{"id":28349,"date":"2020-07-21T11:52:19","date_gmt":"2020-07-21T10:52:19","guid":{"rendered":"http:\/\/www.creaerte.com\/live\/?p=28349"},"modified":"2020-07-21T12:42:39","modified_gmt":"2020-07-21T11:42:39","slug":"audio-proximo-reto-del-marketing-contenidos","status":"publish","type":"post","link":"https:\/\/www.creaerte.com\/live\/audio-proximo-reto-del-marketing-contenidos\/","title":{"rendered":"El audio, pr\u00f3ximo reto del marketing de contenidos"},"content":{"rendered":"<p>Si bien es cierto que el <strong>marketing de contenidos<\/strong> va ligado a las <strong>redes sociales<\/strong>, las pol\u00edticas estrat\u00e9gicas han de adaptarse a las <strong>plataformas<\/strong> para intentar sacar todo el provecho posible. En el caso de <a href=\"https:\/\/twitter.com\/Creaerte\" target=\"_blank\" rel=\"noopener\"><strong>Twitter<\/strong><\/a>, la \u00faltima gran novedad anunciada por la compa\u00f1\u00eda, ya puesta en marcha para algunos usuarios de iOS, ha sido la implementaci\u00f3n de <strong>notas de voz<\/strong> de <strong>140 segundos<\/strong>.<\/p>\n<p>De esta forma, el <strong>audio<\/strong> se convierte en el pr\u00f3ximo reto al que tendr\u00e1n que hacer frente los profesionales dedicados al marketing de contenidos. Todo ello sin obviar las propuestas tradicionales que tan buenos resultados est\u00e1n arrojando para las marcas no solo en cuanto a <strong>reputaci\u00f3n<\/strong>, sino tambi\u00e9n para su <strong>posicionamiento digital<\/strong>.<\/p>\n<p>Si bien la industria de los <strong>podcasts<\/strong>, por poner un ejemplo, ha experimentado un <strong>notable crecimiento<\/strong> en los \u00faltimos a\u00f1os, la apuesta de Twitter quiere acercarse al mundo del audio sin perder la <strong>esencia<\/strong> caracter\u00edstica de esta popular red de <strong>microblogging<\/strong>. Toda una revoluci\u00f3n cuya aceptaci\u00f3n est\u00e1 siendo m\u00e1s que discutida, como ya sucediese hace tiempo con la implementaci\u00f3n del <strong>v\u00eddeo<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Si bien es cierto que el marketing de contenidos va ligado a las redes sociales, las pol\u00edticas estrat\u00e9gicas han de adaptarse a las plataformas para intentar sacar todo el provecho posible. En el caso de Twitter, la \u00faltima gran novedad anunciada por la compa\u00f1\u00eda, ya puesta en marcha para algunos usuarios de iOS, ha sido la implementaci\u00f3n de notas de&#8230;<\/p>\n","protected":false},"author":1,"featured_media":28350,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1129],"tags":[],"class_list":["post-28349","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-de-contenidos-2","has_thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El audio, pr\u00f3ximo reto del marketing de contenidos - creaerte.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.creaerte.com\/live\/audio-proximo-reto-del-marketing-contenidos\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El audio, pr\u00f3ximo reto del marketing de contenidos - creaerte.com\" \/>\n<meta property=\"og:description\" content=\"Si bien es cierto que el marketing de contenidos va ligado a las redes sociales, las pol\u00edticas estrat\u00e9gicas han de adaptarse a las plataformas para intentar sacar todo el provecho posible. En el caso de Twitter, la \u00faltima gran novedad anunciada por la compa\u00f1\u00eda, ya puesta en marcha para algunos usuarios de iOS, ha sido la implementaci\u00f3n de notas de...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.creaerte.com\/live\/audio-proximo-reto-del-marketing-contenidos\/\" \/>\n<meta property=\"og:site_name\" content=\"creaerte.com\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/creaerte\" \/>\n<meta property=\"article:published_time\" content=\"2020-07-21T10:52:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-07-21T11:42:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2020\/07\/audios.png\" \/>\n\t<meta property=\"og:image:width\" content=\"782\" \/>\n\t<meta property=\"og:image:height\" content=\"399\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Creaerte\" \/>\n<meta name=\"twitter:site\" content=\"@Creaerte\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.creaerte.com\/live\/audio-proximo-reto-del-marketing-contenidos\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/audio-proximo-reto-del-marketing-contenidos\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/www.creaerte.com\/live\/#\/schema\/person\/acc9e93c6216bce2d569b1f0a99607f6\"},\"headline\":\"El audio, pr\u00f3ximo reto del marketing de contenidos\",\"datePublished\":\"2020-07-21T10:52:19+00:00\",\"dateModified\":\"2020-07-21T11:42:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/audio-proximo-reto-del-marketing-contenidos\/\"},\"wordCount\":201,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/audio-proximo-reto-del-marketing-contenidos\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2020\/07\/audios.png\",\"articleSection\":[\"Marketing de Contenidos\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.creaerte.com\/live\/audio-proximo-reto-del-marketing-contenidos\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.creaerte.com\/live\/audio-proximo-reto-del-marketing-contenidos\/\",\"url\":\"https:\/\/www.creaerte.com\/live\/audio-proximo-reto-del-marketing-contenidos\/\",\"name\":\"El audio, pr\u00f3ximo reto del marketing de contenidos - 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