{"id":27074,"date":"2020-02-04T12:53:03","date_gmt":"2020-02-04T11:53:03","guid":{"rendered":"http:\/\/www.creaerte.com\/live\/?p=27074"},"modified":"2020-02-04T13:41:11","modified_gmt":"2020-02-04T12:41:11","slug":"jeep-reinventa-dia-la-marmota","status":"publish","type":"post","link":"https:\/\/www.creaerte.com\/live\/jeep-reinventa-dia-la-marmota\/","title":{"rendered":"Jeep reinventa el &#8216;D\u00eda de la Marmota&#8217;"},"content":{"rendered":"<p>Con un pu\u00f1ado de a\u00f1os m\u00e1s que en aquella <strong>pel\u00edcula<\/strong> estrenada en <strong>1993<\/strong>, <strong>Bill Murray<\/strong> vuelve a despertarse a las 06.00 horas al ritmo de <em><strong><strong>I Got You Babe<\/strong><\/strong><\/em>, tal y como suced\u00eda en <em><strong>Atrapado en el tiempo<\/strong><\/em>. Si bien en varias ocasiones hemos comentado que el marketing de contenidos ha de ajustarse a las tem\u00e1ticas y a los criterios de b\u00fasqueda para satisfacer las necesidades de los usuarios, el <strong>marketing tradicional<\/strong> tampoco es ajeno a aprovechar d\u00edas se\u00f1alados para causar un mayor <strong>impacto<\/strong>.<\/p>\n<p>Es el caso del anuncio que <a href=\"https:\/\/www.jeep.es\/?&#038;&#038;campaignid=SEM_Marca-Pura-Jeep-Range_BRND_EXCT_ALL_ESP_NONP_Range_Defensa&#038;advertiserid=google&#038;bannerid=kwd&#038;source=sem&#038;gclid=CjwKCAiAyeTxBRBvEiwAuM8dneu0uHTtXQ7MI9Zi6uHxfbbCWeP4TCVZdh-PYWhBkX3yg5f3oNzp5xoCj4gQAvD_BwE&#038;mkwid=sSBzRBEaS_384415683087_jeep_e_c&#038;mtid=[tracker_id]&#038;slid=&#038;product_id=\" rel=\"noopener\" target=\"_blank\"><strong>Jeep<\/strong><\/a> lanz\u00f3 el pasado domingo en el descanso de la <strong>Super Bowl<\/strong>. Y es que este evento deportivo, uno de los m\u00e1s vistos del a\u00f1o a nivel mundial, coincid\u00eda esta vez en el calendario con <strong>El D\u00eda de la Marmota<\/strong>, una tradicional fiesta celebrada en la localidad estadounidense de <strong>Punxsutawney<\/strong> en la que, a trav\u00e9s del comportamiento del citado animal en un determinado momento, se predice si la <strong>primavera<\/strong> se adelantar\u00e1 en el presente ejercicio.<\/p>\n<p>En esta ocasi\u00f3n, el actor tiene la suerte de encontrarse con un <strong>Jeep Gladiator<\/strong> con el que diariamente corre aventuras, por lo que, al contrario de lo que suced\u00eda en la pel\u00edcula, ya no le importa vivir atrapado en una misma jornada. El spot, que cuenta con una <strong>cuidada producci\u00f3n<\/strong>, ha gozado de la aclamaci\u00f3n popular en todo el mundo y no ha tardado en <strong>viralizarse<\/strong>. <\/p>\n<p><iframe width=\"817\" height=\"468\" src=\"https:\/\/www.youtube.com\/embed\/AnhzGUcENWo\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Con un pu\u00f1ado de a\u00f1os m\u00e1s que en aquella pel\u00edcula estrenada en 1993, Bill Murray vuelve a despertarse a las 06.00 horas al ritmo de I Got You Babe, tal y como suced\u00eda en Atrapado en el tiempo. Si bien en varias ocasiones hemos comentado que el marketing de contenidos ha de ajustarse a las tem\u00e1ticas y a los criterios&#8230;<\/p>\n","protected":false},"author":1,"featured_media":27075,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[38],"tags":[],"class_list":["post-27074","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","has_thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Jeep reinventa el &#039;D\u00eda de la Marmota&#039; - creaerte.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.creaerte.com\/live\/jeep-reinventa-dia-la-marmota\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jeep reinventa el &#039;D\u00eda de la Marmota&#039; - creaerte.com\" \/>\n<meta property=\"og:description\" content=\"Con un pu\u00f1ado de a\u00f1os m\u00e1s que en aquella pel\u00edcula estrenada en 1993, Bill Murray vuelve a despertarse a las 06.00 horas al ritmo de I Got You Babe, tal y como suced\u00eda en Atrapado en el tiempo. Si bien en varias ocasiones hemos comentado que el marketing de contenidos ha de ajustarse a las tem\u00e1ticas y a los criterios...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.creaerte.com\/live\/jeep-reinventa-dia-la-marmota\/\" \/>\n<meta property=\"og:site_name\" content=\"creaerte.com\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/creaerte\" \/>\n<meta property=\"article:published_time\" content=\"2020-02-04T11:53:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-02-04T12:41:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2020\/02\/Marmota.png\" \/>\n\t<meta property=\"og:image:width\" content=\"817\" \/>\n\t<meta property=\"og:image:height\" content=\"468\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Creaerte\" \/>\n<meta name=\"twitter:site\" content=\"@Creaerte\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.creaerte.com\/live\/jeep-reinventa-dia-la-marmota\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/jeep-reinventa-dia-la-marmota\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/www.creaerte.com\/live\/#\/schema\/person\/acc9e93c6216bce2d569b1f0a99607f6\"},\"headline\":\"Jeep reinventa el &#8216;D\u00eda de la Marmota&#8217;\",\"datePublished\":\"2020-02-04T11:53:03+00:00\",\"dateModified\":\"2020-02-04T12:41:11+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/jeep-reinventa-dia-la-marmota\/\"},\"wordCount\":256,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/jeep-reinventa-dia-la-marmota\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2020\/02\/Marmota.png\",\"articleSection\":[\"marketing\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.creaerte.com\/live\/jeep-reinventa-dia-la-marmota\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.creaerte.com\/live\/jeep-reinventa-dia-la-marmota\/\",\"url\":\"https:\/\/www.creaerte.com\/live\/jeep-reinventa-dia-la-marmota\/\",\"name\":\"Jeep reinventa el 'D\u00eda de la Marmota' - 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