{"id":27317,"date":"2020-03-05T12:42:45","date_gmt":"2020-03-05T11:42:45","guid":{"rendered":"http:\/\/www.creaerte.com\/live\/?p=27317"},"modified":"2020-03-05T13:33:19","modified_gmt":"2020-03-05T12:33:19","slug":"los-cameos-animados-mac","status":"publish","type":"post","link":"https:\/\/www.creaerte.com\/live\/los-cameos-animados-mac\/","title":{"rendered":"Los &#8216;cameos&#8217; animados de Mac"},"content":{"rendered":"<p>En los \u00faltimos lustros, si bien no puede ser considerado un habitante m\u00e1s, s\u00ed forma parte de la <strong>ambientaci\u00f3n<\/strong> m\u00e1s <strong>cotidiana<\/strong>. El port\u00e1til de <strong>Apple<\/strong>, conocido como <strong>Mac<\/strong>, se ha estandarizado de tal forma que ya es un elemento recurrente en cualquier <strong>trama audiovisual<\/strong>. El g\u00e9nero del <strong>anime<\/strong>\u00a0no ha sido ajeno a este hecho, por lo que la multinacional no ha querido dejar pasar la oportunidad de hacerse un autohomenaje.<\/p>\n<p>En su \u00faltima campa\u00f1a lanzada en <strong>Jap\u00f3n<\/strong>, <strong>Apple<\/strong> ha optado por exhibir una <strong>recopilaci\u00f3n<\/strong> de escenas en las que, de una u otra forma, aparece el ordenador personal de la manzana. Una idea surgida de la oficina de <strong>TBWA\/Media<\/strong> en <strong>Tokio<\/strong> que ha supuesto un buen espaldarazo a la <strong>reputaci\u00f3n<\/strong> de la marca, a sabiendas del rotundo \u00e9xito de la <strong>cultura de la animaci\u00f3n<\/strong> en este pa\u00eds asi\u00e1tico.<\/p>\n<p>Bajo el lema <em><strong>Behind the Mac<\/strong><\/em>, la que nos ocupa es una pieza m\u00e1s de una campa\u00f1a lanzada en 2018 a nivel global para ensalzar el valor de la marca. Propuestas en las que, como si de un actor se tratase, Mac protagoniza sus propios &#8216;cameos&#8217; en honor al &#8216;<strong>product placement<\/strong>&#8216;.<\/p>\n<p><iframe src=\"https:\/\/www.youtube.com\/embed\/V85CQzsyvj4\" width=\"817\" height=\"468\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>En los \u00faltimos lustros, si bien no puede ser considerado un habitante m\u00e1s, s\u00ed forma parte de la ambientaci\u00f3n m\u00e1s cotidiana. El port\u00e1til de Apple, conocido como Mac, se ha estandarizado de tal forma que ya es un elemento recurrente en cualquier trama audiovisual. El g\u00e9nero del anime\u00a0no ha sido ajeno a este hecho, por lo que la multinacional no&#8230;<\/p>\n","protected":false},"author":1,"featured_media":27318,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1345],"tags":[],"class_list":["post-27317","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-audiovisual","has_thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Los &#039;cameos&#039; animados de Mac - creaerte.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.creaerte.com\/live\/los-cameos-animados-mac\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Los &#039;cameos&#039; animados de Mac - creaerte.com\" \/>\n<meta property=\"og:description\" content=\"En los \u00faltimos lustros, si bien no puede ser considerado un habitante m\u00e1s, s\u00ed forma parte de la ambientaci\u00f3n m\u00e1s cotidiana. 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