{"id":28126,"date":"2020-06-18T11:22:03","date_gmt":"2020-06-18T10:22:03","guid":{"rendered":"http:\/\/www.creaerte.com\/live\/?p=28126"},"modified":"2020-06-18T11:33:13","modified_gmt":"2020-06-18T10:33:13","slug":"marketing-al-rescate-del-turismo-espana","status":"publish","type":"post","link":"https:\/\/www.creaerte.com\/live\/marketing-al-rescate-del-turismo-espana\/","title":{"rendered":"El marketing, al rescate del turismo en Espa\u00f1a"},"content":{"rendered":"<p>El marketing como coadyuvante en un momento de suma dificultad. El <strong>Gobierno de Espa\u00f1a<\/strong> presentar\u00e1 este jueves la campa\u00f1a <em><strong>Spain for sure<\/strong><\/em> para intentar generar confianza entre los potenciales turistas extranjeros, toda vez superada, al menos en parte, la pandemia del <strong>coronavirus<\/strong>. El acto tendr\u00e1 lugar esta misma tarde en el <strong>Museo del Prado<\/strong> y estar\u00e1 presidido por los <strong>reyes de Espa\u00f1a<\/strong>, <strong>Felipe VI<\/strong> y <strong>do\u00f1a Letizia<\/strong>.<\/p>\n<p>Siendo el del turismo uno de los ejes vertebradores del tejido socioecon\u00f3mico en nuestro pa\u00eds, esta iniciativa se lanza tan solo unos d\u00edas antes de que Espa\u00f1a vuelva a abrir sus <strong>fronteras <\/strong>el 21 de junio con los pa\u00edses europeos del <strong>Espacio Schengen<\/strong>, a excepci\u00f3n de Portugal, en cuyo caso ser\u00e1 el 1 de julio. El marketing vuelve a ser, por consiguiente, una herramienta a la que aferrarse.<\/p>\n<p>Por la ma\u00f1ana, el Ejecutivo nacional ya ha anunciado un plan de impulso para la reactivaci\u00f3n del turismo, dotado con <strong>4.250 millones de euros<\/strong>. La mitad de las ayudas, sin embargo, ya estaban anunciadas en un sector que prev\u00e9 una ca\u00edda de ingresos de 83.000 millones de euros.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El marketing como coadyuvante en un momento de suma dificultad. El Gobierno de Espa\u00f1a presentar\u00e1 este jueves la campa\u00f1a Spain for sure para intentar generar confianza entre los potenciales turistas extranjeros, toda vez superada, al menos en parte, la pandemia del coronavirus. El acto tendr\u00e1 lugar esta misma tarde en el Museo del Prado y estar\u00e1 presidido por los reyes&#8230;<\/p>\n","protected":false},"author":1,"featured_media":28128,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-28126","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","has_thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El marketing, al rescate del turismo en Espa\u00f1a - creaerte.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.creaerte.com\/live\/marketing-al-rescate-del-turismo-espana\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El marketing, al rescate del turismo en Espa\u00f1a - creaerte.com\" \/>\n<meta property=\"og:description\" content=\"El marketing como coadyuvante en un momento de suma dificultad. El Gobierno de Espa\u00f1a presentar\u00e1 este jueves la campa\u00f1a Spain for sure para intentar generar confianza entre los potenciales turistas extranjeros, toda vez superada, al menos en parte, la pandemia del coronavirus. El acto tendr\u00e1 lugar esta misma tarde en el Museo del Prado y estar\u00e1 presidido por los reyes...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.creaerte.com\/live\/marketing-al-rescate-del-turismo-espana\/\" \/>\n<meta property=\"og:site_name\" content=\"creaerte.com\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/creaerte\" \/>\n<meta property=\"article:published_time\" content=\"2020-06-18T10:22:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-06-18T10:33:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2020\/06\/turismo.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"817\" \/>\n\t<meta property=\"og:image:height\" content=\"468\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Creaerte\" \/>\n<meta name=\"twitter:site\" content=\"@Creaerte\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.creaerte.com\/live\/marketing-al-rescate-del-turismo-espana\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/marketing-al-rescate-del-turismo-espana\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/www.creaerte.com\/live\/#\/schema\/person\/acc9e93c6216bce2d569b1f0a99607f6\"},\"headline\":\"El marketing, al rescate del turismo en Espa\u00f1a\",\"datePublished\":\"2020-06-18T10:22:03+00:00\",\"dateModified\":\"2020-06-18T10:33:13+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/marketing-al-rescate-del-turismo-espana\/\"},\"wordCount\":201,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/marketing-al-rescate-del-turismo-espana\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2020\/06\/turismo.jpg\",\"articleSection\":[\"Noticias\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.creaerte.com\/live\/marketing-al-rescate-del-turismo-espana\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.creaerte.com\/live\/marketing-al-rescate-del-turismo-espana\/\",\"url\":\"https:\/\/www.creaerte.com\/live\/marketing-al-rescate-del-turismo-espana\/\",\"name\":\"El marketing, al rescate del turismo en Espa\u00f1a - 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