{"id":27019,"date":"2020-01-28T12:18:11","date_gmt":"2020-01-28T11:18:11","guid":{"rendered":"http:\/\/www.creaerte.com\/live\/?p=27019"},"modified":"2020-01-28T12:33:15","modified_gmt":"2020-01-28T11:33:15","slug":"autocontrol-la-caza-influencers","status":"publish","type":"post","link":"https:\/\/www.creaerte.com\/live\/autocontrol-la-caza-influencers\/","title":{"rendered":"Autocontrol, a la caza de &#8216;influencers&#8217;"},"content":{"rendered":"<p>Hasta ahora era un as en la manga de muchos <strong>anunciantes<\/strong>, pero puede que la <strong>gallina de los huevos de oro<\/strong> tenga sus d\u00edas contados. <a href=\"https:\/\/www.autocontrol.es\/\" rel=\"noopener\" target=\"_blank\"><strong>Autocontrol<\/strong><\/a>, la asociaci\u00f3n para la regulaci\u00f3n de la <strong>comunicaci\u00f3n comercial<\/strong>, ha advertido a la <strong><em>influencer<\/em><\/strong> <a href=\"https:\/\/www.instagram.com\/paulinaeriksson\/\" rel=\"noopener\" target=\"_blank\">Paulina Eriksson<\/a> por vulnerar la normativa debido a que no avis\u00f3 a sus seguidores de que el <strong>contenido de una publicaci\u00f3n<\/strong> estaba <strong>patrocinado<\/strong>.<\/p>\n<p>Es la primera vez que en Espa\u00f1a este organismo independiente y aut\u00f3nomo formado por anunciantes y agencias de publicidad abre una <strong>investigaci\u00f3n<\/strong> al respecto de una <strong>modalidad publicitaria<\/strong> relativamente nueva. En el caso en cuesti\u00f3n, la <strong><em>instagrammer<\/em><\/strong> sueca hac\u00eda menci\u00f3n a la marca <strong>Urbanista<\/strong> en una imagen en la que aparec\u00eda con unos auriculares.<\/p>\n<p>Toda vez le fue notificada la apertura del expediente, la <strong><em>influencer<\/em><\/strong> a\u00f1adi\u00f3 al contenido la etiqueta <strong>#ad<\/strong>, la cual sirve para diferenciar este tipo de publicaciones comerciales. No obstante, Autocontrol defiende que tal inserci\u00f3n se hizo de forma diluida y pasando desapercibida para el p\u00fablico, tal y como recoge el portal <a href=\"https:\/\/www.marketingdirecto.com\/marketing-general\/agencias\/autocontrol-advierte-a-una-influencer-por-no-etiquetar-correctamente-un-contenido-promocional\" rel=\"noopener\" target=\"_blank\"><strong>marketingdirecto.com<\/strong><\/a>. La protagonista, no obstante, no podr\u00e1 recibir sanci\u00f3n alguna, ya que tan solo pueden sufrirlas aquellos sujetos u organizaciones que se sometan de forma voluntaria a esta labor de vigilancia y <strong>buena praxis<\/strong> en materia publicitaria.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hasta ahora era un as en la manga de muchos anunciantes, pero puede que la gallina de los huevos de oro tenga sus d\u00edas contados. Autocontrol, la asociaci\u00f3n para la regulaci\u00f3n de la comunicaci\u00f3n comercial, ha advertido a la influencer Paulina Eriksson por vulnerar la normativa debido a que no avis\u00f3 a sus seguidores de que el contenido de una&#8230;<\/p>\n","protected":false},"author":1,"featured_media":27020,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1372],"tags":[],"class_list":["post-27019","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-redes-sociales","has_thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Autocontrol, a la caza de &#039;influencers&#039; - creaerte.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.creaerte.com\/live\/autocontrol-la-caza-influencers\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Autocontrol, a la caza de &#039;influencers&#039; - creaerte.com\" \/>\n<meta property=\"og:description\" content=\"Hasta ahora era un as en la manga de muchos anunciantes, pero puede que la gallina de los huevos de oro tenga sus d\u00edas contados. Autocontrol, la asociaci\u00f3n para la regulaci\u00f3n de la comunicaci\u00f3n comercial, ha advertido a la influencer Paulina Eriksson por vulnerar la normativa debido a que no avis\u00f3 a sus seguidores de que el contenido de una...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.creaerte.com\/live\/autocontrol-la-caza-influencers\/\" \/>\n<meta property=\"og:site_name\" content=\"creaerte.com\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/creaerte\" \/>\n<meta property=\"article:published_time\" content=\"2020-01-28T11:18:11+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-01-28T11:33:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2020\/01\/autocontrol.png\" \/>\n\t<meta property=\"og:image:width\" content=\"817\" \/>\n\t<meta property=\"og:image:height\" content=\"468\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Creaerte\" \/>\n<meta name=\"twitter:site\" content=\"@Creaerte\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.creaerte.com\/live\/autocontrol-la-caza-influencers\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/autocontrol-la-caza-influencers\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/www.creaerte.com\/live\/#\/schema\/person\/acc9e93c6216bce2d569b1f0a99607f6\"},\"headline\":\"Autocontrol, a la caza de &#8216;influencers&#8217;\",\"datePublished\":\"2020-01-28T11:18:11+00:00\",\"dateModified\":\"2020-01-28T11:33:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/autocontrol-la-caza-influencers\/\"},\"wordCount\":228,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/autocontrol-la-caza-influencers\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2020\/01\/autocontrol.png\",\"articleSection\":[\"Redes Sociales\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.creaerte.com\/live\/autocontrol-la-caza-influencers\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.creaerte.com\/live\/autocontrol-la-caza-influencers\/\",\"url\":\"https:\/\/www.creaerte.com\/live\/autocontrol-la-caza-influencers\/\",\"name\":\"Autocontrol, a la caza de 'influencers' - 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