{"id":27687,"date":"2020-04-17T11:10:14","date_gmt":"2020-04-17T10:10:14","guid":{"rendered":"http:\/\/www.creaerte.com\/live\/?p=27687"},"modified":"2020-04-17T11:28:28","modified_gmt":"2020-04-17T10:28:28","slug":"ele-humaniza-bankinter","status":"publish","type":"post","link":"https:\/\/www.creaerte.com\/live\/ele-humaniza-bankinter\/","title":{"rendered":"ELE humaniza a Bankinter"},"content":{"rendered":"<p>Si bien esta <strong>crisis sanitaria<\/strong> est\u00e1 sacando lo mejor de muchas de las grandes empresas, tambi\u00e9n sucede lo mismo con la <strong>creatividad<\/strong> para exhibir los mensajes. Es el caso del anuncio que hoy os presentamos en nuestra secci\u00f3n semanal de <a href=\"http:\/\/www.creaerte.com\/live\/category\/musica-y-publicidad\/\" rel=\"noopener\" target=\"_blank\"><strong>m\u00fasica y publicidad<\/strong><\/a>. Se trata del \u00faltimo trabajo realizado por <strong>Bankinter<\/strong> para anunciar sus medidas de <strong>flexibilizaci\u00f3n<\/strong> con sus clientes en los actuales momentos de dificultad.<\/p>\n<p>Esta iniciativa publicitaria, que lleva por t\u00edtulo <em><strong>El banco que ve el dinero como lo ves t\u00fa<\/strong><\/em>, se estren\u00f3 el pasado 8 de abril y desde entonces no son pocas las personas que han llegado incluso a emocionarse durante los apenas dos minutos de duraci\u00f3n. Mucha culpa de ello la tiene la <strong>canci\u00f3n creada al efecto<\/strong> para la ocasi\u00f3n y cuya encomienda vocal corre a cargo de la artista <strong>Elena Iturrieta<\/strong>, conocida art\u00edsticamente como <strong>ELE<\/strong>, quien lleva ya algunos a\u00f1os cosechando buenas cr\u00edticas por parte de la prensa especializada. Hasta tal punto es as\u00ed que ha tenido menciones en la revista <strong>Rolling Stone<\/strong> como una de las figuras con m\u00e1s pujanza. La canci\u00f3n es una adaptaci\u00f3n del t\u00edtulo <em><strong>Dicen<\/strong><\/em>, uno de los \u00faltimos \u00e9xitos de la cantante y compositora madrile\u00f1a.<\/p>\n<p>El anuncio en cuesti\u00f3n, bien ejecutado en el <strong>aspecto visual<\/strong> mediante la utilizaci\u00f3n de <strong>alegor\u00edas con los billetes<\/strong> del mundo, es obra de la reci\u00e9n creada agencia <strong>Sioux Meets Cyrano\u2019s<\/strong>. Os dejamos tambi\u00e9n con la canci\u00f3n original que sirve como base mel\u00f3dica. <\/p>\n<p><iframe width=\"817\" height=\"468\" src=\"https:\/\/www.youtube.com\/embed\/fBXWTXHmWnk\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p><iframe width=\"817\" height=\"468\" src=\"https:\/\/www.youtube.com\/embed\/-lQxvLZ5VSc\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Si bien esta crisis sanitaria est\u00e1 sacando lo mejor de muchas de las grandes empresas, tambi\u00e9n sucede lo mismo con la creatividad para exhibir los mensajes. Es el caso del anuncio que hoy os presentamos en nuestra secci\u00f3n semanal de m\u00fasica y publicidad. Se trata del \u00faltimo trabajo realizado por Bankinter para anunciar sus medidas de flexibilizaci\u00f3n con sus clientes&#8230;<\/p>\n","protected":false},"author":1,"featured_media":27688,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1353],"tags":[],"class_list":["post-27687","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-musica-y-publicidad","has_thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>ELE humaniza a Bankinter - creaerte.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.creaerte.com\/live\/ele-humaniza-bankinter\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ELE humaniza a Bankinter - creaerte.com\" \/>\n<meta property=\"og:description\" content=\"Si bien esta crisis sanitaria est\u00e1 sacando lo mejor de muchas de las grandes empresas, tambi\u00e9n sucede lo mismo con la creatividad para exhibir los mensajes. 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