{"id":27711,"date":"2020-04-21T12:31:40","date_gmt":"2020-04-21T11:31:40","guid":{"rendered":"http:\/\/www.creaerte.com\/live\/?p=27711"},"modified":"2020-04-21T12:36:35","modified_gmt":"2020-04-21T11:36:35","slug":"la-reputacion-las-marcas-tiempos-crisis-sanitaria","status":"publish","type":"post","link":"https:\/\/www.creaerte.com\/live\/la-reputacion-las-marcas-tiempos-crisis-sanitaria\/","title":{"rendered":"La reputaci\u00f3n de las marcas en tiempos de crisis sanitaria"},"content":{"rendered":"<p>La <strong>pandemia del coronavirus<\/strong> ha generado un paradigma ins\u00f3lito para las marcas, muchas de las cuales est\u00e1n aprendiendo la lecci\u00f3n a base de ensayo y error. No obstante, hay <strong>puntos clave<\/strong> que toda organizaci\u00f3n debe tener presente para preservar ciertas cotas de <strong>prestigio y reputaci\u00f3n<\/strong>. Hablamos, concretamente, de la <strong>atenci\u00f3n al cliente<\/strong>. <\/p>\n<p>Si bien los ciudadanos deben tener cierta <strong>comprensi\u00f3n<\/strong> con unas empresas que estos momentos suelen trabajar en unas condiciones de suma <strong>dificultad<\/strong>, estas tampoco pueden dejar <strong>desamparados<\/strong> a los clientes, por lo que no pueden renunciar a contar con un \u00f3ptimo sistema telem\u00e1tico de <strong>resoluci\u00f3n de incidencias<\/strong>, a trav\u00e9s del cual se pueda hacer frente a los <strong>avatares<\/strong> derivados de la <strong>actividad<\/strong> que pudieran producirse.<\/p>\n<p>Una <strong>mala gesti\u00f3n<\/strong> de este importante servicio acarrear\u00e1 <strong>p\u00e9rdidas irreparables<\/strong> para la <strong>reputaci\u00f3n<\/strong> de las marcas, m\u00e1xime teniendo en cuenta que las <strong>redes sociales <\/strong>son hoy un amplificador que puede multiplicar la sensaci\u00f3n de <strong>indefensi\u00f3n<\/strong> de los consumidores y usuarios respecto a la <strong>mala praxis<\/strong> desarrollada por determinadas firmas.  <\/p>\n","protected":false},"excerpt":{"rendered":"<p>La pandemia del coronavirus ha generado un paradigma ins\u00f3lito para las marcas, muchas de las cuales est\u00e1n aprendiendo la lecci\u00f3n a base de ensayo y error. No obstante, hay puntos clave que toda organizaci\u00f3n debe tener presente para preservar ciertas cotas de prestigio y reputaci\u00f3n. Hablamos, concretamente, de la atenci\u00f3n al cliente. Si bien los ciudadanos deben tener cierta comprensi\u00f3n&#8230;<\/p>\n","protected":false},"author":1,"featured_media":27712,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[88],"tags":[],"class_list":["post-27711","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacion","has_thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La reputaci\u00f3n de las marcas en tiempos de crisis sanitaria - creaerte.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.creaerte.com\/live\/la-reputacion-las-marcas-tiempos-crisis-sanitaria\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La reputaci\u00f3n de las marcas en tiempos de crisis sanitaria - creaerte.com\" \/>\n<meta property=\"og:description\" content=\"La pandemia del coronavirus ha generado un paradigma ins\u00f3lito para las marcas, muchas de las cuales est\u00e1n aprendiendo la lecci\u00f3n a base de ensayo y error. No obstante, hay puntos clave que toda organizaci\u00f3n debe tener presente para preservar ciertas cotas de prestigio y reputaci\u00f3n. Hablamos, concretamente, de la atenci\u00f3n al cliente. 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