{"id":27598,"date":"2020-04-07T11:23:00","date_gmt":"2020-04-07T10:23:00","guid":{"rendered":"http:\/\/www.creaerte.com\/live\/?p=27598"},"modified":"2020-04-07T11:34:53","modified_gmt":"2020-04-07T10:34:53","slug":"factor-empatia-la-humanizacion-marcas","status":"publish","type":"post","link":"https:\/\/www.creaerte.com\/live\/factor-empatia-la-humanizacion-marcas\/","title":{"rendered":"El factor empat\u00eda y la humanizaci\u00f3n de marcas"},"content":{"rendered":"<p>Aun en tiempos de obligado cambio de paradigma, y teniendo en cuenta que la epidemia del coronavirus ha causado un impacto de 180 grados en nuestros h\u00e1bitos sociales, el <strong>marketing digital<\/strong> ha de adaptarse a un terreno de juego embarrado. Todo un reto ins\u00f3lito hasta la fecha en el sector.<\/p>\n<p>No son pocas las empresas que se han preguntado a s\u00ed mismas si durante este tiempo de confinamiento es bueno o no salir a la escena p\u00fablica con el temor de que se les pueda acusar de monetizar una situaci\u00f3n de crisis como la que vivimos en la actualidad. Desde <strong>Creaerte<\/strong> no solo creemos que s\u00ed, sino que lo consideramos como una verdadera necesidad. Siempre con el tacto que requiere la situaci\u00f3n, el estado de alarma existente en Espa\u00f1a no es \u00f3bice para continuar elaborando y compartiendo <strong>contenidos de calidad<\/strong> y de <strong>utilidad<\/strong> para un p\u00fablico objetivo que en su mayor parte pasa este mal trago en casa.<\/p>\n<p>Otra de las tareas a realizar es la del refuerzo del <strong>posicionamiento SEO<\/strong>. Y es que este tiempo de imp\u00e1s tambi\u00e9n puede ser aprovechado como una oportunidad para estar cerca del cliente, atendiendo siempre a sus <strong>necesidades<\/strong> y teniendo en cuenta el <strong>aumento de las b\u00fasquedas<\/strong> desde casa.<\/p>\n<p>En unos d\u00edas en los que el <strong>factor empat\u00eda<\/strong> cobra un especial protagonismo, es momento de dar un plus a la<strong> humanizaci\u00f3n de las marcas<\/strong> con el objetivo de que los potenciales clientes sientan el calor en momentos de dificultad. Todo ello con la confecci\u00f3n de contenidos propios que generen un <strong>valor a\u00f1adido<\/strong> y eviten la frivolidad. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Aun en tiempos de obligado cambio de paradigma, y teniendo en cuenta que la epidemia del coronavirus ha causado un impacto de 180 grados en nuestros h\u00e1bitos sociales, el marketing digital ha de adaptarse a un terreno de juego embarrado. Todo un reto ins\u00f3lito hasta la fecha en el sector. No son pocas las empresas que se han preguntado a&#8230;<\/p>\n","protected":false},"author":1,"featured_media":27599,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1282],"tags":[],"class_list":["post-27598","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","has_thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El factor empat\u00eda y la humanizaci\u00f3n de marcas - creaerte.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.creaerte.com\/live\/factor-empatia-la-humanizacion-marcas\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El factor empat\u00eda y la humanizaci\u00f3n de marcas - creaerte.com\" \/>\n<meta property=\"og:description\" content=\"Aun en tiempos de obligado cambio de paradigma, y teniendo en cuenta que la epidemia del coronavirus ha causado un impacto de 180 grados en nuestros h\u00e1bitos sociales, el marketing digital ha de adaptarse a un terreno de juego embarrado. Todo un reto ins\u00f3lito hasta la fecha en el sector. No son pocas las empresas que se han preguntado a...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.creaerte.com\/live\/factor-empatia-la-humanizacion-marcas\/\" \/>\n<meta property=\"og:site_name\" content=\"creaerte.com\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/creaerte\" \/>\n<meta property=\"article:published_time\" content=\"2020-04-07T10:23:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-04-07T10:34:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2020\/04\/marcas.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"817\" \/>\n\t<meta property=\"og:image:height\" content=\"468\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Creaerte\" \/>\n<meta name=\"twitter:site\" content=\"@Creaerte\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.creaerte.com\/live\/factor-empatia-la-humanizacion-marcas\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/factor-empatia-la-humanizacion-marcas\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/www.creaerte.com\/live\/#\/schema\/person\/acc9e93c6216bce2d569b1f0a99607f6\"},\"headline\":\"El factor empat\u00eda y la humanizaci\u00f3n de marcas\",\"datePublished\":\"2020-04-07T10:23:00+00:00\",\"dateModified\":\"2020-04-07T10:34:53+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/factor-empatia-la-humanizacion-marcas\/\"},\"wordCount\":287,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/factor-empatia-la-humanizacion-marcas\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2020\/04\/marcas.jpg\",\"articleSection\":[\"Marketing Digital\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.creaerte.com\/live\/factor-empatia-la-humanizacion-marcas\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.creaerte.com\/live\/factor-empatia-la-humanizacion-marcas\/\",\"url\":\"https:\/\/www.creaerte.com\/live\/factor-empatia-la-humanizacion-marcas\/\",\"name\":\"El factor empat\u00eda y la humanizaci\u00f3n de marcas - 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