{"id":27870,"date":"2020-05-14T11:54:08","date_gmt":"2020-05-14T10:54:08","guid":{"rendered":"http:\/\/www.creaerte.com\/live\/?p=27870"},"modified":"2020-05-14T11:59:27","modified_gmt":"2020-05-14T10:59:27","slug":"loreal-abraza-marketing-trinchera","status":"publish","type":"post","link":"https:\/\/www.creaerte.com\/live\/loreal-abraza-marketing-trinchera\/","title":{"rendered":"L&#8217;Or\u00e9al abraza el marketing de trinchera"},"content":{"rendered":"<p>Acostumbradas a las <strong>grandes producciones<\/strong>, algunas de las grandes <strong>multinacionales<\/strong> se han visto obligadas en los \u00faltimos tiempos a recurrir a esa suerte de <strong>marketing de trinchera<\/strong>, que no de guerrilla, para hacer frente a la pandemia del <strong>coronavirus<\/strong>. Para sortear el confinamiento en lo que a comunicaci\u00f3n se refiere, la firma <strong>L\u2019Or\u00e9al<\/strong> apost\u00f3 hace varias semanas por jugarse todo a una carta con la actriz y empresaria <strong>Eva Longoria<\/strong>.<\/p>\n<p>Al m\u00e1s puro estilo <strong>Apple<\/strong> y con un trasfondo que en cuanto al aspecto formal recuerda a la campa\u00f1a <em><strong>Shot on iPhone<\/strong><\/em>, L\u2019Or\u00e9al ha sabido sacar todo el jugo a estos dispositivos con el anuncio grabado por la propia Longoria, quien previamente cont\u00f3 con todo el <strong>asesoramiento<\/strong> y las directrices a seguir para filmar por s\u00ed sola la pieza en cuesti\u00f3n.<\/p>\n<p>Como si de una &#8216;<strong>youtuber<\/strong>&#8216; se tratase, el anuncio con el que L\u2019Oreal promociona la gama de tintes <strong>Excellence Cr\u00e8me<\/strong> fue gestionado por la propia actriz, que para esta encomienda cont\u00f3 con dos de los \u00faltimos modelos de la firma de la manzana mordida con sede <strong>Silicon Valley<\/strong>. Una iniciativa promovida por las oficinas de <strong>McCann<\/strong> en Nueva York y Par\u00eds y que ha encandilado a los amantes de la marca por la <strong>naturalidad<\/strong> del resultado. Todo ello en unas fechas en las que las peluquer\u00edas no estaban abiertas al p\u00fablico, lo que confiere a esta propuesta un valor a\u00f1adido para los <strong>potenciales clientes<\/strong>. <\/p>\n<p><iframe width=\"817\" height=\"468\" src=\"https:\/\/www.youtube.com\/embed\/tmy8zQWO0jo\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Acostumbradas a las grandes producciones, algunas de las grandes multinacionales se han visto obligadas en los \u00faltimos tiempos a recurrir a esa suerte de marketing de trinchera, que no de guerrilla, para hacer frente a la pandemia del coronavirus. Para sortear el confinamiento en lo que a comunicaci\u00f3n se refiere, la firma L\u2019Or\u00e9al apost\u00f3 hace varias semanas por jugarse todo&#8230;<\/p>\n","protected":false},"author":1,"featured_media":27876,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1345],"tags":[],"class_list":["post-27870","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-audiovisual","has_thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>L&#039;Or\u00e9al abraza el marketing de trinchera - creaerte.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.creaerte.com\/live\/loreal-abraza-marketing-trinchera\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L&#039;Or\u00e9al abraza el marketing de trinchera - creaerte.com\" \/>\n<meta property=\"og:description\" content=\"Acostumbradas a las grandes producciones, algunas de las grandes multinacionales se han visto obligadas en los \u00faltimos tiempos a recurrir a esa suerte de marketing de trinchera, que no de guerrilla, para hacer frente a la pandemia del coronavirus. 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