{"id":27091,"date":"2020-02-06T13:02:37","date_gmt":"2020-02-06T12:02:37","guid":{"rendered":"http:\/\/www.creaerte.com\/live\/?p=27091"},"modified":"2020-02-06T13:17:46","modified_gmt":"2020-02-06T12:17:46","slug":"david-madrid-pone-sello-espanol-descanso-la-super-bowl","status":"publish","type":"post","link":"https:\/\/www.creaerte.com\/live\/david-madrid-pone-sello-espanol-descanso-la-super-bowl\/","title":{"rendered":"DAVID Madrid pone el sello espa\u00f1ol en el descanso de la Super Bowl"},"content":{"rendered":"<p>En el particular calendario del <strong>marketing<\/strong> existen d\u00edas marcados en rojo y la disputa de la <strong>Super Bowl<\/strong> es uno de ellos. De hecho, se podr\u00eda decir que todas aquellas firmas que logran colocar sus anuncios en el <strong>descanso<\/strong> de esta cita deportiva tienen mucho ganado respecto a la competencia, al tratarse de una retransmisi\u00f3n que re\u00fane frente al televisor a <strong>millones de personas<\/strong> en todo el mundo. <\/p>\n<p>En la edici\u00f3n del pasado domingo la agencia <strong>DAVID Madrid<\/strong>, peteneciente al grupo <strong>WPP<\/strong> y al alim\u00f3n con la delegaci\u00f3n de esta misma firma en <strong>Miami<\/strong>, ide\u00f3 el spot de <strong>Turkish Airlines<\/strong> para la Super Bowl. Una propuesta que invita a los estadounidense a salir de su zona de confort para <strong>descubrir mundo<\/strong>. Se trata de uno de los trabajos m\u00e1s ambiciosos elaborados en la <strong>oficina espa\u00f1ola<\/strong> desde que abriese sus puertas el pasado verano. Esta multinacional del marketing con origen en <strong>R\u00edo de Janeiro<\/strong> no ha dejado de fichar <strong>talento creativo<\/strong> patrio entre las diferentes agencias ib\u00e9ricas para su nueva apuesta de <strong>expansi\u00f3n<\/strong>.  <\/p>\n<p>Este trabajo publicitario, que fue rodado en diferentes partes del mundo durante casi un mes, lleva por lema <em><strong>Pisar la tierra<\/strong><\/em> y tiene una <strong>cuidada producci\u00f3n<\/strong> en cuanto al aspecto formal. Un trabajo audiovisual de primer orden con el que os dejamos a continuaci\u00f3n. <\/p>\n<p><iframe width=\"817\" height=\"468\" src=\"https:\/\/www.youtube.com\/embed\/_fPV05xpVZE\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe> <\/p>\n","protected":false},"excerpt":{"rendered":"<p>En el particular calendario del marketing existen d\u00edas marcados en rojo y la disputa de la Super Bowl es uno de ellos. De hecho, se podr\u00eda decir que todas aquellas firmas que logran colocar sus anuncios en el descanso de esta cita deportiva tienen mucho ganado respecto a la competencia, al tratarse de una retransmisi\u00f3n que re\u00fane frente al televisor&#8230;<\/p>\n","protected":false},"author":1,"featured_media":27092,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1345],"tags":[],"class_list":["post-27091","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-audiovisual","has_thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>DAVID Madrid pone el sello espa\u00f1ol en el descanso de la Super Bowl - creaerte.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.creaerte.com\/live\/david-madrid-pone-sello-espanol-descanso-la-super-bowl\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"DAVID Madrid pone el sello espa\u00f1ol en el descanso de la Super Bowl - creaerte.com\" \/>\n<meta property=\"og:description\" content=\"En el particular calendario del marketing existen d\u00edas marcados en rojo y la disputa de la Super Bowl es uno de ellos. De hecho, se podr\u00eda decir que todas aquellas firmas que logran colocar sus anuncios en el descanso de esta cita deportiva tienen mucho ganado respecto a la competencia, al tratarse de una retransmisi\u00f3n que re\u00fane frente al televisor...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.creaerte.com\/live\/david-madrid-pone-sello-espanol-descanso-la-super-bowl\/\" \/>\n<meta property=\"og:site_name\" content=\"creaerte.com\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/creaerte\" \/>\n<meta property=\"article:published_time\" content=\"2020-02-06T12:02:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-02-06T12:17:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2020\/02\/air-tur.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"817\" \/>\n\t<meta property=\"og:image:height\" content=\"468\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Creaerte\" \/>\n<meta name=\"twitter:site\" content=\"@Creaerte\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.creaerte.com\/live\/david-madrid-pone-sello-espanol-descanso-la-super-bowl\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/david-madrid-pone-sello-espanol-descanso-la-super-bowl\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/www.creaerte.com\/live\/#\/schema\/person\/acc9e93c6216bce2d569b1f0a99607f6\"},\"headline\":\"DAVID Madrid pone el sello espa\u00f1ol en el descanso de la Super Bowl\",\"datePublished\":\"2020-02-06T12:02:37+00:00\",\"dateModified\":\"2020-02-06T12:17:46+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/david-madrid-pone-sello-espanol-descanso-la-super-bowl\/\"},\"wordCount\":244,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/david-madrid-pone-sello-espanol-descanso-la-super-bowl\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2020\/02\/air-tur.jpg\",\"articleSection\":[\"Audiovisual\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.creaerte.com\/live\/david-madrid-pone-sello-espanol-descanso-la-super-bowl\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.creaerte.com\/live\/david-madrid-pone-sello-espanol-descanso-la-super-bowl\/\",\"url\":\"https:\/\/www.creaerte.com\/live\/david-madrid-pone-sello-espanol-descanso-la-super-bowl\/\",\"name\":\"DAVID Madrid pone el sello espa\u00f1ol en el descanso de la Super Bowl - 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