{"id":27194,"date":"2020-02-18T12:49:05","date_gmt":"2020-02-18T11:49:05","guid":{"rendered":"http:\/\/www.creaerte.com\/live\/?p=27194"},"modified":"2020-02-18T12:52:11","modified_gmt":"2020-02-18T11:52:11","slug":"gopro-red-bull-una-alianza-altos-vuelos","status":"publish","type":"post","link":"https:\/\/www.creaerte.com\/live\/gopro-red-bull-una-alianza-altos-vuelos\/","title":{"rendered":"GoPro y Red Bull, una alianza de altos vuelos"},"content":{"rendered":"<p>Crear contenidos con <strong>historias<\/strong> que gusten al p\u00fablico y que no pretendan vender el producto de forma directa, sino fortalecer la reputaci\u00f3n. Esta es la verdadera esencia del <strong>marketing de contenidos<\/strong>, aunque por el momento no abundan las <strong>marcas<\/strong> que lo llevan a cabo de forma <strong>otordoxa.<\/strong> <\/p>\n<p>Una buena excepci\u00f3n es la llevada a cabo el <strong>14 de octubre de 2012<\/strong> por <strong>GoPro<\/strong> y <strong>Red Bull<\/strong>, caracterizadas ambas por ser de las firmas a nivel internacional que mejor entienden esta vertiente comunicativa desde sus inicios. Como muestra, un bot\u00f3n. <\/p>\n<p>En esta ocasi\u00f3n rescatamos el que, a nuestro juicio, es uno de los mejores ejercicios de marketing de contenidos jam\u00e1s experimentado. Se trata del v\u00eddeo de que recoge la experiencia del austr\u00edaco <strong>Felix Baumgartner<\/strong>, quien bati\u00f3 un r\u00e9cord mundial tras saltar al vac\u00edo desde los <strong>39.068 metros de altitud<\/strong>, en la <strong>estratosfera<\/strong>. En su ca\u00edda, lleg\u00f3 a superar los <strong>1.130 kil\u00f3metros por hora<\/strong>.<\/p>\n<p>Os dejamos con una iniciativa gracias a la cual se pudieron <strong>redefinir<\/strong> los <strong>l\u00edmites del ser humano<\/strong>. Todo ello gracias a una alianza de altos vuelos entre GoPro y Red Bull. <\/p>\n<p><iframe width=\"817\" height=\"468\" src=\"https:\/\/www.youtube.com\/embed\/dYw4meRWGd4\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe> <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Crear contenidos con historias que gusten al p\u00fablico y que no pretendan vender el producto de forma directa, sino fortalecer la reputaci\u00f3n. Esta es la verdadera esencia del marketing de contenidos, aunque por el momento no abundan las marcas que lo llevan a cabo de forma otordoxa. Una buena excepci\u00f3n es la llevada a cabo el 14 de octubre de&#8230;<\/p>\n","protected":false},"author":1,"featured_media":27195,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-27194","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","has_thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>GoPro y Red Bull, una alianza de altos vuelos - creaerte.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.creaerte.com\/live\/gopro-red-bull-una-alianza-altos-vuelos\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"GoPro y Red Bull, una alianza de altos vuelos - creaerte.com\" \/>\n<meta property=\"og:description\" content=\"Crear contenidos con historias que gusten al p\u00fablico y que no pretendan vender el producto de forma directa, sino fortalecer la reputaci\u00f3n. Esta es la verdadera esencia del marketing de contenidos, aunque por el momento no abundan las marcas que lo llevan a cabo de forma otordoxa. 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