{"id":27264,"date":"2020-02-27T12:38:01","date_gmt":"2020-02-27T11:38:01","guid":{"rendered":"http:\/\/www.creaerte.com\/live\/?p=27264"},"modified":"2020-02-27T13:19:58","modified_gmt":"2020-02-27T12:19:58","slug":"mamba-forever","status":"publish","type":"post","link":"https:\/\/www.creaerte.com\/live\/mamba-forever\/","title":{"rendered":"Mamba forever"},"content":{"rendered":"<p>Todos los r\u00edos de tinta se quedan peque\u00f1os para definir lo que fue el deportista <strong>Kobe Bryant<\/strong>, <strong>fallecido<\/strong> el pasado <strong>26 de enero<\/strong> en un <strong>accidente de helic\u00f3ptero<\/strong>. Un suceso en el que tambi\u00e9n perdi\u00f3 la vida su hija <strong>Gianna<\/strong>. <\/p>\n<p>Con la campa\u00f1a <em><strong>Mamba forever<\/strong><\/em>, lejos de utilizar <strong>simb\u00f3licas im\u00e1genes<\/strong> con sus mejores jugadas, todas ellas ya asentadas en el imaginario colectivo de los amantes del <strong>baloncesto<\/strong> en general y de la <strong>NBA<\/strong> en particular, <strong>Nike<\/strong> ha optado por rendir un sencillo y no menos emotivo <strong>homenaje<\/strong> a trav\u00e9s de una pieza audiovisual que consigue poner los pelos de punta a aquellos que no tienen horchata en la sangre.<\/p>\n<p>Este particular adi\u00f3s de Nike ha sido ideado por la agencia creativa <strong>Wieden + Kennedy<\/strong>. Con una puesta en escena sencilla, esta pieza fue proyectada el pasado lunes en el <strong>Staples Center de Los \u00c1ngeles<\/strong>, donde amigos y diferentes celebridades arroparon a la familia. <\/p>\n<p>La iniciativa de Nike no es oportunista ni balad\u00ed, pues la firma de ropa deportiva siempre estuvo al lado de Kobe Bryant, incluso en su peor \u00e9poca, marcada por el episodio de un <strong>presunto abuso sexual<\/strong> que se sald\u00f3 con un acuerdo extrajudicial entre las partes. En ese momento, como bien se explica en este art\u00edculo de <a href=\"https:\/\/www.gigantes.com\/nba\/kobe-mamba\/\" rel=\"noopener\" target=\"_blank\"><strong>Gigantes del Basket<\/strong><\/a>, Nike logr\u00f3 dar un giro a su imagen, de ah\u00ed que Bryant pasase a ser conocido a nivel mundial como <strong>La Mamba Negra<\/strong>.<\/p>\n<p><iframe width=\"817\" height=\"468\" src=\"https:\/\/www.youtube.com\/embed\/v_VU5wwv2lM\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>    <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Todos los r\u00edos de tinta se quedan peque\u00f1os para definir lo que fue el deportista Kobe Bryant, fallecido el pasado 26 de enero en un accidente de helic\u00f3ptero. Un suceso en el que tambi\u00e9n perdi\u00f3 la vida su hija Gianna. Con la campa\u00f1a Mamba forever, lejos de utilizar simb\u00f3licas im\u00e1genes con sus mejores jugadas, todas ellas ya asentadas en el&#8230;<\/p>\n","protected":false},"author":1,"featured_media":27265,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-27264","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","has_thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mamba forever - creaerte.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.creaerte.com\/live\/mamba-forever\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mamba forever - creaerte.com\" \/>\n<meta property=\"og:description\" content=\"Todos los r\u00edos de tinta se quedan peque\u00f1os para definir lo que fue el deportista Kobe Bryant, fallecido el pasado 26 de enero en un accidente de helic\u00f3ptero. Un suceso en el que tambi\u00e9n perdi\u00f3 la vida su hija Gianna. Con la campa\u00f1a Mamba forever, lejos de utilizar simb\u00f3licas im\u00e1genes con sus mejores jugadas, todas ellas ya asentadas en el...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.creaerte.com\/live\/mamba-forever\/\" \/>\n<meta property=\"og:site_name\" content=\"creaerte.com\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/creaerte\" \/>\n<meta property=\"article:published_time\" content=\"2020-02-27T11:38:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-02-27T12:19:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2020\/02\/mamba-foerever.png\" \/>\n\t<meta property=\"og:image:width\" content=\"814\" \/>\n\t<meta property=\"og:image:height\" content=\"468\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Creaerte\" \/>\n<meta name=\"twitter:site\" content=\"@Creaerte\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.creaerte.com\/live\/mamba-forever\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/mamba-forever\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/www.creaerte.com\/live\/#\/schema\/person\/acc9e93c6216bce2d569b1f0a99607f6\"},\"headline\":\"Mamba forever\",\"datePublished\":\"2020-02-27T11:38:01+00:00\",\"dateModified\":\"2020-02-27T12:19:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/mamba-forever\/\"},\"wordCount\":246,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/mamba-forever\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2020\/02\/mamba-foerever.png\",\"articleSection\":[\"Noticias\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.creaerte.com\/live\/mamba-forever\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.creaerte.com\/live\/mamba-forever\/\",\"url\":\"https:\/\/www.creaerte.com\/live\/mamba-forever\/\",\"name\":\"Mamba forever - 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