\u00f1os ya fue la encargada de dar forma a la campa\u00f1a denominada <em><strong>Qui\u00e9reteme<\/strong><\/em>. En esta ocasi\u00f3n, al igual que en aquel ejercicio de 2017, se ha vuelto a focalizar el concepto no tanto en los grandes almacenes y s\u00ed en los propios <strong>consumidores<\/strong>.<\/p>\n<p>Con una canci\u00f3n configurada al efecto por la productora <a href=\"https:\/\/oeomusica.com\/\" rel=\"noopener\" target=\"_blank\"><strong>OEO M\u00fasica<\/strong><\/a> para esta <strong>narraci\u00f3n audiovisual<\/strong>, El Corte Ingl\u00e9s huye as\u00ed de discursos trascendentales en una campa\u00f1a que tambi\u00e9n cuenta con adaptaciones para <strong>radio<\/strong>, <strong>prensa escrita<\/strong> y <strong>publicidad exterior<\/strong>.<\/p>\n<p><iframe width=\"817\" height=\"468\" src=\"https:\/\/www.youtube.com\/embed\/d0h6euu4XSo\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>S\u00e9 que s\u00ed. Con este mensaje corto y contundente, El Corte Ingl\u00e9s ha dado esta misma semana el pistoletazo de salida a su nueva campa\u00f1a para promocionar las tradicionales rebajas. Todo mediante un spot en el que la compa\u00f1\u00eda hace un gui\u00f1o a los nuevos prop\u00f3sitos que muchos ciudadanos se marcan para s\u00ed mismos en estas primeras fechas del a\u00f1o&#8230;.<\/p>\n","protected":false},"author":1,"featured_media":26867,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1345],"tags":[],"class_list":["post-26866","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-audiovisual","has_thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Este a\u00f1o s\u00e9 que s\u00ed - creaerte.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.creaerte.com\/live\/este-ano-se\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Este a\u00f1o s\u00e9 que s\u00ed - creaerte.com\" \/>\n<meta property=\"og:description\" content=\"S\u00e9 que s\u00ed. Con este mensaje corto y contundente, El Corte Ingl\u00e9s ha dado esta misma semana el pistoletazo de salida a su nueva campa\u00f1a para promocionar las tradicionales rebajas. Todo mediante un spot en el que la compa\u00f1\u00eda hace un gui\u00f1o a los nuevos prop\u00f3sitos que muchos ciudadanos se marcan para s\u00ed mismos en estas primeras fechas del a\u00f1o....\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.creaerte.com\/live\/este-ano-se\/\" \/>\n<meta property=\"og:site_name\" content=\"creaerte.com\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/creaerte\" \/>\n<meta property=\"article:published_time\" content=\"2020-01-09T09:27:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-01-09T09:30:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2020\/01\/corte-ingl\u00e9s.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"817\" \/>\n\t<meta property=\"og:image:height\" content=\"468\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Creaerte\" \/>\n<meta name=\"twitter:site\" content=\"@Creaerte\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.creaerte.com\/live\/este-ano-se\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/este-ano-se\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/www.creaerte.com\/live\/#\/schema\/person\/acc9e93c6216bce2d569b1f0a99607f6\"},\"headline\":\"Este a\u00f1o s\u00e9 que s\u00ed\",\"datePublished\":\"2020-01-09T09:27:18+00:00\",\"dateModified\":\"2020-01-09T09:30:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/este-ano-se\/\"},\"wordCount\":178,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/este-ano-se\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2020\/01\/corte-ingl\u00e9s.jpg\",\"articleSection\":[\"Audiovisual\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.creaerte.com\/live\/este-ano-se\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.creaerte.com\/live\/este-ano-se\/\",\"url\":\"https:\/\/www.creaerte.com\/live\/este-ano-se\/\",\"name\":\"Este a\u00f1o s\u00e9 que s\u00ed - 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