{"id":27163,"date":"2020-02-13T12:57:40","date_gmt":"2020-02-13T11:57:40","guid":{"rendered":"http:\/\/www.creaerte.com\/live\/?p=27163"},"modified":"2020-02-13T13:06:35","modified_gmt":"2020-02-13T12:06:35","slug":"hacia-la-gente-alexa","status":"publish","type":"post","link":"https:\/\/www.creaerte.com\/live\/hacia-la-gente-alexa\/","title":{"rendered":"\u00bfQu\u00e9 hac\u00eda la gente antes de Alexa?"},"content":{"rendered":"<p>\u00bfQu\u00e9 hac\u00eda la gente antes de <a href=\"https:\/\/www.amazon.es\/echo-dot-3-generacion-altavoz-inteligente-con-alexa-tela-de-color-antracita\/dp\/B07PHPXHQS\/ref=lp_15619947031_1_1?s=amazon-devices&#038;ie=UTF8&#038;qid=1581594640&#038;sr=1-1\" rel=\"noopener\" target=\"_blank\"><strong>Alexa<\/strong><\/a>? De una forma un tanto exagerada y haciendo todo un gui\u00f1o a la gran penetraci\u00f3n que este <strong>asistente virtual<\/strong> est\u00e1 teniendo en los <strong>hogares<\/strong> de m\u00faltiples rincones del mundo, esto es lo que se ha preguntado a s\u00ed mismo el gigante <a href=\"https:\/\/www.amazon.es\/\" rel=\"noopener\" target=\"_blank\"><strong>Amazon<\/strong><\/a>. Lo ha hecho en su \u00faltima <strong>campa\u00f1a publicitaria<\/strong>, estrenada hace un par de semanas en el descanso de la <strong>Super Bowl<\/strong>, una franja copada por lo m\u00e1s granado de la <strong>publicidad<\/strong> a nivel <strong>internacional<\/strong>. <\/p>\n<p>A trav\u00e9s de un divertido spot que presenta una <strong>exquisita producci\u00f3n<\/strong> en cuanto a los <strong>aspectos audiovisuales<\/strong>, la multinacional estadounidense de <strong>comercio electr\u00f3nico<\/strong> se ha ganado a pulso un lugar de privilegio en cuanto a las campa\u00f1as de marketing m\u00e1s certeras en este arranque de 2020. Todo desde un punto de vista de la <strong>iron\u00eda<\/strong> y del <strong>sentido de humor<\/strong>. <\/p>\n<p>Cabe destacar que Alexa est\u00e1 revolucionando el campo de la <strong>dom\u00f3tica<\/strong> en el hogar, pues adem\u00e1s de responder preguntas, reproducir <strong>m\u00fasica<\/strong> de diferentes plataformas o brindar <strong>informaci\u00f3n<\/strong> de inter\u00e9s <strong>bajo demanda<\/strong>, controla <strong>dispositivos inteligentes<\/strong> para hacer m\u00e1s f\u00e1cil y c\u00f3modo el d\u00eda a d\u00eda de los usuarios. <\/p>\n<p>Os dejamos con el spot subtitulado en espa\u00f1ol y con la pieza original, en la que se aprecia con mayor claridad la calidad de los acabados. <\/p>\n<p><iframe width=\"817\" height=\"468\" src=\"https:\/\/www.youtube.com\/embed\/b_bWnB0u068\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p><iframe width=\"817\" height=\"468\" src=\"https:\/\/www.youtube.com\/embed\/RF9t2rFmTVE\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00bfQu\u00e9 hac\u00eda la gente antes de Alexa? De una forma un tanto exagerada y haciendo todo un gui\u00f1o a la gran penetraci\u00f3n que este asistente virtual est\u00e1 teniendo en los hogares de m\u00faltiples rincones del mundo, esto es lo que se ha preguntado a s\u00ed mismo el gigante Amazon. Lo ha hecho en su \u00faltima campa\u00f1a publicitaria, estrenada hace un&#8230;<\/p>\n","protected":false},"author":1,"featured_media":27164,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1345],"tags":[],"class_list":["post-27163","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-audiovisual","has_thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfQu\u00e9 hac\u00eda la gente antes de Alexa? - creaerte.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.creaerte.com\/live\/hacia-la-gente-alexa\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfQu\u00e9 hac\u00eda la gente antes de Alexa? - creaerte.com\" \/>\n<meta property=\"og:description\" content=\"\u00bfQu\u00e9 hac\u00eda la gente antes de Alexa? De una forma un tanto exagerada y haciendo todo un gui\u00f1o a la gran penetraci\u00f3n que este asistente virtual est\u00e1 teniendo en los hogares de m\u00faltiples rincones del mundo, esto es lo que se ha preguntado a s\u00ed mismo el gigante Amazon. 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